Weise® motorcycle clothing has been voted “Brand of the Year” by British motorcycle dealers.
Product Manager Steve Phillips, who is responsible for the design and development of the Weise range of motorcycle jackets, jeans boots and gloves, collected the award at a ceremony during Motorcycle Expo, the UK’s biggest business-to-business exhibition for the motorcycle trade. Awards are made based on the highest number of votes by readers of British Dealer News, which is distributed to more than 10,000 people working in the motorcycle industry.
“Launched in 1987, the name Weise means ‘wise’ in German and was chosen to convey the brand’s commitment to quality and durability”, explains Steve, who has worked with the brand since the 1980s.
Distributed to hundreds of motorcycle dealers throughout the UK, Weise opened a distribution centre in Connecticut last year and is now making inroads in the USA.
There was extra cause for celebration for the team at Weise, as long-serving sales representative Dave Mathers picked up a Certificate of Merit during the awards ceremony. Dave started his career in the motorcycle industry back in 1971 and worked for racing legend Percy Tait and Rickman, before joining the company that produces Weise in 1988.
For details on the complete range of WEISE® visit www.weise-clothing.co.uk.
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