Welcome to Motorcycle Industry News by SBN

At the 2024 EICMA edition, AIROH officially announced its entry into the American motorcycle market. The Italian brand and...

DJI, the global leader in civilian drones and creative camera technology, today introduces DJI Goggles N3, offering an enhanced...

Approaching its sixtieth anniversary—the first model launched in 1967—the Moto Guzzi V7 remains the purest embodiment of Moto Guzzi...

Honda has a second EV in its range for 25YM. The CUV e: is a serious scooter for the...

With the next episode of its 2025 World Première, Ducati inaugurates a new era for its twin-cylinder bikes, unveiling...

Honda Motor Europe has announced that, from Spring 2025 onwards, it is bringing together its genuine Honda oil and...

Zero Motorcycles Announce “All Access” Strategic Plan Featuring New 2025 Products Powered for Fun and Priced for All. Zero...

The lightest jet helmet with large-visor is launched by ROOF. ROOF, a reference main player in the design of...

EICMA, Europe’s largest motorcycling trade fair, is opening, and the Dainese Group is introducing a plethora of surprising new...

Cardo Systems, the global leader in wireless communication systems for groups in motion, announces a first-ever ‘Mesh-Boost package of...

Isolation from reality, flagrant audacity, complete disregard for the outcome, and listening to the GUT; this best describes the...

Royal Enfield, global leader in the mid-size (250cc-750cc) motorcycle segment, launched the much-loved, and eagerly anticipated Royal Enfield Classic...

For the Italian company EICMA represents the key event of the year, and for the next edition, AIROH will...

A new official collaboration between Arai and Triumph Motorcycles brings the launch of a range of co-branded helmets, offering...

ARMR Bomber 2.0 The Bomber 2.0 jacket features a DRYGUARD waterproof membrane, jean loop connectors and a quilted thermal...

Piaggio Group appears at EICMA, reiterating its position as the leading European manufacturer of scooters and motorbikes, and one...

BMW Motorrad presents the M RR WSBK CHAMPION EDITION 2024. Replica of the world champion machine in a limited...

With the near-production-ready BMW Concept F 450 GS, BMW Motorrad is offering a glimpse of a BMW GS for the...

Honda has unveiled two electric motorcycle concept models, the EV Fun Concept and the EV Urban Concept, at EICMA...

Today at EICMA 2024 saw the unveiling of Honda’s EV FUN and EV Urban concepts – meaning an exciting, electrically...