The Kawasaki UK Dealer of the Year award has been announced for 2025, and it is Greenham Kawasaki in Berkshire who claims top spot, with Kirkcaldy Kawasaki taking second and Alf’s Motorcycle third.
The annual award reviews all of the dealerships in Kawasaki UK’s extensive network across the country and is presented to the one that provides the best overall customer experience based on a number of key metrics. The 2025 award was a hotly fought contest, but Kawasaki UK is pleased to name Greenham Kawasaki its Dealer of the Year.
The dealership was highlighted for its exceptional care and service levels, with the entire team working tirelessly to provide the best possible experience to customers. This was a trait recognised across the entire dealer network, meaning this year’s awards were incredibly close. Kirkcaldy Kawasaki finished second, while Alf’s Motorcycles completed the podium in third.
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Neil Jeffery:
“Myself and the whole team are over the moon at receiving this award! We have all worked tirelessly throughout 2025 and to be recognised at this high level by Kawasaki UK is both rewarding and appreciated! We will now be working just a shard to try and replicate this achievement in 2026. A huge thanks to the whole team at Greenham Kawasaki”.
Hiroshi Suzuki, General Manager at Kawasaki Motors UK:
“The Dealer of the Year award takes into account many factors including customer experience, market share achievement and promotion of customer focused activities. I would like to personally congratulate Greenham Kawasaki and indeed Kirkcaldy Kawasaki and Alf’s Motorcycles for their outstanding achievements in 2025”.
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Kawasaki is a Japanese multinational company that manufactures motorcycles, along with a wide range of other products like ships, aircraft, and industrial equipment. Its motorcycle division is known for high-performance and powerful models, and has its roots in the company’s aircraft manufacturing. Kawasaki is also known for the popular Jet Ski, which has become a generic term for personal watercraft.
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