BENDA will demonstrate its strengthened commitment to the European market and its continued rapid global expansion at EICMA 2025.
The fast-growing Chinese manufacturer will present an expanded line-up of 12 motorcycles and seven off-road vehicles to the European audience at the Milan show, with more than half of these models making their overseas debuts. The event marks the brand’s most ambitious international presentation to date at the world’s leading motorcycle show.
BENDA’s presence at the show will be headlined by three major motorcycle product launches, with two mid-to-large displacement cruisers – including BENDA’s first near-litre-class V4 cruiser – and a 250cc CVT cruiser all set to be unveiled during the brand’s press conference at 12:00 CET on Wednesday 5th November. These new machines underscore BENDA’s mission to create design-led motorcycles and off-road vehicles that combine performance, technology and innovation for the next generation of riders.
BENDA will also showcase a broad selection of its latest production and concept models, many of which will be displayed to an international audience for the first time. Among them will be recently EU5+ certificated models such as the Dark Flag 500 Commander, Napoleonbob 250, Chinchilla 350 CVT NEO and LFC 700 Pro, highlighting the brand’s growing readiness for the European market. Several concept and off-road products will also make their global debuts at the event, further demonstrating the breadth of BENDA’s engineering capabilities.
One such concept vehicle on display will be the all-new P51 hybrid boxer-twin concept, a radical neo-retro naked motorcycle that redefines small-capacity performance through hybrid innovation. The P51 breaks all conventions of the small-displacement segment, pairing a compact 250cc horizontally-opposed twin engine with an advanced hybrid drive system to achieve power and torque figures previously unheard of in its capacity class.
The company’s off-road line-up includes all-terrain vehicles from the Redstone series: the Redstone 550 and Redstone 550 R2, both launched in select European markets this autumn, as well as the Redstone 1000and Redstone 1000 Mud, which move towards mass production in 2026. Two striking new concept vehicles – including a high-performance snowmobile – will also make their public debuts at BENDA’s stand, expanding the brand’s reach into new vehicle categories.
BENDA’s ongoing investment in powertrain development is another key talking point ahead of its EICMA return, with three newly developed engines, first revealed at September’s CIMA show in Chongqing, China, set to also be on display at EICMA. These include a high-revving 500cc inline-four, a 700cc horizontally opposed twin, and a 1700cc inline-six with a structural crankcase design, refined lubrication and EM-DCT integration. Each platform reflects BENDA’s intensified commitment to powertrain development and product diversification.
Libo Liu, General Manager, BENDA Motor Europe: “BENDA’s presence at EICMA marks the next chapter in our European expansion. It’s an opportunity to strengthen our technological capabilities and introduce more of our striking cruiser designs to a global audience. We’re thrilled to be back at the world’s leading motorcycle show to introduce these new models. It’s time for European consumers to take this quirky and unconventional manufacturer seriously. We are redefining what a modern cruiser can be and proving that Chinese engineering and design deserve a place on the global stage.”
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About BENDA:
Founded in 2016, BENDA has quickly become a leading brand in the Chinese market. BENDA considers the industrial design of its motorcycles as one of the most crucial core competitive strengths. This stems from the design team’s anticipation and grasp of aesthetic trends, coupled with generous investments in resources. In addition to the R&D centre in China, the international R&D team based in Europe continuously provides support.
As of October 2025, Hangzhou Saturn Power Technology Co., Ltd, of which BENDA is a brand, has a total of 1,200 employees, of which the R&D and design team accounts for more than 20%. It has a top-notch full-process system for engine design, testing and manufacturing, as well as an integrated system for motorcycles and all-terrain vehicles. The company has obtained a number of domestic first-class advanced technology and invention patents.
For more information about BENDA and its products, go to: https://bendamoto.com/.
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