BMW Motorrad unveils Concept 101 at the Concorso d’Eleganza Villa d’Este

May 23, 2015

BMW Motorrad has unveiled the new Concept 101 at the Concorso d’Eleganza Villa d’Este in Italy today.

Edgar Heinrich, Head of Design for BMW Motorrad, said:

“The Concept 101 opens up a new chapter in the history of our concept bikes. It is the BMW Motorrad interpretation of endless highways and the dream of freedom and independence – the perfect embodiment of “American touring”.

“Designing this big touring bike study was amazingly exciting for us because we haven’t been involved with a motorcycle concept like this before. To me, the Concept 101 is the epitome of elegance, power and luxury on two wheels.”