BSA Motorcycles Launches New Clothing Range In Collaboration With Merlin

BSA Motorcycles is pleased to announce the launch of its clothing range, produced in partnership with Merlin, a market-leader in heritage-style protective motorcycle clothing, as it looks to cement its return to the world stage following the arrival of the new Gold Star model.

The newly unveiled BSA x Merlin range features the iconic Gold Star brand, offering the same timeless look and feel that is synonymous with its DNA and everything that has made BSA a motorcycling institution. Partnering with Merlin has helped BSA to create a clothing range that fully meets the needs of its riders, allowing them to showcase both their personalities and those of their bikes, without compromising on safety, function or performance.

The collaboration began with the relaunch of the BSA brand at the Motorcycle Live show in 2021. Merlin provided two dual-branded jackets for display and following an unprecedented level of interest and support from customers, the BSA x Merlin capsule collection was born.

Merlin’s team of industry-leading designers got to work on developing a collection to cater for the style and riding requirements of BSA riders. Designed to a high specification using only the finest materials, including British Halley Stevensons® waxed cotton, D3O® armour, and genuine DuPont™ Kevlar® and YKK® zips, the range retains a high-quality, stylish feel while remaining true to the BSA ethos.

The range features a mix of summer and winter suitable products, including jackets, riding shirts, riding jeans and gloves, all of which are fully CE-certified, as is standard in all Merlin products.

Prices of the clothing start at £20 for a neck tube, up to £349.99 for an Empire Wax Cotton Jacket, and the collection will start to appear in official BSA dealerships this month.

Ashish Joshi, CEO, Classic Legends, and Director of BSA Company Ltd, said: “We wanted the first range of clothing from BSA to be of the highest standard and as stylish as our machines. This made Merlin a natural partner given the strength and quality of its products and we’re pleased to say the partnership with Merlin has really brought our vision to life. We’re incredibly proud of this range, which will soon be appearing in our dealerships along with our bikes.”

James Franklin, Brand and Product Director at Merlin, said: “Merlin and BSA share the same values and proud ties to Birmingham, which has played such an important part in our mutual success. It’s an honour to have worked with a prestigious name like BSA and we’re really proud of what we’ve been able to deliver in collaboration. This collection allows BSA riders to show their allegiance to two leading names in motorcycling while experiencing the high levels of quality that are synonymous with the Merlin brand.”

Liberation Leather Jacket

The 1.2-1.3mm naked cowhide leather is soft and supple, meaning it’s comfortable straight off the hanger. This also eliminates the awkward ‘breaking in’ period experienced in most traditional leather jackets.
Top-level protection used, with D3O® shoulder and elbow armour pre-fitted and a pocket for an optional D3O® Viper Stealth back protector in size Large.
Overall certified to CE EN17092 Level ‘AA’
Removable 100g thermal gilet with British-made tartan trim

Empire Waxed Cotton Jacket

Combining traditional, old-school styling with thoroughly modern protection.
Halley Stevensons® 12oz Silkwax waxed cotton outer provides the traditional ‘sticky’ wax feel that retro riders typically seek.
Top-level protection used, with D3O® shoulder and elbow armour pre-fitted and a pocket for an optional D3O® Viper Stealth back protector in size Large.
Fixed Reissa® waterproof membrane and 150g thermal full body liner for weatherproofing.

Sangster Riding Shirt

Single-layer construction offers on and off-bike comfort.
D3O®’s flexible ‘fit and forget’ Ghost armour pre-fitted to shoulders and elbows for optimum comfort and discreet protection, with pocket for optional D3O Viper Stealth back protector in size Large.
Available in three colours to match with every colour of Gold Star.

Olympia Riding Jean

Premium stretch cotton outer provides both on and off-bike comfort.
Authentic 100% 220gsm DuPont™ Kevlar® fibre twill lining for abrasion protection.
D3O’s innovative flexible ‘fit and forget’ Ghost knee armour pre-fitted with pockets for optional D3O® hip protection
YKK® jacket-to-jean connecting zipper allows easy attachment of BSA x Merlin jackets

Browning Leather Glove

Premium cowhide leather outer with BSA-branded snap stud and hard scaphoid slider on the palm.
D3O® protector to the knuckles.
Touchscreen-friendly fingertips allow easy use of smartphones and sat navs without the need to remove the gloves.
Punched leather palm to improve airflow in warmer temperatures.

BSA x Merlin Lifestyle Collection

Sustainable; 100% organic cotton used in the construction of the hoodies, tees and sweatshirt.
Carbonised finishes to the hoodies, tees and sweatshirt ensure they’re comfy and soft to the touch.