Ducati dealers around the UK and Ireland will be opening their doors on April 12 for a demonstrator day that will give customers the chance to view and try out the latest 2014 Ducati model range. Visitors will be among the first in the country to see the newly arrived Ducati Diavel.
The new Diavel arrives in dealerships boasting a range of updates to one of Ducati’s already most impressive models. The list of new Diavel features includes the latest version of the new Testastretta 11° DS engine, a new exhaust system and the latest technological elements such as the new full-LED headlight, ABS, Ducati Traction Control and Ducati Riding Modes. The new model follows the company’s “Performance Redefined” philosophy, using cutting-edge innovation and technology to provide a smoother, safer and more rider-friendly experience, enabling easier access for the ever-increasing number of people who desire the unique thrill of riding a Ducati.
There will also be the opportunity to test ride some of Ducati’s latest models including the stunning 899 Panigale and the latest evolution of the iconic Monster, the Monster 1200 and Monster 1200 S. There will also be a selected range of 2014 models on display and available to test ride although this will vary from dealer to dealer.
It is advisable to book test rides in advance. Details of your nearest dealer can be found here www.ducatiuk.com/find_dealers/index.do Terms and conditions apply, please contact your dealer for details.
Follow us on twitter @ducatiuk and for news of the Demo day #ducatidemodays
Dainese is very proud to announce the first D-air® airbag to be fully integrated with a motorcycle. The Ducati Multistrada D-air® comes as standard with a system for wireless communication with D-air® Street Ducati and Dainese jackets.
D-air® is the only motorbike airbag system to have passed the rigid tests set by TÜV SÜD to obtain its prestigious certification. The system protects the rider from first impact with a total bag deployment time of just 45 milliseconds. This deployment time has also obtained certification from TÜV SÜD and verification from the ADAC (German Automobile Club), as well as the French SRA (Sécurité et Réparation Automobiles) who, for the first time awarded five stars to an airbag of this type.
The creation of the Multistrada D-air® is the result of a partnership between Ducati and Dainese, which is a very significant step in motorcyclist safety. For the first time, motorcycle and rider are no longer seen as two separate entities, but merge together and communicate “wirelessly” to provide maximum protection.
Dainese is happy to make this technology available to all other manufacturers who find this solution an interesting way of providing their customers with improved safety. At the same time Dainese will continue selling its own D-air® Street system, which can be fitted to all motorcycles that do not have it as standard.
Confirming the solid and lasting partnership between the two Italian companies, the second series of the iconic motorcycle from Borgo Panigale will continue to use DIABLO ROSSO™II in 120/70 ZR17 front and the dedicated 240/45 ZR17 rear
Pirelli and Ducati confirm the long-standing technological collaboration between the two companies at the launch of the new Ducati Diavel going on these days in the spectacular setting of Monte Carlo. The second series of the machine will be shod with Pirelli DIABLO ROSSO™II tyres as original equipment in 120/70 ZR17 front and the original 240/45 ZR17 rear which was specially developed by Pirelli in 2011 at the request of Ducati.
When the first model of Diavel was born, Pirelli was asked to produce a dedicated tyre for the latest machine launched by Ducati. This new tyre model and its specific dimensions required a deeper understanding of vehicle dynamics demanded by the new motorcycle’s Superbike-derived engine and more than 200kg weight.
DIABLO ROSSO™II has been confirmed for the new Ducati Diavel because it helps complement the machine as a comfortable sport lifestyle motorcycle.
The Diavel is among a number of collaborative special projects made together with Ducati, another example being the Ducati Multistrada and its Pirelli SCORPION™ Trail tyres in model-specific sizes.
In addition to the new Ducati Diavel, DIABLO ROSSO™II is widely present in the Ducati motorcycles range, including the Monster 796 and 1200 and the Hypermotard, demonstrating the excellent features of this tyre.
The DIABLO ROSSO™II is the ideal tyre choice for the Ducati Diavel with a WSBK developed rear tyre and EPT (Enhanced Patch Technology) matched to Pirelli’s patented 0° steel belt structure. The rear tyre offers maximum grip at full lean and long lasting performance on road. The compounds have undergone extensive testing with Ducati Traction Control for fast warm-up capabilities, high traction under straight acceleration and confident grip at all lean angles to suit the many different riding styles of the Diavel.
The rear profile comes from ICS (Ideal Contour Shaping) design, adopting a “45” section height on a 240 mm wide. 17” dimension rear tyre matched to a 120/70ZR17 front offer both a stability under hard acceleration and ease of lean-in while cornering. Pirelli’s 0° degree steel belt beneath the tread optimizes tyre shapes and elasticity for progressive feedback at lean and optimal bump absorption. Together with the compounds and structural elements, a maximum braking stability is able to complement the Diavel’s precise ABS braking syste
Italy’s iconic motorcycle manufacturer, Ducati, announces the introduction of the Multistrada D-Air® model, featuring a fully integrated, intelligent system of sensors wirelessly connected to Ducati Apparel airbag jackets by Dainese. Marking a ‘world’s first’ in the motorcycle industry and combining the innovative designs from two famous Italian brands, the new Ducati model takes a significant step forward in two-wheel safety.
Combining the expertise of both Ducati and Dainese, the intelligent passive safety system uses sensors built into the Multistrada’s existing electronics to constantly understand the vehicle’s dynamic situation and deploying only when subjected to a genuine accident scenario. The Multistrada D-Air® system completes the data analysis and airbag deployment inside both the rider and passenger jackets in just 45 milliseconds, considerably reducing the risk of injury upon impact.
Ducati’s premiere of the technology, developed in cooperation with Dainese, further underlines the Italian motorcycle manufacturer’s commitment to enhanced safety, already represented by their Ducati Safety Pack consisting of multi-level ABS and traction control.
More information on the Ducati Multistrada D-Air® will be released on 15 April and the innovative new model will be available in European Ducati Dealerships from May 2014 onwards.
Ducati Motor Holding S.p.A – An Audi Group Company
Founded in 1926, Ducati has been producing sport-inspired motorcycles since 1946. Their motorcycles are characterised by “Desmodromic” performance engines, innovative design and avant-garde technology. Covering several market segments, Ducati’s range of motorcycles are divided into model families which include: Diavel, Hypermotard, Monster, Multistrada, Streetfighter and Superbike.
These authentic icons of “made in Italy” are sold in over 80 countries around the world, with concentration on the European, North-American and Asia Pacific markets. Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles and in 2011 passed the historic milestone of 300 race victories. Ducati have participated in MotoGP since 2003, winning both the Manufacturers’ and Riders’ titles in 2007.
The Ducati Riding Experience has announced 9-10 July to be an extra special addition to their 2014 calendar, with an incredible opportunity to learn track craft around one of the most famous World Championship circuits in the world, the Dutch circuit of Assen.
Well known as the home of the Dutch TT in MotoGP and the scene of countless exciting races in World Superbike, the 4.5km (2.8 mile) circuit is now set to be the venue of a special round of the Ducati Riding Experience, providing a chance-of-a-lifetime event to hone riding skills aboard Ducati motorcycles.
As usual, DRE has been carefully structured to cover all riding levels of motorcycle experience. Street riders looking to further improve their road riding skills will have the opportunity to participate in the Intermediate course, while track riders can choose from a range of four levels of Racing courses, from those making their first track experience to those wishing to further perfect their existing track riding or racing skills.
Racing 1 and Master Racing courses will receive additional instruction on fast and safe riding with a dedicated classroom session prior to the track experience. To enable this, the courses will spread over two days, during which Racing 1 participants will start the first afternoon with a briefing and theoretical exercises designed to lay a firm foundation of knowledge before practical tuition on the track. For the more advanced Master Racing course, participants will have a highly informative classroom session with Ducati’s Factory Test Rider, Alessandro Valia, and Chief Instructor, Dario Marchetti, before taking to the track aboard Ducati’s impressive 1199 Panigale S Superbikes.
Participants of the highly prestigious Troy Bayliss Academy courses will be instructed in groups of five by the triple World Superbike Champion himself. Academy students will ride the Ducati 1199 Panigale S further equipped with a Termignoni exhaust system.
The Racing 2 course will take place on the first day and is intended for riders who already have track experience and wish to develop it further. In addition to many other details, they will work on details such as increasing corner turn-in and mid-corner speeds and on how fully capitalising on every last hp of acceleration can achieve a smoother, more fluid and confidence-inspiring riding style.
Enrolment for Racing 1 and 2 courses is limited to 50 students, divided into efficient learning groups of just five, whereas the Master Racing course is open to just 12 participants, divided into groups of three. While all groups are guided by an expert instructor, all track-riding participants must be holders of Class A driving licenses without engine size limitation.
For non-track riders, the DRE at Assen offers an Intermediate course to improve existing road skills and enhance their overall safety. These participants will use the Ducati Multistrada 1200 S, Hypermotard and Hyperstrada models and the brand new Monster 1200 with excellent user-friendliness and the enhanced ergonomics of an innovative adjustable seat height.
Within the cost of the courses, all DRE participants will be provided with a motorcycle and instructor as well as a welcome kit and lunch. For booking information visit the Experience section of Ducati.com.
The team of highly qualified instructors will be coordinated by DRE Technical Director and Chief Instructor, Dario Marchetti, and Alessandro Valia (Factory Test Rider and Chief Instructor of the Master Racing course). In addition to many more successful and celebrated riders, the list of DRE instructors include top names such as Troy Bayliss (2001, 2006 & 2008 World Superbike Champion and MotoGP race winner) Paolo Casoli (1997 World Supersport Champion), Manuel Poggiali (2001 125cc World Champion & 2003 250cc World Champion), Andrew Pitt (2001 & 2008 World Supersport Champion & World Superbike & MotoGP competitor). Ducati Team official MotoGP test rider, Michele Pirro, will be special guest attending the Assen event.
Ducati took five awards at the annual ‘Motorrad des Jahres’ (Motorcycle of the Year) event in Stuttgart, Germany on Monday evening, when highly respected magazine, Motorrad, presented their annual awards at Stuttgart’s Residenztheater. Decided by the magazine’s voting readers, the awards underline the increasing strength of the famous Italian brand in the German market.
Ducati Motor Holding CEO, Claudio Domenicali, was at the event to accept the awards. Ducati’s versatile Multistrada lived up to it’s ‘four-bikes-in-one’ character by being awarded ‘Motorcycle of the Year’ in the ‘Allrounder’ category, while the Diavel took ‘Motorcycle of the Year’ in the ‘Cruiser’ category, both very successful models for Ducati and benchmarks in innovative design and technology.
In the ‘Sportbike’ category Ducati’s 1199 and 899 Panigale Superbikes collected 2nd and 3rd respectively and the Hypermotard took 3rd place in the ‘Enduro/Supermoto’ category, raising Ducati’s awards total to five.
Ducati dealers throughout the UK have now taken delivery of their Monster 1200 demonstrators as this eagerly awaited icon arrives on UK shores.
Customers now have the opportunity to see for themselves a bike that that has been praised for the performance and fluidity of its engine, its neutral, yet agile handling and for the comfort that entices riders to come back for more.
It is twenty-one years on from the Monster’s first unveiling and Ducati now introduce the iconic model’s latest generation with the 2014 Monster 1200 and 1200 S powered by the formidable, Superbike-derived 1198 Testastretta 11° DS engine. The brand new flagship of the family presents an entirely new chassis and muscular styling designed with premium components fully integrated with Ducati’s latest technologies.
High-spec brakes, suspension, single-sided swingarm and lightweight wheels combine with Ducati’s best-yet ergonomics to offer the Italian manufacturer’s most attractive Monster ever. Super comfortable and introducing an innovative adjustable seat height, the model also combines 8-level traction control, 3-level ABS and 3-level Ride-by-Wire into Ducati’s user-friendly, press-button Riding Modes.
The standard 135hp Monster 1200 is available in red, priced at £10,695 or can be ridden away on a Ducati TriOptions finance scheme from £129 per month. The higher spec ‘S’ version is available in red and white liverie, priced at £12,995 or can be ridden away on a Ducati TriOptions finance scheme from £149 per month.
To discover the Monster 1200 and how Ducati TriOptions can make every Ducati more affordable, visit your local dealer now.
Motorcycle shows in Italy and Germany now boast the public “premières” of the brand new Ducati Diavel, providing enthusiastic motorcyclists their first chance to get close to the exciting new model.
In Italy the public première takes place at the Motodays show at the Fiera di Roma, and in Germany at the Motorräder Dortmund show at the Messe Westfalenhallen in Dortmund, Germany. Both events run from the 6-9 March and follow the model’s spectacular preview in Geneva on 3 March, when the new Diavel was a surprise unveiling during Volkswagen Group Night on the eve of the 84th International Motorshow. With high demand forecast for the Bologna-built sport cruiser, deliveries to Ducati stores around the world are scheduled to start from April 2014 onwards.
Visitors to the Motodays event will see the entire Ducati range in Hall 4 and have the opportunity to try and purchase items from the new Ducati Apparel 2014 collection. During the closing weekend of Motodays (Sunday 9 March), official Ducati Superbike Team rider, Davide Giugliano, will meet fans at the Ducati stand at 12:30. Ducati Roma, the first store directly managed by Ducati, will also run an “open to all’ event, inviting Ducati enthusiasts to a giant motorcycle convoy riding from the Ducati Roma store to the Fiera di Roma in style. Potential participants are invited to sign-up via the events section of the Ducati Roma Facebook page.
The Motorräder Dortmund show is the largest motorcycle spring trade fair in Germany and organisers predict around 100,000 visitors will have the opportunity to see the stunning new Diavel model for the first time. The 350 square metre Ducati stand also presents the complete 2014 range in addition to the stylish Ducati Apparel 2014 collection.
The new Ducati Diavel presents further enhancement of its sport cruiser model, featuring the latest version of the Testastretta 11° DS engine, a new exhaust system and latest technological elements such as the new full-LED headlight, all combining the powerful and assertive personality of the model with the sophisticated styling synonymous with the iconic Ducati brand. The new model follows the company’s “Performance Redefined” philosophy, using cutting-edge innovation and technology to provide a smoother, safer and more rider-friendly experience, enabling easier access for the ever-increasing number of people who desire the unique thrill of riding a Ducati.
The Diavel remains in a class of its own, unique, innovative and bold and a benchmark that continues to attract motorcyclists around the world. Built to have a commanding presence, though lightweight and agile in typical Ducati style, the new Diavel takes the rider/motorcycle relationship to another level in absolute comfort. For connoisseurs of technology, the latest generation Testastretta 11° Dual Spark engine combines with full LED illumination, ABS, Ducati Traction Control and Ducati Riding Modes to deliver a confidence-inspiring superiority, while new styling, 162hp and 205kg* (452lb) of pure Ducati drives a comfortable sport lifestyle previously only dreamt of.
Merging the worlds of power and style is achieved with convincing precision. A specially engineered 240 section rear tyre combined with Ducati chassis technology serves up mind-blowing handling and lean angles which defy the laws of physics, whether carving through curves or simply cruising the boulevards.
The new Diavel is dressed in stylish Dark Stealth livery, a black trellis frame and black wheels. The Diavel Carbon offers the choice of traditional Ducati Red over Matte Carbon with red frame or the stunning new Star White over Matte Carbon with white frame, both with black, forged wheels by Marchesini, turned and milled to expose the natural aluminium. Both models will start to arrive in Ducati stores around the world from April 2014 onwards.
The brand new Ducati Diavel made its first public appearance at a special preview presentation in Geneva, during the prestigious Volkswagen Group Night. On the eve of the 84th edition of the International Motor Show of Geneva (running from 6-16 March), Claudio Domenicali (CEO of Ducati Motor Holding) personally unveiled the new model on stage during the important evening, providing a stunning preview of the latest machine to join the Ducati range during 2014.
Having introduced its new range of models at the Milan International EICMA Motorcycle Show in November 2013, Ducati’s latest presentation of the new Diavel now successfully achieves the company’s industrial development plan, which had promised one completely new model (the Monster 1200) and three ‘family-extension’ models: the 899 Panigale, the exclusive 1199 “Superleggera” and now the new Diavel.
Ducati now presents further enhancement of its sport cruiser model, featuring the latest version of the Testastretta 11° DS engine, a new exhaust system and latest technological elements such as the new full-LED headlight, all combining the powerful and assertive personality of the model with the sophisticated styling synonymous with the iconic Ducati brand.
The new Diavel follows the company’s “Performance Redefined” philosophy, using cutting-edge innovation and technology to provide a smoother, safer and more rider-friendly experience, enabling easier access for the ever-increasing number of people who desire the unique thrill of riding a Ducati.
The new machine remains in a class of its own, unique, innovative and bold and a benchmark that continues to attract motorcyclists around the world. Built to have a commanding presence, though lightweight and agile in typical Ducati style, the new Diavel takes the rider/motorcycle relationship to another level in absolute comfort. For connoisseurs of technology, the latest generation Testastretta 11° Dual Spark engine combines with full LED illumination, ABS, Ducati Traction Control and Ducati Riding Modes to deliver a confidence-inspiring superiority, while new styling, 162hp and 205kg* (452lb) of pure Ducati drives a comfortable sport lifestyle previously only dreamt of.
Merging the worlds of power and style is now achieved with convincing precision. A specially engineered 240 section rear tyre combined with Ducati chassis technology serves up mind-blowing handling and lean angles which defy the laws of physics, whether carving through curves or simply cruising the boulevards.
The new Diavel is dressed in stylish Dark Stealth livery, a black trellis frame and black wheels. The Diavel Carbon offers the choice of traditional Ducati Red over Matte Carbon with red frame or the stunning new Star White over Matte Carbon with white frame, both with black, forged wheels by Marchesini, turned and milled to expose the natural aluminium. Both models will start to arrive in Ducati stores around the world from April 2014 onwards.
Ducati Motor Holding S.p.A – An Audi Group Company
Founded in 1926, Ducati has been producing sport-inspired motorcycles since 1946. Their motorcycles are characterised by “Desmodromic” performance engines, innovative design and avant-garde technology. Covering several market segments, Ducati’s range of motorcycles are divided into model families which include: Diavel, Hypermotard, Monster, Multistrada, Streetfighter and Superbike.
These authentic icons of “made in Italy” are sold in over 80 countries around the world, with concentration on the European, North-American and Asia Pacific markets. Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles and in 2011 passed the historic milestone of 300 race victories. Ducati have participated in MotoGP since 2003, winning both the Manufacturers’ and Riders’ titles in 2007.
Ducati UK will host two track days on the full circuits of both Silverstone and Donington Park this summer. The track events are in association with Ducati’s new partner, California Superbike School, who will be there to provide expert tips and guidance as well as monitor track activity.
The first track day on May 27 will take place at the famous Donington Park Circuit, scene of Ducati’s first ever World Superbike win. Here Ducati UK will welcome Ducati Team Superbike riders, Chaz Davies and Davide Giugliano along with Ducati Corse’s Ernesto Marinelli. Participants at Donington Park will have the chance to meet the riders and talk to Ernesto Marinelli, gaining a real insight from those at the heart of the Ducati Panigale World Superbike programme.
Both the Donington Park and Silverstone track days will be ‘noisy’ (105db) days and will take place on the full GP circuits priced at £165. Breakfast and lunch is included in the price at Donington Park and at Silverstone there will be a £10 food voucher for use at the Paddock Café on site.
A unique feature for this year’s track days will be the chance to hire a Ducati to ride on track. If you don’t want to take your own pride and joy on track or would like to test ride a Ducati in a controlled environment then there is an opportunity to hire the new Monster 1200, the acclaimed 899 Panigale or the flagship 1199 Panigale.
The new 135hp Monster 1200 features the 1198 11° Testastretta engine, the versatility of three riding modes and the Ducati Safety Pack (Ducati Traction Control and ABS) and can be hired for £249 for the day.*
The acclaimed 899 Panigale delivers the 145hp from the superquadro engine with incredible lightness and agility and features Ducati Traction Control (DTC) riding modes and Ducati Quick Shift (DQS) and can be hired for the day for £269.*
The supreme 1199 Panigale is also available to hire, the stunning 1199 Panigale oozes performance appeal with a 195hp from the superquadro engine. Also featuring DTC, ABS, DQS and riding modes the 1199 Panigale will be available to hire for £349 for the day.*
*Price of hire includes fuel and tyre usage. A £1,000 returnable damage deposit is required. Costs are limited to repairs, only if required. Session only prices on application.
There will be a number of Ducati dealers attending, bringing technical support as well as members of the Ducati UK team hosting the day.
The Ducati Museum, which already attracts an incredible 40,000 passionate fans and visitors from around the world every year, is set to attract hundreds of thousands more as the famous Italian motorcycle manufacturer opens its doors to a virtual tour with Google Maps.
Google technology now offers an alternative high resolution virtual tour of the museum, passing along the famous Via Cavalieri Ducati street outside and entering the Ducati factory. A simple search on maps.google.com enables users to explore the Ducati Museum rooms and view the motorcycles on display, from the 1946 Cucciolo to the most recent Desmosedici GP and World Superbikes built by the iconic brand in Bologna. The virtual tour even enables users a tour of the Ducati Museum shop, providing a realistic visit experience from anywhere in the world and at any time of the day.
The Ducati Museum, which covers an area of 850 square metres, offers an impressive way to discover the origins of the company as well as admire the magnificent display of over 40 motorcycles that have been fundamentally important to the racing heritage of Ducati, as well as writing the history books of motorcycling. The exhibition surrounds a giant red helmet with motorcycles displayed on an illuminated track and seven additional thematic rooms, each creating an emotional experience with associated historic videos and mementoes.
Officially recognised in 2012 by the Ministry for Cultural Heritage and Regional Activities as a site of significant cultural value, the Ducati Museum has been extensively documented by world media and highly recommended by many international tourist guides.
In addition to the new Google Maps virtual tour, the Ducati Museum will become especially busy in 2014 as Ducatisti from all over the world descend on the factory in Borgo Panigale, Bologna during World Ducati Week 2014. The massive international rally held every two years for Ducati owners and fans will take place 18-20 July at the Misano World Circuit in Italy and offer participants the chance of a real ‘visit’ to the Ducati Museum, now expertly mapped and previewed by Google maps.
For information on how to visit the Ducati Museum in person, go to the History pages of the Company section on Ducati.com. To make a virtual tour, simply search on Google Maps or enter directly at Goo.gl/maps/jAHeL.
This year’s MCN London Motorcycle Show certainly had a Ducati theme with three former Ducati World Superbike Champions, four World Championship winning Ducati’s and one current Moto GP Factory rider attending.
Four times World Superbike Champion Carl Fogarty kicked off proceedings on Friday morning with ‘Foggy Friday’ a tribute to the most successful World Superbike rider in history. An emotional Fogarty was reunited with his quartet of title winning Ducati’s in front of a packed audience. The Four Championship winning bikes from ’94′, ’95′, ’98 ‘and ’99′ had been shipped over from the Ducati museum in Bologna for this historic reunion with ‘King’ Carl.
Another historic bike that had made its way from the Ducati Museum was Mike Hailwood’s 1978 TT winning bike that was part of a display of Hailwood memorabilia.
BT Sport used the London Motorcycle show to publicly announce their commentary line-up for the 2014 Moto GP season which included former Ducati Word Superbike Champions Neil Hodgson and James Toseland as well as former Olympic Athlete and Ducati rider Iwan Thomas. They were joined by the new Ducati factory rider and MotoGP ambassador Cal Crutchlow who took time to visit the Ducati UK stand, sign autographs and chat with fans.
One of many Ducati fans to visit the stand was the acclaimed celebrity baker, Paul Hollywood. Paul who owns an 1199 Panigale tried a number of bikes for size including the Streetfighter 848 and the 1199 R Panigale. Paul also took time to see the Ducati display of World Superbike Championship winning bikes.
The Ducati UK stand would not have been complete without some race bikes on display. The centre piece of the stand included a race prepared 899 Panigale which will compete in the Ducati TriOptions Cup and an 1199 Panigale which is the Ducati Coventry entry into the British Superbike Championship.
Although racing is the lifeblood of Ducati, it was the company’s stunning range of bikes that the visitors came to see. The highlights of the 2014 range are without doubt the 899 Panigale which has received rave reviews since its launch towards the end of 2013 and the Monster 1200 which has yet to hit the market place. The Monster 1200 had been tested by the international press the previous weekend to the show and is also receiving extremely favourable reviews.
Elsewhere at the show, the California Superbike School displayed for the first time with Ducati as a partner. The highly regarded cornering school has entered into a new agreement with the brand and will be using a selection of 899 Panigale, 1199 Panigale and Monster 1200’s. For further information on the school and the upcoming dates visit www.superbikeschool.co.uk/
Ducati UK has come to an agreement to supply the UK branch of the California Superbike School with Ducati Motorcycles. The two companies have long been associated with each other through Superbike School Limited (SSL) the event division of California Superbike School. SSL has over a number of years been responsible for operating the Ducati UK Roadshow throughout the UK as well as a number of successful track events.
The Silverstone circuit neighbours will begin their partnership immediately and Ducati UK will supply the school with the flagship 1199 Panigale, the new and highly acclaimed 899 Panigale and the soon to be launched Monster 1200. The bikes will be available to hire for students preferring not to use their own bikes and wishing to experience a Ducati on track and will also be used by the school instructors.
The first opportunity for students to experience a Ducati on a California Superbike School day will be 27 April at the Stowe Circuit, Silverstone. The agreement is for the UK specifically and there will be a total of 15 California Superbike School dates in the UK this year to choose from.
“We have worked with Superbike School Limited for a number of years and I have always been impressed with their professionalism and passion for what they do. Ducati considers rider training to be very important and in the UK we have supported the road based Bike Safe programme for some time and so it is a natural progression to support one of the leading exponents of track based advanced training. I am sure using a Ducati on the school will prove very popular amongst students and will expose many people to the thrill of riding a Ducati. We are certainly looking forward to this new venture.”
Tim Maccabee, Managing Director, Ducati UK
“I am very excited to have the opportunity to work with Ducati on the California Superbike School. I have been involved with Ducati for over 3 years with their Roadshows and I have become a big fan of the brand. Their range is one of the most technologically advanced on the market and the traction control and riding modes add an important element of safety to the school. Welcoming a premium brand such as Ducati to the California Superbike School can only encourage more people to join us in honing their skills.”
Richard (Badger) Brown, Executive Director and Rider Coach, California Superbike School
For information on the California Superbike School or to book online visit www.superbikeschool.co.uk/ and to view the Ducati model range visit www.ducatiuk.com
California Superbike School – Superbike School Limited
Founded by the legendary Keith Code in 1980, the California Superbike School offers a step-by-step method of technique oriented rider training in the art of cornering motorcycles. The California Superbike School operates in the USA, Australia and the UK. The UK branch was founded in 1999 and has since gone on to teach many thousands of pupils including regional, national and World Champions.
Ducati UK Limited – Ducati Motor Holding S.p.A – An Audi Group Company
Ducati UK Limited is a fully owned subsidiary of Ducati Motor Holding. Founded in 1926, Ducati has been producing sport-inspired motorcycles since 1946. Their motorcycles are characterised by “Desmodromic” performance engines, innovative design and avant-garde technology. Covering several market segments, Ducati’s range of motorcycles are divided into model families which include: Diavel, Hypermotard, Monster, Multistrada, Streetfighter and Superbike.
These authentic icons of “made in Italy” are sold in over 80 countries around the world, with concentration on the European, North-American and Asia Pacific markets. Ducati competes in both the World Superbike Championship and, with an official team, the World MotoGP Championship. In Superbike Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles and in 2011 passed the historic milestone of 300 race victories. Ducati have participated in MotoGP since 2003, and took both the Manufacturers’ and Riders’ titles in 2007.
Carl Fogarty will be reunited with all his World Superbike championship winning bikes at the Carol Nash MCN London Motorcycle Show to be held from February 14-16.
It will be the first time that all four of Fogarty’s bikes will have been displayed together in the UK. These bikes have been brought over from the Ducati museum in Bologna for the show which will be celebrating the 20th anniversary of Fogarty’s first championship. ‘Foggy Friday’ is being dedicated to the four times World Champion.
It is also the 20th anniversary of the launch of the legendary 916 and visitors to the show will be able to see the first 916 race bike that took the Englishman to the first of his four championships. The 1995, 1998 and 1999 bikes complete a unique line up that is not to be missed.
In addition to the Foggy bikes arriving from the Ducati museum, is the 1978 Hailwood TT winning bike which will feature as part of a tribute to one of Britain’s greatest riders.
Together with these historic bikes Ducati UK will be bringing their 2014 Model range to London incorporating some of the most anticipated models of the New Year. The 899 Panigale and Monster 1200 are the newest additions to the range spearheading a strong line-up.
The 899 Panigale provides a more accessible entry into the world of Ducati Superbikes with this “Supermid” version. The 148hp superquadro powered 899 with a torque of 73lb-ft (10.1kgm) achieves both an outstanding power-to-weight ratio and ride-enhancing agility with a dry weight of 169kg* (372.5lb*). The 899 Panigale joins the 1199, 1199 S and 1199 Panigale R to complete the Superbike family.
The 899 Panigale has grabbed most of the headlines and sales since its launch last October, but the limelight will soon switch to the new Monster 1200 which will have its international press test just prior to the MCN show.
More than two decades on from the Monster’s first unveiling, Ducati now introduce the iconic model’s latest generation with the 2014 Monster 1200 and 1200 S. Powered by the formidable, Superbike-derived 1198 Testastretta 11° DS engine with an enhanced set-up for mid-range power delivery and rideability, the brand new flagship of the family presents an entirely new chassis and muscular design fully integrated with Ducati’s latest technologies. High-spec brakes, suspension, single-sided swingarm and lightweight wheels combine with Ducati’s best-yet ergonomics to offer the Italian manufacturer’s most attractive Monster ever. Super comfortable and introducing an innovative adjustable seat height, the model also combines 8-level traction control, 3-level ABS and 3-level Ride-by-Wire into Ducati’s user-friendly, press-button Riding Modes.
The 2014 Monster 1200 also boasts an exclusive S model with 145hp and a ride-enhancing 92ft-lb of high-accelerating torque, wrapped beautifully in a spec-impressive chassis that tips the scales at 182kg (401lb) dry weight. The entry level Monster 696 with a low seat version to try and the 796 model concludes the Monster family.
The top selling Multistrada 1200 that has become the benchmark for sport orientated touring bikes and 2014 sees the top of the range Granturismo sporting a new red livery to complement the rest of the Multistrada line-up. The new generation Hypermotard range will also be exhibited including the touring inspired Hyperstrada and the extreme Hypermotard SP. The Diavel is not to be missed, a bike with a 162hp of adrenaline rush sure to give anyone a smile as wide as its rear tyre and the Streetfighter offers pure motorcycling thrills through superb handling and easy to manage power delivery from the Testastretta 11° engine.
To add to this exciting collection of new models there will also be a selection of bikes on display enhanced with an array of accessories from the Ducati Performance catalogue and the latest range of Ducati apparel. There will be an opportunity to purchase the brand new Ducati clothing from the Ducati shop located on the stand. Sheffield Motorcycle Centre will be manning the shop that will include amongst other things the exclusive Metropolitan range, the ever popular Ducati Corse collection, cool ‘graphic’ t-shirts, kid’s clothing, riding gear and various gift merchandise such as watches, mugs, pens and other Ducati collectables.
Ducati UK staff will be on hand to deal with technical and sales enquiries as well as Ducati finance experts to guide visitors through their Ducati TriOptions finance offers.
For further information of the Ducati range and Ducati TriOptions finance visit www.ducatiuk.com
Ducati announces the 2014 edition of the Ducati Dream Tour, a series of factory-organised 3-day tours through the twisting landscape of the Tuscany-Emilia Apennines. Riding Ducati’s latest motorcycles, each trip will include a guided tour of the Ducati factory and museum, with one additional “special package” tour dedicated to the long-awaited World Ducati Week 2014, the international gathering of Ducatisti being held in Misano 18-20 July.
Available online in the Experience and Ducati Travels section of Ducati.com from 27 January, each Ducati Dream Tour presents a thrilling itinerary that passes through some of Italy’s most stunning landscapes, guided by the highly experienced former Paris-Dakar competitor, Beppe Gualini, and his skilled team of professional test-riders. Their route is specially designed to ensure the very best enjoyment of the region of Emilia and the superb riding experience provided by the exciting Ducati motorcycles.
The Ducati models available in the tour package include the brand new for 2014 Monster 1200, the Monster 796, the Multistrada 1200 S Touring, the Diavel, Hypermotard and Hyperstrada.
Each Ducati Dream Tour will span a long weekend, starting on Friday with a late-morning rendezvous at the Ducati factory in Borgo Panigale, Bologna, Italy for registration and lunch, followed by a guided tour of the factory and museum to provide a fascinating prelude to a weekend of pure Ducati pleasure. All participants will be carefully looked after by a dedicated tour team, managing everything from luggage transfer in the support vehicle to the hand-over of the Ducati motorcycles. The first day ends with an overnight stay at the splendid Hotel Resort Palazzo in Varignana, located in cool, verdant hills that provide the perfect place to enjoy the fabulous local food and wine in addition to the magnificent spa inside the resort.
The next morning, the Resort Palazzo of Varignana will be the starting-point for the longest and most captivating day of the tour. Saturday’s route winds through over 270km of excellent motorcycling roads to Mugello, home to one of the most beautiful race circuits in Italy and the theatre of breathtaking battles in the MotoGP world championships and a regular testing ground for Ducati. Sunday’s itinerary covers a further 250km of the spectacular route, returning the Ducati Dream Tour riders to Bologna later in the afternoon.
With this year’s World Ducati Week event attracting Ducatisti from all over the world, Ducati is offering an attractive package that combines the incredible event with the Ducati Dream Tour. This tour provides the classic Dream Tour itinerary in addition to a ticket to WDW2014. For this tour only, the Ducati Dream Tour will take place from Wednesday to Friday, with the tour continuing on to the Misano Adriatico circuit where participants will enjoy the electrifying weekend of WDW2014, the biggest Ducati gathering in the world.
Ducati Dream Tours are specially tailored for those who would enjoy a fascinating two-wheeled weekend exploring the traditional and historic Tuscany-Emilia Apennines. They are available alongside many other Ducati travel packages, designed in association with highly experienced travel partners, published on Ducati.com and listed within the “Experience / Ducati Travels section”.
Ducati Dream Tour 2014 calendar
May
16-18
23-25
June
6-8
20-22
27-29
July
16-20 Special Dream Tour & WDW 2014 package
25-27
The Ducati Roadshow will again be travelling the length and breadth of the UK and Ireland this summer, bringing an extensive demonstrator fleet to 18 locations.
The Ducati event truck and demonstrator fleet have proved popular attractions over the last few years and now the Roadshow has evolved to further enhance the customer experience.
Demonstration rides will now give the customers an extensive period of time to evaluate the bikes with accompanied test rides lasting up to one and half hours taking in a variety of roads and conditions to fully assess the bikes capabilities. Pillion riders may also join in the test rides for the chance to appraise the ergonomics of these machines.
The demonstrator fleet showcases the 2014 range including the acclaimed 899 Panigale and the soon to be launched Monster 1200. Although the 899 Panigale and the Monster 1200 will grab most of the attention there will be an extensive variety of models to choose from. The Diavel is a must to test ride appealing to all types of riders – once ridden many riders fall for the Diavel’s versatility and performance. The Multistrada and Hyperstrada are bikes that will benefit from the extended test ride allowing riders to gauge the renowned touring and sporting abilities of these bikes.
In addition to these popular bikes there will be the flagship Superbike – the 1199 Panigale and the entry level Monster 696 with an optional low seat for shorter riders and novices.
To take a test ride at any of these events, riders must have a valid motorcycle licence (both parts required) and appropriate clothing and safety gear. Local dealership staff will be on hand to give expert technical, sales and service advice and trained riders will be there to guide all test rides.
The Ducati UK event truck along with a fleet of demonstrators and display bikes kicks off at Rosso Ducati in Dublin on the 8th March before going to Moto Rapido in Winchester and then another 16 dates.
Rosso – Dublin
Saturday 8 March
At Dealership
Moto Rapido – Winchester
Saturday 15 March
At Dealership
Ducati Bristol
Saturday 29 March
At Dealership
WM Snells – Alton
Sunday 30 March
At Dealership
Ducati Aylesbury
Saturday 5 April
At Dealership
DMC Moto – Preston
Saturday 19 April
At Dealership
Ducati Glasgow
Saturday 26 – Sunday 27 April
Green Welly Stop,Tyndrum
Laguna – Aylesford
Saturday 3 May – Sunday 4 May
Aylesford Wharf
Riders Cardiff
Saturday 10 May (finish 3pm)
At Dealership
Ducati Manchester
Sunday 11 May
At Dealership
Seastar – Newton Flotman
Saturday 17 May – Sunday 18 May
At Dealership
P&H Motorcycles – Crawley
Saturday 24 May 2014
At Dealership
Pro Twins – South Godstone
Saturday 31 May
At Dealership
Riders of Bridgwater
Saturday 7 June
At Dealership
SMC – Sheffield
Saturday 21 June
At Dealership
GT Motorcycles – Plymouth
Saturday 28 June – Sunday 29 June
At Dealership
Ducati Croydon
Saturday 5 July
At Dealership
Blade Reading
Saturday 12 July – Sunday 13 July
At Dealership
For the latest information on the Ducati Roadshow and to find your nearest dealer visit www.ducatiuk.com or contact 08456 718500.
Ducati UK celebrated a fantastic 2013 with the best second half of a year in the last 10 years. 2013 had started slowly due to poor weather conditions but the UK subsidiary saw sales rally with a phenomenal last 6 months leading to an overall year-end sales result that had only been bettered once before in the last decade.
A number of factors led to this success in difficult market conditions. The new 899 Panigale had received rave reviews from the international press and encountered high demand and impressive sales despite only arriving in dealerships at the tail end of 2013. The 899 Panigale has been praised for its impressive technical specification at an affordable price and has been made even more accessible due to the current TriOptions finance packages. The TriOptions finance has been a feature of Ducati UK’s marketing strategy over the last 12 months and will continue to be so in 2014. TriOptions is the Ducati branded Personal Contract Purchase plan which has allowed Ducati to offer a range of affordability across the product range. A combination of low interest rates and strong residuals has enabled the Ducati model range to be more accessible than ever.
*Examples of this range of affordability with TriOptions include aspirational models such as the 899 Panigale at £139pm, 1199 Panigale at £149pm and the entry level Monster 696 at £89 per month.
Ducati UK now look forward to 2014 with great optimism and momentum with the introduction of new models such as the 899 Panigale and the Monster 1200 and the continued success of the Ducati model range including the top selling Multistrada 1200.
*Monthly figures are based upon payments over 37 months with a 25% deposit- for full details visit: www.ducatiuk.com
The Ducati Riding Experience is set to continue in 2014, with the 11th edition of the Italian manufacturer’s highly successful riding school opening its enrolment online at Ducati.com on 16 December 2013.
Participants can look forward to using some of Ducati’s latest models, including the brand new, 148hp 899 Panigale Superbike for Racing 1 & 2 courses or the new Monster 1200 for the Intermediate course, Ducati’s latest generation Monster awarded “Most Beautiful Motorcycle of the Show” when unveiled at the EICMA show in Milan in November.
As usual, DRE has been carefully structured to cover all riding levels of motorcycle experience, from absolute beginners taking their very first steps on two-wheels in the Basic course, to the Master Racing and Troy Bayliss Academy courses for regular track-day experts wishing to further perfect their talent.
For DRE 2014, the Racing 1 and Master Racing courses take on a new format intended to provide participants with enhanced instruction for fast and safe riding with a dedicated classroom session prior to the track experience. To achieve this new format, the courses will spread over two days, during which Racing 1 participants will start the first afternoon with a briefing and theoretical exercises designed to lay a firm foundation of knowledge before practical tuition on the track. For the more advanced Master Racing course, participants will have a highly informative classroom session with Ducati’s official test-rider, Alessandro Valia, and Chief Instructor, Dario Marchetti, before taking to the track aboard Ducati’s impressive 1199 Panigale S Superbikes.
Participants of the highly prestigious Troy Bayliss Academy courses will be instructed in groups of five by none other than the triple World Superbike Champion himself. Academy students will ride the Ducati 1199 Panigale S further equipped with a Termignoni exhaust system.
Racing 2 courses, which remain unchanged, are intended for riders who already have track experience and wish to develop it further. In addition to many other details, they will work on areas such as increasing corner turn-in and mid-corner speeds and on how fully capitalising on every last hp of acceleration can achieve a smoother, more fluid and confidence-inspiring riding style.
Enrolment for Racing 1 and 2 courses is limited to 50 students, divided into efficient learning groups of just five, whereas the Master Racing course is open to just 12 participants, divided into groups of three. While all groups are guided by an expert instructor, all track-riding participants must be holders of Class A driving licenses without engine size limitation.
For non-track riders, DRE 2014 also offers a fully comprehensive range of courses from Basic to Intermediate. While learners in the Basic course will use the Ducati Monster 796, participants of the Intermediate course can improve their existing road skills to enhance their overall safety using Ducati’s own versatile Multistrada 1200 S, Hypermotard and Hyperstrada models and, new for 2014, the Monster 1200 with excellent user-friendliness and the enhanced ergonomics of an innovative adjustable seat height.
Within the cost of the courses, all DRE participants will be provided with a motorcycle and instructor as well as a welcome kit and lunch, while those who need to rent riding gear can do so during the online enrolment.
The team of highly qualified instructors is coordinated by DRE Technical Director and Chief Instructor, Dario Marchetti, and Alessandro Valia (Factory Test Rider and Chief Instructor of the Master Racing course). In addition to many more successful and celebrated riders, the list of DRE instructors include top names such as Troy Bayliss (2001, 2006 & 2008 World Superbike Champion and MotoGP race winner), Paolo Casoli (1997 World Supersport Champion), Manuel Poggiali (2001 125cc World Champion & 2003 250cc World Champion), Andrew Pitt (2001 & 2008 World Supersport Champion & World Superbike & MotoGP competitor) and Niccolò Canepa (2007 Superstock FIM Cup Champion & World Superbike & MotoGP competitor).
With DRE, Ducati will continue its close collaboration with FMI, ensuring constant improvement of teaching protocols and standards of excellence on all courses. Additional support will also be provided by official Ducati supplier Bosch, further establishing the successful technical partnership between Ducati and this premier German brand.
Ducati Riding Experience 2014 calendar
28-29 Apr Adria Racing 1 course
29 Apr Adria Intermediate course
29-30 Apr Adria Racing 1 course
30 Apr Adria Base & Intermediate courses
13-14 May Mugello Master Racing course
14 May Mugello Intermediate, Racing 2 & Troy Bayliss Academy courses
14-15 May Mugello Master Racing course
15 May Mugello Base, Intermediate, Racing 2 & Troy Bayliss Academy courses
09 Sep Mugello Intermediate & Racing 2 courses
09-10 Sep Mugello Master Racing course
10 Sep Mugello Base, Intermediate & Racing 2 courses
With more dates expected to be added, visit Ducati.com to remain updated on DRE 2014.
Ducati Riding Experience 2014 motorcycles
Base course: Monster 796
Intermediate course:
Monster 1200
Multistrada 1200 S
Hypermotard
Hyperstrada
Prince William, Duke of Cambridge, made a special visit to the Ducati stand on Saturday, 30 November, as part of his official trip to the Motorcycle Live event at the National Exhibition Centre in Birmingham, England.
Tim Maccabee, Managing Director, Ducati UK Ltd hosted the Royal guest, introducing him to the features of the brand new Ducati Monster 1200, in addition to the Ducati Diavel, which the Duke climbed aboard when prompted by a member of the public who shouted: “Go on, get on it!”
With a smile, Prince William duly pleased the crowd by trying the Diavel for size, before meeting former Ducati British Superbike Champion, Shane Byrne, with whom he shared some comments on the enjoyment of riding Ducati Motorcycles.
The Duke also took the opportunity of his visit to have a closer look at the new Ducati 1199 Superleggera, which was making its UK debut at the packed show. The limited edition model of only 500 represents the most exclusive and desirable Ducati in the range and with components in magnesium, carbon fibre, and titanium, the model boasts the highest power-to-weight ratio of any production motorcycle in history.
“It was a real pleasure and an honour to host HRH Prince William on our stand,” commented Tim Maccabee. “He was pleased to take a look around and certainly seemed to enjoy sitting on the different models. He commented on how light the Diavel was, but I think he favoured the 1199 Superleggera.”
The visit was completed with a look at the new Ducati 899 Panigale and an overview of the Ducati TriOptions Cup series in which the model will compete, announced for 2014 as a support race within the British Superbike Championship.
Celebrating the Italian manufacturer’s commitment to performance technology and lightweight construction, Ducati now proudly introduces its latest limited edition dream model, the highly exclusive 1199 Superleggera. The new machine combines a precious cocktail of materials such as titanium, magnesium and carbon fibre to set the highest power-to-weight ratio of any production motorcycle in history. Producing more than 200hp and weighing-in at just 155kg* (341.7lb*), Ducati showcase their innovative engineering and stylish approach to design, while affirming the maxim: “Authentic Italian Performance”.
The Superleggera follows in the successful wheel tracks of previous iconic limited editions, like the Desmosedici RR, with its exclusivity boldly underlined with just 500 examples of this extraordinary machine being assembled at Ducati’s headquarters in Bologna, Italy, each with its own individual number inscribed on the top clamp.
With its baseline starting from the already impressive 1199 Panigale ‘R’ specification, the Superleggera incorporates a magnesium monocoque frame and forged Marchesini magnesium wheels before taking lightweight to the extreme with a carbon fibre rear sub-frame and bodywork, lithium-ion battery (LIB) and full titanium exhaust system with stainless steel headers. Many of the bolts and fasteners on both engine and chassis are also fashioned in titanium. Additional enhancements include lightweight Öhlins FL916 front suspension with fully-machined fork bottoms and an Öhlins TTX36 rear suspension with titanium spring. The Superleggera’s Brembo M50 Monobloc brakes inherit a racing-style MCS 19-21 front master cylinder and remote adjuster and its final drive gets upgraded with a lightweight Ergal rear sprocket, and World Superbike-spec 520 drive chain. Finer attention to detail is hidden in the shape of the carbon fibre body work, which is moulded with the same high-penetration form normally provided by the “R” spec add-on aero-kit.
The Superquadro engine, which sports titanium con-rods and inlet valves, now adds titanium exhaust valves, and, for the first time on a Ducati street engine, special two-ring pistons. These pistons, usually found on racing Superbikes, use short skirts and only two rings (compression and oil), allowing them to dramatically reduce mass and friction. To further increase performance, the combustion chamber is also modified to Superbike specs by a new piston crown that increases compression ratio. Added to this is a super-lightened crankshaft, precision balanced using dense tungsten inserts. The enhancements result in an incredible output of more than 200hp as it rolls out of Ducati’s Borgo Panigale factory in Bologna, Italy.
The Superleggera’s outstanding power-to-weight ratio can be enhanced even further with the supplied track-only Race Kit**. The kit, which increases power by 5hp and reduces weight by 2.5kg (5.5 lb), consists of a titanium Akrapoviè race exhaust system including silencers and 2-in-1 collector, high racing windscreen, dedicated dust cover, front and rear paddock stands, machined mirror fill-caps, and removal kits for the registration plate holder, and sidestand.
The model’s electronics are also upgraded thanks to the new system for managing front-wheel lift Ducati Wheelie Control (DWC) which is based on an Inertial Platform. This DWC system, along with Ducati Traction Control (DTC) and Engine Brake Control (EBC), is optimized with new automatic calibration of rear-tyre size and final transmission ratio. The Ducati Data Analysis+ (DDA+) system adds an additional sensor and software channel to record and display vehicle lean angles. This impressive array of included electronics is completed by a set of race-derived, handlebar mounted control buttons to enable rapid, on-track adjustments to the levels of the pre-selected channels of DTS, DWC, or EBC.
Appropriate to its highly exclusive status as one of the most exotic and desirable Ducatis of all time, the 1199 Superleggera is exquisitely dressed in Ducati Corse Red base livery, complemented with forged and machined magnesium wheels. *Dry weight **Track use only
Motorcycle Industry News and Images mainly from UK
