Category Archives: Motorcycle Live

Industry News, Latest News, Motorcycle Live, Shows

‘Crowd-powered’ award winners at Motorcycle Live crowned

Thousands of motorcycle enthusiasts voted for their favourite stands after they attended Motorcycle Live – the UK’s biggest and most interactive motorcycle and scooter show – and the winners of the annual ‘Best in Show’ awards have been announced.

Completing the hat-trick in the manufacturer category, BMW Motorrad UK scooped both ‘Best Stand’ and ‘Best Customer Experience’ for the third year in a row

Visitors cited reasons including the number of models available to see, friendly staff, stand layout and the live display in the ‘Make Life a Ride Arena’ as to why the brand was most deserving of the two titles once again.

As well as displaying its extensive 2024 line-up, the stand played host to the global unveiling of the brand-new R 12 and R 12 nineT during the show and at the heart of the stand was the Make Life A Ride Arena. Running four times throughout each day, it offered visitors the chance to get up close and personal with the new R 1300 GS, watch live demonstrations by the BMW Off Road Skills instructors and learn new skills in the interactive sessions.

Helmet City also achieved the triple, winning Best Customer Experience’ in the non-manufacturer category for a third successful year. Visitors applauded a busy stand packed with a wide range of motorcycle helmets available for purchase with professional, trained staff on hand to help with choice and fitment.

Scott Grimsdall, Head of Marketing of BMW Motorrad UK, said:“Motorcycle Live provides a great opportunity to showcase our new product, with the 2023 show proving a perfect platform to introduce the new R 1300 GS to both existing and prospective BMW riders in our Make Life a Ride arena. To win both awards again reflects the hard work and dedication of the BMW Motorrad team who help put this event on. I would like to thank those who visited the BMW Motorrad stand at the show and voted for us and look forward to seeing them again in 2024.”

Jennifer Holmes, Director of Helmet City, commented: “It’s such an honour to win this award for the third time running. The whole team works hard every year to maintain and improve our customer service and we’re glad to see the customers coming back to us year after year and, of course, voting for us.”

Motorcycle Live, in association with Bikesure, will open its doors at the National Exhibition Centre (NEC), Birmingham from 16th-24th November 2024. ‘Early bird’ tickets are on sale now, visit www.motorcyclelive.co.uk to get yours!

Industry News, Insurance, Latest News, Motorcycle Live, Shows

Motorcycle Live looks ahead, with two year commitment on Bikesure partnership

The UK’s biggest, and most interactive motorcycle and scooter show, Motorcycle Live, is proud to announce a two year extension to their successful partnership with leading insurance provider Bikesure. 

Motorcycle Live, in association with Bikesure Insurance for the 5th year, will see the five star defaqto rated insurance provider, and the UKs premier motorcycle show continue to capitalise on their relationship.

Grant Varnham, Business Development Manager of Bikesure, said: “Motorcycle Live offers Bikesure a unique platform to reach the most seasoned of riders across a multitude of genres, as well as budding enthusiasts.  Echoing our own brand values, the show provides a premium experience to visitors, which replicates the service levels at Bikesure. Speaking directly to customers at the show gives us a great opportunity to interact with visitors and assist on their insurance related queries”. 

Finlay McAllan, Managing Director of Motorcycle Live added “We’ve been working closely with Bikesure since 2019 and we’re pleased to have Bikesure partnering with us for the next two years. Our partnership goes beyond the simple inclusion of a logo, as they share our strong commitment to creating an interactive and fun-filled show.” 

The successful Motorcycle Live, and Bikesure partnership brings together thousands of enthusiasts, industry professionals, and thrill-seekers who make the world of motorcycling an exhilarating and welcoming community.

Motorcycle Live, in association with Bikesure, will open its doors at the National Exhibition Centre (NEC), Birmingham from 16th-24th November 2024. ‘Early bird’ tickets are on sale now, visit www.motorcyclelive.co.uk to get yours!

For more Motorcycle Live News check out our Shows dedicated page Motorcycle Live News

or head to the official Motorcycle Live website Motorcycle Live

Industry News, Latest News, Motorcycle Live, Shows

Early Bird tickets now on sale for Motorcycle Live 2024

Just days after the doors closed on a successful 2023 show, tickets are on sale for Motorcycle Live in association with Bikesure Insurance 2024 – with Early Bird ticket prices frozen. 

Taking place between the 16th – 24th November 2024, motorcycle enthusiasts will be treated to four halls packed with the latest machines the industry has to offer, the chance to meet racers and riding celebrities, and the opportunity to ride.

Brand new for Motorcycle Live 2024, organisers have teamed up with Sealey Tools for two exclusive ticket promotions. Visitors can choose one of two special product tickets priced at £28* which include either a Sealey Head Torch, worth £29.94, or a Sealey 11-piece Spanner Set with an RRP of £33.54. Entry-only Early Bird tickets are available for £23*, with under-5s free and 6-18-year-olds just £2.50, when accompanied by a paying adult.

Whether you’re looking to treat yourself or a motorcycle lover in your life for Christmas, tickets to Motorcycle Live 2024 are a great gift – and by choosing the tickets with the Sealey product, you could even line up next year’s present!

To purchase tickets or to find out more information, visit www.motorcyclelive.co.uk. 

*Prices subject to change in advance of the show. Bookings are subject to a £2.00 booking fee. All information correct at time of release.

Industry News, Latest News, Motorcycle Live, Shows

Motorcycle Live 2023 concludes with resounding success

Motorcycle Live 2023 concludes with resounding success, leaving enthusiasts revved up for the 2024 show.

Motorcycle Live in association with Bikesure Insurance, the UK’s biggest and most interactive motorcycle and scooter show, came to a triumphant close on Sunday 26 November, after an exhilarating nine-day extravaganza showcasing the best of the motorcycle industry.

The event, held at The NEC, Birmingham, equalled the success of 2022, delivering just under 90,000, curious newcomers, industry professionals, and passionate enthusiasts, solidifying its status as the go-to destination for motorcycle aficionados.

With world launches of brand-new bikes, thrilling live shows and demonstrations, opportunities to ride, and a retail area bustling with the latest kit, the show floor buzzed with excitement as visitors explored all four halls.

Olly Downing, Brand Communications and Partnerships Manager at BMW Motorrad, comments: “Unveiling the new R 12 Family at Motorcycle Live on the BMW Motorrad stand was fantastic. A true ‘World launch’, it was the first time the bikes had ever been seen publicly. We always enjoy attending the show, speaking to our customers and showcasing the bikes in the ‘Make Life A Ride’ arena.”

Reflecting on the success of Motorcycle Live 2023, Finlay McAllan, adds: “The enthusiasm and passion of the motorcycle community have made Motorcycle Live a true celebration of the culture, innovation, and camaraderie that define our industry. We are thrilled to see manufacturers, riders, and enthusiasts come together and share their love for motorcycles.”

The success of this year’s event reinforces Motorcycle Live’s position as a must-attend event for anyone with a love for motorcycles.

Motorcycle Live 2024 takes place from 16-24th November, tickets will be on sale from Monday 27th November 2023 at 10am – ‘Let’s go….again’.

For more Motorcycle Live News check out our Shows dedicated page Motorcycle Live News

or head to the official Motorcycle Live website Motorcycle Live

Electric Motorcycles, Industry News, Latest News, Motorcycle Live, Shows

Let’s go… electric at Motorcycle Live!

Visitors to Motorcycle Live in association with Bikesure Insurance will be ‘buzzing’ between 18-26 November as the UK’s biggest and most interactive motorcycle and scooter show offers a whole host of activities for fans of electric power, including UK debuts of brand-new models and the chance to try electric powered machines…

No matter what stage of riding level, there’s the chance to ‘have a go’ on electric this year at the show.

The FREE Electric Test Ride Zone returns for its third year at the show offering those with a full A, A1 or A2 licence to test ride some of the latest electric motorcycles and scooters around the specifically built indoor track.

Those aged 6 and over can climb aboard in the OSET Trials Experiencefor a 15-minute taster session with no licence required. Brand-new for 2023, the Electric Motion Trials Experience, offers those aged 16 with a motorcycle licence, ACU or CBT the chance to try trials riding around a mini-course with tuition.

Whether trying out electric for the first time, looking for your next purchase, trying a new skill or just having fun, try out ‘electric power’ at Motorcycle Live.

With over 45 manufacturers showing their 2024 line-ups, Motorcycle Live is the place to be to see the latest and greatest new models. There will be the UK Premiere of the new Maeving RM1S as well as the global unveiling of an exciting prototype from Vulpin VF1.

Throughout the nine-day event, the Black Horse Stage will be hosting daily entertainment with live games, quizzes and interviews with top racers and riding celebrities. On Wednesday 22 November, CEO of Arc Motorcycles Mark Truman will be joining stage presenter Jamie Whitham to talk about the story so far for the British brand and what’s next for the pioneering electric machines. Visitors can get up close to the exclusive Arc Vector on the MCN Dream Garage.

Bob White and John Keogh of White Motorcycle Concepts will also be attending the show on Wednesday to discuss the challenge – and fun – behind creating the world’s fastest electric motorcycle and its upcoming land record speed attempt.

On Friday 24 November, show visitors can wave as Zero Motorcycle’s FIM Maudes Trophy entry sets off for its 1300-mile journey from the National Exhibition Centre to the FIM Awards in Liverpool all in time for the star-filled awards ceremony.

Advanced ticket prices are £23* for an adult and children 6-18 just £2.50** – under 5’s are free**. Group discounts are available for 10+ tickets – and all members don’t have to come on the same day.

For more information on Motorcycle Live, visit www.motorcyclelive.co.uk/electric.

For more information on Motorcycle Live, visit www.motorcyclelive.co.uk/electric. 

 *Bookings are subject to a £2.00 booking fee. **Children must be accompanied by an adult. Tickets available at the discounted advanced rate until 5pm on 17th November 2023, after which ticket prices revert to the higher, on the door rate. All information correct at time of release.

For more Motorcycle Live News check out our Shows dedicated page Motorcycle Live News

or head to the official Motorcycle Live website Motorcycle Live

Industry News, Latest News, Motorcycle Live, Shows

Meet the 2023 Bennetts British Superbike Champion at Motorcycle Live

Fans of the Bennetts British Superbike Championship have the opportunity to meet the newly-crowned Bennetts BSB Champion, Tommy Bridewell, as well as other top riders, during the dedicated ‘BSB Day’ at Motorcycle Live on Sunday 19 November.

Kicking the show off in style on the first weekend, show-goers can look forward to a packed day full of all things ‘Bennetts BSB’, including live interviews on the Black Horse Stage, team unveilings and multiple signing sessions. Practice that selfie smile as there will be lots of chances to bag a picture with your favourite riders too…

Other top names attending on BSB Day will be Championship runner-up Glenn Irwin, 2023 Quattro Group British Supersport Champion Ben Currie, and ABK Beer 0% BMW Motorrad F 900 R Cup Champion Richard Cooper. Other top names attending are Kyle Ryde, Andrew Irwin, Storm Stacey, Ryan Vickers and Danny Kent.

For a full list of attending racers, riding celebrities and VIPs, check the ‘Riders & Celebrities‘ section of the Motorcycle Live website.

Finlay McAllan, Managing Director of Motorcycle Live, comments: “Since its launch in 2018, BSB Day has become a regular in race fan’s calendars and offers the opportunity to meet with riders and get up close to teams away from the busy circuits. With such an exciting Championship this year, we’re pretty certain that visitors to the show will be looking forward to the interviews on stage with the contenders, presented by James Whitham!’

Let’s go… to Motorcycle Live, in association with Bikesure Insurance. Taking place from 18-26 November 2023 at the National Exhibition Centre, Birmingham. Advanced tickets* are on sale now, visit www.motorcyclelive.co.uk to book yours. 

*Tickets available at the discounted advanced rate until 5pm on 17th November 2023, after which ticket prices revert to the higher, on the door rate. All information correct at time of release. 

For more Motorcycle Live News check out our Shows dedicated page Motorcycle Live News

or head to the official Motorcycle Live website Motorcycle Live

Industry News, Latest News, Motorcycle Live, Shows

Let’s go…ride to Motorcycle Live with Completely Motorbikes

Join the official ride-in to Motorcycle Live on Saturday 18th November from Completely Motorbikes with riders including BSB stars, Jason O’Halloran and Max Cook.

Starting off at the Completely Motorbikes showroom in Hinckley at 8am, participating riders will be treated to live star-studded interviews with the newly-unveiled Completely Motorbikes Kawasaki FS-3 Racing BSB team, and treated to a free burger* and hot drink.

After a full briefing by the route organisers and marshals from Warwickshire and West Midlands Training School, riders will begin the journey to the UK’s biggest and most interactive motorcycle show.

Register your interest to take part here: www.motorcyclelive.co.uk/ride-in/

Upon arrival at the NEC, Birmingham, free bike parking will be provided in the indoor Honda Bike Park, so all that’s left to do is get out your pre-booked tickets to the show and enjoy a great day out!

Rob Ayland, Group Managing Director of Completely Motorbikes, said: “We’re really looking forward to being the starting location for the official Motorcycle Live ride-in this year. The BBQ will be fired up and the kettles on to make sure that attendees have a nice warm breakfast on show opening day!” 

Participation in the ride is free, entry to Motorcycle Live will need to be purchased separately in advance or on the day. Advanced ticket prices are £23** for an adult and children 6-18 just £2.50*** – under 5’s are free***. Group discounts are available for 10+ tickets – and all members don’t have to come on the same day.

Let’s go… to Motorcycle Live!

*first 100 attendees will receive a free burger **Bookings are subject to a £2.00 booking fee. ***Children must be accompanied by an adult.  Tickets available at the discounted advanced rate until 5pm on 17th November 2023, after which ticket prices revert to the higher, on the door rate. All information correct at time of release.

For more Motorcycle Live News check out our Shows dedicated page Motorcycle Live News

or head to the official Motorcycle Live website Motorcycle Live

Industry News, Latest News, Motorcycle Live, Shows

Five reasons to say: “Let’s go…to Motorcycle Live!”

An annual trip for thousands of motorcycle enthusiasts across the country, Motorcycle Live in association with Bikesure Insurance, will be opening its doors this November at the NEC, Birmingham.

From 18-26 November, show-goers will be treated to all the latest models, rider and celebrity interviews and the opportunity to get on two wheels for free.

As if that wasn’t enough, here are five reasons why motorcycle fans should book tickets to the UK’s biggest and most interactive motorcycle and scooter show, now…

Be the first!  

Motorcycle Live will be the first UK premiere of many of the brand-new models from manufacturers, so visitors will be the first to get up close to them. With over 45 manufacturers already signed up to the show, there will be a lot to see whether electric or petrol-powered.

Get on two wheels

There are ‘live’ activities to take part in for all ages. Whether taking to two wheels for the first time, having a go on an electric bike to see what all the ‘buzz’ is about, taking to the dirt in Experience Adventure or heading out onto the road with the Test Ride Zone – the choices are endless. With all the kit provided, visitors don’t even need to  worry about bringing their own protective clothing.

Meet riding stars 

Visitors can meet motorcycle racers, riding celebrities and influencers galore at the show. With live entertainment at the Black Horse stage taking place throughout the day and meet and greets held by manufacturers and exhibitors, there will be plenty of opportunities to meet riding idols.

Lovers of BSB may want to attend on Sunday 19th November for the dedicated day for all things British Superbikes. And Saturday 25th November, the show is also welcoming a whole raft of World Champions for the FIM Champion’s Day.

Fun for all 

Whether going alone, with friends or with the whole family, there’s plenty to do for everyone. Motorcycle fans aged four to 12 can enjoy the Arenacross Youth MX experience^, whilst anyone aged 14 and over can participate in the MCIA TryRide zone. Entry for under 5’s is free** and those aged 6-18 are just £2.50**.

Save money by booking in advance 

Some people like to be organised, others don’t, but it pays to plan in advance to save some money and get a good deal.

Advanced ticket prices offer show-goers the opportunity to save money – priced at £23* for an adult ticket and children 6-18 just £2.50 when accompanied by a paying adult – under 5’s are free. Group discounts are also available for those looking to buy more than 10 tickets – and members of the group don’t have to come on the same day.

Those wishing for an extra deal can select to buy a £28 ticket and collect a Zerofit Thermal Bobble Hat (worth £20) when they arrive at the show!

For more information on Motorcycle Live, visit www.motorcyclelive.co.uk.

Let’s go… to Motorcycle Live! 

*Bookings are subject to a £2.00 booking fee. **Children must be accompanied by an adult.  Tickets available at the discounted advanced rate until 5pm on 17th November 2023, after which ticket prices revert to the higher, on the door rate. All information correct at time of release. ^Costs apply

For more Motorcycle Live News check out our Shows dedicated page Motorcycle Live News

or head to the official Motorcycle Live website Motorcycle Live

Industry News, Latest News, Motorcycle Live, Shows

Celebrating World Champions with the FIM at Motorcycle Live

On Saturday 25 November, World Champions from a multitude of two-wheeled disciplines will be descending upon Motorcycle Live on the third stop of the ‘Ride to the FIM Awards – the Future of Motorcycling’.

Fans of two-wheels will be able to get up close to British riders who have achieved World Championships throughout the years – including five-time World Superbike Champion Carl Fogarty, racing pundit and double World Superbike Champion James Toseland, and three-time Motocross World Champion David Thorpe.

Motorcycle enthusiasts can meet their heroes, see them interviewed live on the Black Horse stage throughout the day by fan-favourite James Whitham, hear them share their racing stories, and find out more about their experiences of what it takes to become a Champion.

The Fédération Internationale de Motocyclisme (aka The FIM) is the governing body for over 150 motorcycle championships and prizes, and a global advocate for Motorcycling.

The UK’s largest and most interactive motorcycle and scooter show is the final stop ahead of the annual ‘Celebration of Champions’ gala dinner which is being held in the UK for the first time in Liverpool.

A full star-studded list will be announced ahead of the event on www.motorcyclelive.co.uk.

Motorcycle Live, in association with Bikesure Insurance, the UK’s largest motorcycle show takes place at the National Exhibition Centre, Birmingham, between 18-26 November 2023. Grab your advanced tickets here.

Let’s go…to #FIMDay at Motorcycle Live! 

For more Motorcycle Live News check out our Shows dedicated page Motorcycle Live News

or head to the official Motorcycle Live website Motorcycle Live

Industry News, Latest News, Motorcycle Live, Shows

‘Hot’ bobble hat offer for show visitors as Motorcycle Live and Zerofit join forces

Visitors to Motorcycle Live – the UK’s biggest and most interactive bike show, in association with Bikesure Insurance – will now have the opportunity to experience the unique heating powers of thermal wear giants Zerofit, courtesy of an exclusive ticket offer for showgoers.

Visitors who purchase an adult ticket to Motorcycle Live priced at £28, can collect a Zerofit Thermal Bobble Hat (worth £20) when they arrive at the show!

Designed by the same innovation team that created the award-winning Heatrub Ultimate Baselayer, the Thermal Bobble Hat is the perfect accessory to complete a cold weather wardrobe. It’s stylish for day-to-day activities and comes in an eye-catching Jet-Black colourway, adorned with the brand logo of Zerofit – The World’s Warmest Baselayer®.

To take advantage of show entry AND a Zerofit thermal bobble hat, visitors simply purchase the £28 advance ticket* – before 5pm on 18th November 2023 and then collect their bobble hat when they visit the show.

Finlay McAllan, Managing Director of Motorcycle Live said, “We’re delighted to be working with Zerofit to give visitors additional value on their day out to Motorcycle Live. The bobble hat is stylish and incredibly warm, the perfect accessory for tackling the winter weather.” 

The UK’s largest motorcycle show takes place at the National Exhibition Centre, Birmingham, between 18-26 November 2023.  Tickets can be booked here.

For more information on Motorcycle Live, in association with Bikesure Insurance, visit www.motorcyclelive.co.uk – be sure to check out the competitions page for a chance to win some great prizes, including the ‘Ultimate Head-to-Toe Biking Bundle’ from Zerofit worth £250.

*All bookings are subject to a £2 transaction fee

Zerofit Bobble hat must be collected during show opening hours (10am – 5pm daily).
Zerofit Thermal Bobble Hat cannot be exchanged for alternative Zerofit items or for the cash value.

For more Motorcycle Live News check out our Shows dedicated page Motorcycle Live News

or head to the official Motorcycle Live website Motorcycle Live

Industry News, Latest News, Motorcycle Live, Shows

Early Bird tickets for Motorcycle Live on sale now

Early Bird tickets for Motorcycle Live, in association with Bikesure Insurance, on sale now! 

Tickets for Motorcycle Live, the UK’s largest motorcycle and scooter show, are on sale now at an exclusive Early Bird rate.

The annual show, held at the National Exhibition Centre Birmingham, will be throwing open its doors between 18-26 November for the nine-day extravaganza for motorcycle enthusiasts – with four halls packed with the latest products, riding features for all ages, and bustling retail areas.

Early Bird tickets are on sale until midnight on 1 May 2023, with adults priced at £22* and children 6-18 just £1 when accompanied by a paying adult – under 5’s are free.

Finlay McAllan, Managing Director of Motorcycle Live, comments:“We know from our research that many of our visitors attend the show year after year, so we wanted to offer them the chance to get their tickets booked, and the date in the diary as early as possible – and give them an exclusive rate as a little thanks!” 

To book now, visit www.motorcyclelive.co.uk. 

*All tickets are subject to a £2 booking fee.

For more Motorcycle Live News check out our Shows dedicated page Motorcycle Live News

or head to the official Motorcycle Live website Motorcycle Live

Aftermarket, Industry News, Latest News, Motorcycle Live, Shows

NGK attracting a host of stars to its stand at Motorcycle Live

The company has long been synonymous with the two-wheel bike scene both on the road and in the motorcycling racing arena where its spark plugs have helped the world’s leading teams and riders to numerous victories and welcomed some major stars to its stand at Birmingham’s NEC.

The first day of the show saw Isle of Man TT legend John McGuinness visit NGK’s stand (3D10) where he signed posters and had his photograph taken with scores of enthusiasts while three-time World Speedway Champion Tai Woffinden and track racer Brayden Elliott also visited the stand, as did Dan Bewley, a member of Britain’s Speedway of Nations winning team, and former British Speedway Champion Charles Wright.

NGK also attracted a number of non-motorsport celebrities including chef James Martin and actor Danny John-Jules who both enjoyed the company’s hospitality.

The NGK stand featured a host of iconic motorcycles including three of McGuinness’s including his 2004 Yamaha R1 which gave him his fourth Isle of Man TT victory, Woffinden’s World title winning bike from 2018, Elliott’s Superstock 1000cc Suzuki, a Speedway bike owned by four-time World Champion Greg Hancock and an old school beach cruiser built by Greg and his son Wilbur.

NGK’s Mr Sparky was also on hand to greet motorcycle enthusiasts at the stand where they had the opportunity to purchase NGK promotional products to help raise money for MacMillan Cancer Support.

Mark Hallam, Marketing Manager, NGK Spark Plugs (UK) Ltd, said: “It has been fantastic to re-engage with motorcycle enthusiasts at the show and also to welcome some legendary racing stars who use our products as well as a number of well-known celebrities. Mr Sparky also proved to be very popular and was inundated with requests by visitors to have their photograph taken with him.

“We look forward to meeting up with even more motorcycle enthusiasts during the rest of the show which runs until Sunday, December 12.”

NGK is the world’s number one original equipment (OE) fitment and its Iridium IX spark plugs are popular with motorcyclists for their ability to provide enhanced ignition efficiency, better acceleration, faster starting and smoother running, longer life, and better fuel consumption.

For more information about NGK and its products and services, please visit the website at www.ngkntk.com/uk  

Industry News, Latest News, Motorcycle Live, Shows

Welcome back to Motorcycle Live, the doors are open

The wait is finally over as the doors to Motorcycle Live, in association with Bikesure Insurance opened to the waiting crowds, for the first day of the nine day event.

The show welcomed celebrities Carl Fogarty MBE, Dougie Lampkin MBE, John McGuinness MBE, Peter Hickman, Steve Plater, Simon Weston CBE and celebrity chef James Martin, to name but a few.

Brand new 2022 models from world leading manufacturers have finally made it to UK soil for their first appearance, with other highly anticipated launches destined throughout the show, as brand new products continue to be revealed to a home audience.

Scott Grimsdall (Head of Marketing, BMW Motorrad UK) commented “We’re excited to welcome back visitors to Motorcycle Live where we have a host of exciting new products and entertainment to enjoy at the Make Life a Ride arena. It’s been fantastic for visitors to get up close and personal to the products and we’re looking forward to another eight days of the show!” 

With the Christmas season fast approaching, Motorcycle Live is home to the best motorcycle retailers stocked with rider equipment, accessories and the latest technology to make your ride, and your Christmas more enjoyable.

Danny Manville – Motorcycle Megastore said “It’s fantastic to be back at The NEC and we’ve had a great day meeting riders and helping them ensure they have the best advice and highest quality kit. There’s been a real buzz about the show and it’s great to see so many people enjoying themselves.”

Finlay McAllan (Managing Director, Motorcycle Live) added “We are excited to welcome visitors back to experience the buzz and excitement of Motorcycle Live. For any current rider, or those aspiring to take to two wheels the show provides a wealth of products, inspiration and expertise – along with a fantastic day out”. 

Motorcycle Live 2021 runs until Sunday 12 December, at The NEC, Birmingham with tickets available to buy each day on the door. The official show programme can be downloaded here.

For more Motorcycle Live News check out our Shows dedicated page Motorcycle Live News

or head to the official Motorcycle Live website Motorcycle Live

BSA Motorcycles, Industry News, Latest News, Manufacturers, Motorcycle Live, Shows

BSA Motorcycles unveil the new generation model

BSA Motorcycles is delighted to officially reveal their first new model on Saturday 4 December at Motorcycle Live, NEC Birmingham.

The new BSA Gold Star is classified as a modern classic motorcycle, and its form is instantly recognisable as a BSA. A design icon of its era redefined to reclaim its glory in the current times, the new BSA Gold Star’s design is a befitting evolution of the brand’s most successful motorcycle.

Announcing the reveal of the new motorcycle, Mr Anand Mahindra, Chairman of Mahindra Group, commented: 
“BSA reigned supreme during the golden era of British motorcycles, renowned for their spirit and impeccable workmanship. We’re incredibly honoured to be showcasing a new model that captures the DNA of such a legendary brand, which stamped an undeniable mark on the world of motorcycling. The next chapter in the brand’s history is going to be an exciting ride.”

Set to rekindle memories of the past, the new Gold Star is pure and retains the essence of its predecessor, such as the round headlamp sitting neatly below the signature twin pod instruments – keeping the same proportions intact. Another notable feature is the chromed fuel tank with pinstriping and a dominating BSA Gold Star logo, which was inspired by the coveted ‘Gold Star’ pin won by Wal Handley in 1937, when he lapped the Brooklands circuit at over 100mph on a BSA Empire Star. Add to that the engine cover that harks back to the BSAs of the past, the distinctive kink in the exhaust pipe and silencer design, rear fender with the trademark stays, and it’s clear that everything remains true to the iconic Gold Star design.

Mr Ashish Singh Joshi, Director of BSA Company Ltd., added:
“For us, the new BSA Gold Star is not just a motorcycle but an emotion and we pursued the journey of bringing BSA back with utmost passion. To stay authentic to its roots, the new Gold Star was designed and engineered in the UK. The new motorcycle incorporates BSA’s DNA and stays a Gold Star that is true to its lineage.”

BSA Motorcycles are attending Motorcycle Live, held 4-12 December 2021 at NEC Birmingham. They are exhibiting in Hall 4, Stand 4D10.

Industry News, Latest News, Manufacturers, Motorcycle Live, Shows, Triumph

Historic Discovery of 1901 Prototype Triumph

Following the recent announcement of their plans to celebrate next year’s 120th anniversary of the most iconic British motorcycle brand and the production of the millionth Hinckley Triumph produced, Triumph announce the landmark discovery of the very first Triumph prototype ever built.

The 1901 Prototype
An amazing historic find, discovered and restored by leading vintage Triumph collector Dick Shepherd, the 1901 Prototype rewrites the history books, adding a whole new chapter prior to Triumph’s official sales starting in 1902. Long rumoured to exist and referenced within advertising and reviews that appeared in 1901, this first Triumph prototype was developed from a standard Triumph bicycle, with an engine provided by Belgian manufacturer Minerva, in order to generate interest and gauge the public’s demand for a Triumph motorcycle.

Dick Shepherd said “Having been approached by a friend of a collector, who had sadly recently passed away, to evaluate an old Triumph I was incredibly excited to discover that the bike they had featured unique details that were not present on the first production Triumphs. Along with the bike, the collector had also received a letter from Triumph, dated in 1937, that outlined the bike’s unique origins and provided key details.”

“With an engine number that is consistent with references in Minerva’s engine records of a 1901 first Triumph engagement the historic significance of this motorcycle became incredibly clear.”

“As a lifelong passionate fan of the history and achievements of this incredible British brand, to have discovered this amazing survivor and restored it to the glorious condition it would have been in when it first went on display in 1901, has given me an immense amount of satisfaction.”

First unveiled at the UK’s Motorcycle Live show the 1901 prototype will feature in dedicated event at Triumph’s Factory Visitor Experience on the 22nd January, where the machine will be ridden in public for the very first time in over 100 years.

This incredible, historic motorcycle will then be on display, alongside the millionth Hinckley Triumph, in a new, specially created 120-year anniversary display, hosted within Triumph’s Factory Visitor Experience.

The Triumph Factory Visitor Experience is free to visit and is located at Triumph’s HQ in Hinckley, England and is open daily Wednesday through Sunday, from 10am – 4.30pm.

Checkout our dedicated Triumph Motorcycles News page Triumph Motorcycles News/

or head to the official Triumph Motorcycles website triumphmotorcycles.co.uk

Industry News, Latest News, Manufacturers, Motorcycle Live, Shows, Super Soco UK

Brand-new Super Soco CU mini coming soon to the UK

Brand-new Super Soco CU mini coming soon to the UK – See it first at Motorcycle Live
The latest model from the UK’s best-selling electric motorcycle brand is coming to the UK. The Super Soco CU miniwill debut at Motorcycle Live at The NEC, Birmingham from 4-12 December, and will be available to pre-order in dealerships very soon.
The launch of the CU mini will see Super Soco strengthen its position as the leading provider of lightweight and affordable electric urban transport. The nimble and efficient model is set to redefine just how simple it can be to get around the city or town in a safe, affordable and environmentally responsible way.
Far safer than an e-scooter thanks to already existing legislations and laws, the CU mini’s twist and go throttle enables effortless and stable travel through urban areas, making it ideal for the commute. The CU mini will be priced at just £1,499 inclusive of 20% discount via the UK Government’s Office for Zero Emission Vehicles Funding (OZEF) grant, making it more cost-effective in the long-term than most public transport.
A patented 600-watt motor offers dynamic throttle control, while the braking system with 130mm front and rear disc brakes allows for responsive stopping power. With a top speed of 25mph, the CU mini is AM licence-compliant and can be ridden with a valid CBT or by those who obtained a car licence prior to 2001.
The CU mini pushes the boundaries of urban mobility with its removable lithium-ion battery, which is the lightest in its class and offers true flexibility without sacrificing on range. Weighing just 7kg, it can be charged at home or work from any standard three-pin UK plug and can last up to 40km between charges.
Keyless ignition aids ease of operation and an inbuilt alarm and tracking features boast industry-leading security. Coupled with the Super Soco app, you can track the bike in real time and monitor date of discharge from my mobile device.

Super Soco will be at Motorcycle Live with its biggest-ever stand, showcasing its existing model range as well as some new and exciting machines. A selection of Super Soco bikes will also be available for show-goers to ride in the MCIA Try Ride and the Electric Feature. Expert Super Soco staff will be on hand to chat about how you can improve your lifestyle by switching to electric transport.

For more information on Motorcycle Live visit www.motorcyclelive.co.uk

Checkout our dedicated Super Soco UK News page

Or head to the official Super Soco website supersoco.co.uk/

Industry News, Latest News, Motorcycle Live, Shows

Conquer Christmas shopping at Motorcycle Live

Win Prizes & Embrace Christmas 

Motorcycle Live, in association with Bikesure Insurance, returns to The NEC, Birmingham from Saturday 4 – Sunday 12 December.

Whether you’ve been naughty or nice this past year, one thing that’s certain, is that being with family and friends should never be taken for granted. To join in with the festivities, Motorcycle Live will be running a special 12 days of Christmas countdown.

12 Days of Christmas will offer amazing prizes, including a pair of BSB, season passes, show tickets and a £200 Bikesure Insurance voucher.

The December date will see the show tip its hat to Christmas and offer visitors a great opportunity to purchase gifts, collect money can’t buy autographs for friends and family and meet up with friends to share a festive drink at the bar.

You can plan ahead by checking out who’s exhibiting, from the latest security products and performance parts, through to custom ear plugs and adventures to sunnier climates – find all that you need and drop some hints to be sure you get what you’re after this Christmas.

Finlay McAllan (Managing Director, Motorcycle Live) said: “With  many new bikes being unveiled this week at EICMA, then making their way to  Motorcycle Live, it already feels like Christmas. We always look forward to providing a destination for bikers and their families, however this year holding the show so close to Christmas will give visitors the perfect opportunity for that festive biking get together”. 

Motorcycle Live 2021 returns to The NEC, Birmingham on Saturday 4 December with doors opening at 09:00am. Discounted advanced tickets are now on-sale and available from motorcyclelive.co.uk.

For more Motorcycle Live News check out our Shows dedicated page Motorcycle Live News

or head to the official Motorcycle Live website Motorcycle Live

Industry News, Motorcycle Live, Shows

Check Out Brand New Models at Motorcycle Live

Motorcycle Live, in association with Bikesure Insurance, returns to The NEC, Birmingham from Saturday 4 – Sunday 12 December. Over 55 manufacturers have confirmed their attendance including BMW, CCM, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, Suzuki and Triumph. There are also a range of up and coming manufacturers showcasing their products and solutions to mobility with electric motorcycles, designed with the rider and their lifestyle in mind.

With the 2022 riding season just around the corner, now is the perfect opportunity to stop by each manufacturer’s stand and see what catches your eye. You’ll remain able to sit on, have pictures with, and adopt the classic poses on your favourite models – just like you always have!

What makes Motorcycle Live even more special this year is the confirmation of brand new 2022 models making their global and UK debut. There are a number of UK premieres planned throughout the nine days – forget waiting to read about them, visit them at The NEC to see, touch and experience them first hand.

Finlay McAllan (Managing Director, Motorcycle Live) said: “We are excited to have worked closely with both industry leading and brand new manufacturers to create an exciting platform for our audience to revel in. With so many brand new products being launched and unveiled this year, our visitors will be one of the first around the world to see these amazing new products in the flesh.”

Motorcycle Live 2021 returns to The NEC, Birmingham on Saturday 4 December with doors opening at 09:00am. Discounted advanced tickets are now on-sale and available from motorcyclelive.co.uk.

For more Motorcycle Live News check out our Shows dedicated page Motorcycle Live News

or head to the official Motorcycle Live website Motorcycle Live

Electric Motorcycles, Industry News, Latest News, Motorcycle Live, Shows

Join the electric revolution at Motorcycle Live

Motorcycle Live in association with Bikesure Insurance is looking forward to welcoming back visitors to The NEC, Birmingham from Saturday 4- Sunday 12 December.

Many manufacturers are eager to display their new product portfolio demonstrating the innovative technology and commitment to building electric powered motorcycles. If getting up close to new products appeals to you, then don’t miss out on a brand new feature at Motorcycle Live – the Electric Test Ride Zone.

For visitors looking to electrify their ride, with their first ever electric motorcycle purchase, or even looking for an upgrade for the 2022 riding season, the Electric Test Ride Zone is the perfect destination. An array of models will be available to test ride indoors, so visitors can get a real feel for the power and responsiveness of how an electric motorcycle rides and handles.

Why not take the opportunity to speak with product experts on their stands, who will be on hand to answer any questions you may have about the realities, possibilities and benefits of riding an electric motorcycle/scooter.

Finlay McAllan (Managing Director, Motorcycle Live) said: “It’s fantastic to see Motorcycle Live be home to a brand new feature, and this shows our commitment to ensuring we provide relevant content and entertainment for our visitors. Not only will some of the large manufacturers be showcasing their electric range and their vision of future mobility; it’s great to see start-up companies display their solution to providing affordable, electric transport for the masses”

Motorcycle Live 2021 returns to The NEC, Birmingham on Saturday 4 December with doors opening at 09:00am. Discounted advanced tickets are now on-sale and available from motorcyclelive.co.uk.

For more Motorcycle Live News check out our Shows dedicated page Motorcycle Live News

or head to the official Motorcycle Live website Motorcycle Live

British Superbike, Industry News, Latest News, Motorcycle Live, Shows

Celebrating 25 years of BSB at Motorcycle Live 2021

Motorcycle Live, in association with Bikesure Insurance, the UK’s biggest motorcycle show, is delighted to ‘welcome back’ BSB Day, following its success in previous years.

Teaming up with the Bennetts British Superbike Championship, showgoers will be offered a fantastic line-up of activities and events during the show following an exciting season.

The dedicated BSB Day will take place on Saturday 11 December – where visitors to the show will be able to experience all things ‘BSB’ – with live Q&A sessions with Bennetts BSB racing stars, 2022 news and signing sessions throughout the day.

Tarran Mackenzie, the 2021 Bennetts British Superbike champion will be attending BSB Day, and throughout the show his championship-winning McAMS Yamaha machine will also be on display, alongside the Cadbury Boost Yamaha his Father Niall won the series aboard 25 years ago.

Other Bennetts BSB stars confirmed for 11 December include Bradley Ray, Christian Iddon, Danny Buchan, Glenn Irwin, Jack Kennedy, Kyle Ryde, Lee Jackson, Luke Mossey, Peter Hickman, Rory Skinner, Ryan Vickers, as well as 2011 champion Tommy Hill.

Finlay McAllan, Managing Director of Motorcycle Live, comments:“BSB Day has proved to be a huge success in previous years, with the final Saturday being one of the most popular days to visit. The 2021 Bennetts BSB season has been exhilarating and we can’t wait to welcome the 2021 champion Tarran Mackenzie, who has always been very supportive of the show across the years attending and being part of it.”

Stuart Higgs, Bennetts British Superbike Championship Series Director, adds: “Motorcycle Live has traditionally been the final event of the year for the motorcycle industry, so we are delighted that there will once again be a day dedicated to all things Bennetts BSB. The 25th anniversary season didn’t disappoint with an incredible rollercoaster that went down to the closest finale since 2010, which poignantly ended with Tarran Mackenzie celebrating the title, we look forward to reliving that and look ahead to an exciting 2022 season during BSB Day.”

Motorcycle Live 2021 at The NEC, Birmingham opens its doors at 09:00am Saturday 4 December. Discounted advanced tickets are now on-sale and available from motorcyclelive.co.uk

For more Motorcycle Live News check out our Shows dedicated page Motorcycle Live News

or head to the official Motorcycle Live website Motorcycle Live