Dorna Sports is delighted to announce a contract extension with Michelin that will see the French marque continue as the sole, official tyre supplier to MotoGP™ until at least 2023. The five-year agreement, covering the 2019 to 2023 seasons, is announced at the Michelin® Australian Motorcycle Grand Prix at Phillip Island, Victoria, as the countdown continues to the grand finale of another stunning season of racing action.

Michelin, based in Clermont-Ferrand in France, joined MotoGP™ as sole supplier in 2016. Since then, the premier class has enjoyed two of the most spectacular seasons in the 69-year history of motorcycle Grand Prix racing – something both parties are delighted to extend for a further five years. As part of the agreement, the Michelin brand will also continue to be featured trackside at each event – and will be the title sponsor of a Grand Prix. The Michelin® Australian Motorcycle Grand Prix in 2017 makes the perfect stage from which to announce this contract as MotoGP™ prepares to take on the fabled Phillip Island Grand Prix circuit in another classic encounter.

Pascal Couasnon, Director of Michelin Motorsport: “After two seasons that have seen tyre performance and strategy make a real contribution to the show delivered by motorcycle racing’s premier series, DORNA Sports has decided to extend its collaboration with Michelin as technical partner and exclusive tyre supplier to MotoGP™ for five more years. We are naturally delighted to have earned the confidence of Carmelo Ezpeleta and his team. Michelin intends to use its continuing association with DORNA Sports to continue developing ever-safer and more competitive racing tyres, as well as innovations that will go on to benefit our road tyres. Michelin is also delighted to continue working with the teams and riders who gave us such a warm welcome back after our absence from the championship and also to be able to build on the sense of pride felt by our staff following our successful return to MotoGP.”

Carmelo Ezpeleta, CEO Dorna Sports: “I am delighted that MotoGP and Michelin will continue their collaboration for a further five years. MotoGP has only continued to grow, excite and thrill fans since Michelin came on board as sole tyre supplier in 2016, and we are proud that our partnership will once again form the foundations of a further five years of stunning racing. This is fantastic news for the Championship, teams and riders as we look to the future.”

Michelin has announced a rebate to all National Association of Blood Bikes (NABB) members when they purchase a set of Michelin tyres from participating dealers.

In recognition of the vital work NABB members provide for the community, the leading tyre manufacturer is awarding a £30 (€35 in the Republic of Ireland) rebate on Michelin Pilot Road 4, Pilot Road 4 GT, Pilot Road 4 Trail and Anakee 3 tyres fitted to a liveried motorcycle by an approved dealer.

This offer is available until the end of the year, and is a mark of Michelin’s pride in the services provided by NABB members throughout the UK and Ireland.

Since its inception as an umbrella organisation in 2008, NABB has successfully promoted and been actively involved in the growth of numerous independent Blood Bike groups across the UK and the Republic of Ireland.

With 2,700 volunteers nationwide, the service completed more than 56,000 vital runs in 2016.  These requests were to transport anything from whole blood (red cells), platelets, plasma, serum, surgical instruments to patient’s notes, X-rays, human donor milk and MRI scans. Requests range from urgent (Priority 2), through to emergency (Priority 1) life-threatening scenarios. Although these groups have saved a significant amount of money for hospitals providing their services free of charge, they are primarily acknowledged by their client hospitals as providing a professional and high-quality service.

To find out how to donate or volunteer visit www.bloodbikes.org.uk

For more information on the Michelin range visit moto.michelin.co.uk

Michelin introduces Scorcher® tyres to equip the 2018 Harley-Davidson Fat Boy®, Low Rider® and Breakout® motorcycles which were revealed in mid-August. 

For select 2018 Softail motorcycles, two new Michelin-Harley-Davidson co-branded Scorcher tyres are available as original equipment. The MICHELIN Scorcher® 31 features traditional cruiser styling cues while the MICHELIN Scorcher® 11 provides a sportier look. The compounds selected for the treads of the new MICHELIN Scorcher® 11 and the new MICHELIN Scorcher® 31 deliver superior grip in cold, wet and damp conditions, as well as longer service life. The Scorcher® “11” and Scorcher® “31” are factory-installed on many models, and can be installed as a replacement tyre on other specified models.

Michelin worked with Harley-Davidson® for two years to develop these new tyres. Using advanced modeling, engineers from both companies were able to work virtually across global research centers to co-design the tyres and fine-tune them to exact specifications. The focused efforts, rigorous quality standards and collaboration resulted in tyres that are perfectly matched to deliver the performance needs of the motorcycles.

The exclusive look and performance of these new Harley-Davidson® motorcycles has led to the availability of exclusive sizes. For example, in a landmark first in the cruiser motorcycle market, the new Fat Boy® combines a 160/60R18 front MICHELIN Scorcher® 11 with a 240/40R18 rear for a bold, distinctive stance, plus exceptional riding pleasure and a great feel.

Meanwhile, in addition to providing riders with a lightweight feel, the lighter weight and enhanced high-speed stability made possible by the use of Aramid fibre* – another feature of Michelin’s hypersport tyres – helps to maintain the tyres’ profile and ensure consistent performance at high speeds

Front (130/60B21) and rear (240/40R18) MICHELIN Scorcher® 11s are the original equipment on Breakout® models, while the Low Rider® models are originally equipped with MICHELIN Scorcher® 31s front (110/90B19) and rear (180/70B16).

These new MICHELIN Scorcher® tyres will be available across Harley-Davidson’s extensive network, as well as from specialist dealers.

(*) Except 110/90B19

Available sizes

About Michelin

Michelin, the leading tyre company, is dedicated to enhancing its clients’ mobility, sustainably; designing and distributing the most suitable tyres, services and solutions for its clients’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve the mobility industry. Headquartered in Clermont-Ferrand, France, Michelin is present in 171 countries, has 111,700 employees and operates 68 production facilities in 17 countries which together produced 187 million tyres in 2016. (www.michelin.com).

Following the success of Michelin track days with Terry Rymer Racing in 2016, the team are back and offering you the chance to ride 5 legendary UK circuits at an unbeatable price of just £49 when you purchase a set of Michelin Power Cup Evo, Michelin Power Slick Evo, Michelin Power Rain or the NEW Power RS in 2017 from participating dealers.

Riders are invited to attend a track day hosted by racing hero and twice World Endurance Champion, Terry Rymer. Special guests are also due to attend with the likes of Steve Parrish, Chris Walker and Gary Mason on track at last year’s events. The day will include 120 minutes of track time along with tyre technical workshops and track day tuition from Terry himself. Refreshments are included and riders will also take home a photo and limited edition t-shirt and mug.

Michelin Power Days 2017 will begin on 26^th June heading back to the ever popular Brands Hatch GP circuit and on to the historic Cadwell Park on the 17^th July followed by demanding Oulton Park on 26^th July and back by popular demand Knockhill Circuit in Scotland on 18^th August. New for this year, Michelin Power Days will also visit Bishopscourt Circuit in Northern Ireland on 22^nd August.

Following the success of Michelin’s return to MotoGP, the French tyre-giant’s sports tyre expertise has been proven at the top level, resulting in the launch of the new Power RS hypersport tyre. Developed using the new ACT+ technology in casing design, coupled with new race bred compounds derived directly from Moto GP, this tyre optimises steering force and feedback. Whether on the road, or on the occasional track day, the Power RS is extremely agile, with exceptional directional stability and impeccable handling in cornering. In recent BMW Motorad tests, the Power RS set the benchmark against all its nearest rivals.

Places are subject to availability and are certain to sell out quickly. To find your nearest participating Michelin Power Days dealer and book your place visit www.powerdays.co.uk

Market’s New Benchmark: The Michelin Power RS

To mark this important launch, the MICHELIN Power RS sport road tyre will be unveiled at the MICHELIN® Australian Motorcycle Grand Prix. This new range delivers exceptional performance and will be available from 1 January 2017.

When it comes to dry-weather grip, agility, stability and peerless handling performance, the MICHELIN Power RS stands out as the sport motorcycle road tyre market’s new benchmark* and accordingly targets the most discerning riders.

The tyre’s high level of performance in all these areas is due to the combination of Michelin’s longstanding expertise, its experience of top-flight racing and the diverse nature of its innovations.

The combination of new rubber compounds, some of which are derived from racing, and a new casing design has resulted in incomparable grip on dry roads and a unique experience for the rider.

The innovative rear tyre features a patented construction which benefits from MICHELIN ACT+ technology for impeccable straight-line and cornering stability.

The tyre will be available in 13 different sizes (four front and nine rear) covering a broad spectrum of motorcycles, from 300cc bikes to large capacity Supersport machines.

In August this year a team of volunteers from Imperial College’s Racing Green Project will ride their ZEPHiR motorcycle from Land’s End to John O’ Groats aiming to set a world record for the fastest and first electric motorcycle to travel the famous route. Shod with Michelin tyres, the ZEPHiR will incorporate the world’s first water-cooled 3D printed motorcycle motor and superstructure (coated in carbon fibre) supporting the innovative textile fairing and seat.

The ZEPHiR project was set up by a team of volunteers from Imperial College’s Racing Green programme (well known for racing at the TT) and is a new start for the team, one where data collection and raising public awareness are combined with a once in a lifetime adventure.

The team are clear in their objectives, which include building a high range, road legal electric motorcycle; developing a 3D printed motor in partnership with Frazer-Nash and Renishaw; collaborating with textile postgraduates of the Royal College of Art to create a novel fairing system; raising awareness of the Imperial Racing Green programme with ZEPHiR demonstrations at public events; and finally attempting to set a world record riding from Land’s End to John O’ Groats.

Michelin Marketing Manager for the UK and Ireland, James Dimmock, said: “We’re excited to support this ground-breaking project. It’s been rewarding to work with the team in the planning stages, as we’ve been able to help with their tyre selection and advise them about the importance of tyres in terms of reducing rolling resistance and extending battery life, while ensuring good performance at speed. At Michelin, we pride ourselves on the quality and technical excellence of our tyres, and we’re delighted that this has been recognised by the Racing Green Team’s decision to choose Michelin for their pioneering ZEPHiR project.

Nathaniel Petre from Imperial’s Racing Green Team said: “2016 is going to be an exciting year for us. The world record attempt in August will be the culmination of many months of hard work. To have confidence in our tyres and the support and technical advice from the experts at Michelin means the ZEPHiR project is certainly more likely to succeed in the objectives. We couldn’t be happier to count such a world-famous marque of excellence among our supporters.”
For the latest news and updates on the ZEPHiR project find them on Facebook at https://www.facebook.com/IRGZEPHiR/

To see Michelin’s full range of motorcycle tyres visit moto.michelin.co.uk

To mark its return to motorcycle racing’s premier series, Michelin has chosen the 2016 Grand Prix de France to take the wraps off the new MICHELIN Pilot Power 3 MotoGP^TM Ltd Edition which will go on sale in Europe on 1 June.

In a world first, this exclusive tyre will feature specific sidewall branding that combines the MICHELIN Pilot Power 3 and official MotoGP logos. Production is being limited to 5,000 pairs.

The new MICHELIN Pilot Power 3 MotoGP^TM Ltd Edition is available in 120/70 ZR 17 (58W) front and 180/55 ZR 17 (73W) rear sizes to fit a large selection of sports bikes.

Michelin’s MotoGP involvement provides it with an extreme laboratory to develop technological solutions that will later feed into the road tyres it makes for all motorcyclists.

Michelin has launched a new offer across a number of road tyres in their extensive motorcycle range. Customers can claim up to £35 back when they fit a set of new tyres (£15 for a single tyre) either by bank transfer or in the form or a fuel card.

Purchase any of the following tyres from an official dealer before 31 July 2015 to qualify: MICHELIN Power Supersport Evo, MICHELIN Pilot Power 3, MICHELIN Pilot Power 2CT, MICHELIN Pilot Road 4, MICHELIN Pilot Road 3, MICHELIN Anakee III and MICHELIN Commander II.

The award-winning MICHELIN Pilot Road 4, along with the Pilot Road 3, are both included in this fantastic offer and have won acclaim for their excellent performance across a range of road conditions.

While the likes of the MICHELIN Anakee III have been helping motorcycle adventurers tackle their journeys around the globe with confidence, thanks to a more rigid tyre casing and innovative tread.

The new MICHELIN Power Supersport Evo offers riders the chance to experience high-quality performance on the road and the track with outstanding grip in dry and wet conditions. And with a fantastic offer of £35 back with a new set fitted, riders have even more reason to fit Michelin!

Offer ends 31 July 2015, visit your nearest Michelin dealer for terms and conditions or visit moto.michelin.co.uk to see the full Michelin motorcycle tyre range.

Designed for intensive urban use and to be subjected to the most demanding of impacts and stresses, the MICHELIN CITY Pro tyre offers three significant advances in comparison with its predecessor and rivals, namely unprecedented robustness to substantially reduce punctures, enhanced safety and longer life. It is intended for small motorcycles of up to 150cc and big-wheeled scooters.

Whether it is used by a city-dweller commuting to and from work, a motorcycle taxi rider or a delivery rider dealing with big-city traffic jams, the MICHELIN CITY Pro is perfectly adapted to the needs of its users. Its overall package is the product of a convergence of innovations and optimisation work:

• MICHELIN’s technologies yield a more robust tyre that is 20 per cent more puncture-resistant than rival products.
• Its specifically developed compound ensures a 10 percent longer lifespan than that of its competitors.
• Finally, its new tread pattern delivers enhanced grip on dry, wet and slippery surfaces.

The salient features of the new MICHELIN CITY Pro tyre can be summed up as greater strength and safety over a longer distance, an achievement which embodies the MICHELIN Total Performance plan to push out the envelope in all the areas that affect tyre performance simultaneously and uncomprisingly.

The MICHELIN CITY Pro tyre is the second new addition to Michelin’s motorcycle range in 2014 after the MICHELIN Pilot Road 4, and is available in 21 sizes for wheels of between 14 and 18 inches and speed ratings ranging from ‘P’ (up to 150kph) to ‘S’ (up to 180kph).

MISSION

Users’ demands

When a means of transport serves also as a work tool, it naturally needs to be strong and reliable whatever the circumstances, and tyres obviously play an essential role when it comes to maximising mobility. Michelin made this parameter a key priority throughout the development of the new MICHELIN CITY Pro tyre.

Its designers paid careful attention to ensuring they understood the needs of its users who daily ride to and from work on difficult roads and need a blend of strength and durability, with the accent still very much on safety.

This was no mean challenge when you reflect that this tyre must be capable of meeting user needs in all kinds of weather. Taking into account this variety of challenges, Michelin had to deploy all its expertise to create the MICHELIN CITY Pro tyre, a solution featuring a raft of cutting-edge technologies.

Users

The MICHELIN CITY Pro tyre was designed to meet the needs of frequent riders (up to six or seven days per week and covering between 150 and 200 kilometres per day) who may be travelling alone, with a passenger or with a load and in demanding traffic situations (traffic jams, frequent stopping-and-starting, wet and slippery roads or uneven surfaces) and who expect safety, long tyre life and no time lost due to punctures.

The launch of this new tyre, which meets the needs of customers in Southeast Asia, is ideally suited to the working environments of its different markets. Indeed, it provides an effective solution to the sort of damage that can be caused by sharp objects such as nails and glass debris, as well as by deteriorating asphalt, potholes, and unexpected changes in grip, including drain covers, painted road markings and gravel.

The MICHELIN City Pro tyre is THE tyre solution for greater safety, enhanced robustness and consistently dependable performance for motorcyclists.

EXPLAINED

The technologies employed to ensure greater puncture-resistance whilst at the same time offering safety and long tyre life

Unprecedented robustness

MICHELIN Overlap Technology (MOT) incorporates built-in protection in the form of three reinforced plies underneath the tread which is itself characterised by the thickness of the rubber used. This technology yields unprecedented results, since the MICHELIN CITY Pro tyre improves puncture-resistance by 20 percent compared to its best-performing rival*. This result was confirmed by an in-house test conducted by Michelin during a 444,000km-long run in real-world conditions with 48 motorcycles: only one puncture for every 100,000km covered**.

Machine used for the standard perforation energy test. This test provides proof that it is necessary to expend 20 percent more energy to puncture a MICHELIN City Pro tyre than is required to puncture its best-performing competitor

* Braking Energy tests carried out by TÜV Rheinland Malaysia Sdn. Bhd. between March 3 and March 9, 2014, comparing the MICHELIN City Pro (80/90-17 50S) with the IRC Eagle Grip NR73 (80/90-17 44S) and DUNLOP TT900 and D104J (80/90-17 44P). Individual results may vary depending upon motorcycle type and operating conditions.

** In-house tests carried out by Michelin in normal conditions of use in Bangkok between November 14, 2013, and March 26, 2014, with 48 motorcycles. Individual results may vary depending upon the motorcycle and operating conditions.

Improved air-tightness thanks to the tyre’s internal rubber which protects the inner tube and helps to minimise the risk of loss of air pressure as a result of abrasion.

Longer tyre life

The new compound especially developed for the MICHELIN City Pro tyre marks an improvement over that of the former MICHELIN M35. Tyre life is 10 percent longer compared with the MICHELIN CITY Pro tyre’s best-performing rival*. Once again, this was confirmed by the results of an in-house test carried out by Michelin in Bangkok between November 14, 2013, and March 26, 2014. Over the 440,000km covered by 48 motorcycles, the average durability of the front tyre was 30,000km, and that of the rear tyre 20,000km.

*Comparison tests carried out by Dekra in June, 2013 with the MICHELIN CITY Pro tyre vs. IRC Maxing NR58, Dunlop D104 and MICHELIN M35. Rear tyres: 70/90-17 (MICHELIN CITY Pro tyre / Dunlop D104) and 2.50-17 (IRC Maxing NR58 / MICHELIN M35 tyre).

Enhanced safety

The MICHELIN CITY Pro tyre features an optimised contact patch for even more efficient performance. Its innovative tread pattern ensures even better grip compared to its predecessor, the MICHELIN M35 tyre.

Thanks to its central groove, barley ear pattern and a sea-to-land that which varies according to the motorcycle’s angle of lean (from 30 percent for the central part of the tread to up to 35 percent on the shoulders), the MICHELIN CITY Pro tyre is capable of expelling water more effectively than before. Its tread pattern thereby provides improved grip on dry, wet and slippery roads.

During in-house tests carried out by Michelin, this translated, on a wet surface, to a higher angle of lean* and a 1.3-second faster lap time** for the MICHELIN CITY Pro tyre in comparison with its best-performing competitor

*In-house test carried out in March 2014, comparing the MICHELIN City Pro to the IRC MAXING NR58, DUNLOP TT100 and DUNLOP D104. Sizes: 70/90-17 and 80/90-17 (MICHELIN City Pro and DUNLOP D104), and 2.25-17 and 2.50-17 (IRC MAXING NR58 and DUNLOP TT100).

The results may vary according to the motorbike and running conditions.

**In-house test carried out in March 2013, comparing the MICHELIN City Pro tyre to the IRC MAXING NR58, DUNLOP D104 and MICHELIN M35. Sizes: 60/90-17 and 70/90-17 (MICHELIN City Pro), 60/100-17 and 70/90-17 (Dunlop D104) and 2.25-17 & 2.50-17 (IRC MAXING NR58 / MICHELIN M35).

The results may vary according to the motorbike and running conditions.

MICHELIN CITY Pro: A comprehensive range

From its first year on sale, the MICHELIN CITY Pro tyre will be available in 21 sizes for wheels of between 14 and 18 inches, and with speed ratings ranging from ‘P’ (up to 150kph) to ‘S’ (up to 180kph).

This carefully-targeted range is intended for small-engined two-wheeled vehicles of up to 150cc. It is suitable for a wide spectrum of models, from the Honda Vision 110 to the Yamaha Spark Nano, Piaggio Liberty 50cc, Sym Symphony 125, Honda SH 125i, Yamaha Xenter 125, Honda CG 150 Fan 1 Titan and Honda Wave/Dream.

This catalogue of sizes means that, in the very first year, the MICHELIN CITY Pro tyre will be able to cover 75 per cent of motorbikes on the road in its target countries.

Michelin Total Performance

The new MICHELIN CITY Pro tyre is characterised by enhanced robustness in addition to improved safety in all conditions… and for longer.

More than simply increasing its all-round performance, the objective was to make gains in different areas of performance that are commonly believed to be irreconcilable, namely resistance to punctures, grip on dry, wet or slippery surfaces and durability.

In order to blend all of these qualities in the same tyre, it was necessary to call upon pioneering technologies, extensive testing capacity and advanced production techniques.

The MICHELIN CITY Pro tyre is the concrete embodiment of the MICHELIN Total Performance strategy, which consistently and collectively improves all performance aspects of the tyres, however distinct each one’s function may be.

This challenge was made possible by Michelin’s in-depth knowledge and expertise allied to an investment of more than €640 million for Research & Development purposes.

By way of illustration, purely for tyres intended for two-wheeled vehicles, Michelin’s developers produce 450 prototypes and dedicate 12,000 hours to calculation work every year.

DEFINING

MICHELIN CITY Pro in 10 key figures

1                      MICHELIN City Pro, the most puncture-resistant tyre in its class

1                      The number of punctures per 100,000km*

3                      The number of protective crown plies

10                    Additional durability (expressed as a percentage) compared with rival tyres

20                    Additional resistance to punctures (expressed as a percentage) compared with rival tyres

21                    The number of sizes available

48                    The number of motorcycle taxis used during the test in Bangkok

20,000             The average number of kilometres covered by the rear tyre

30,000             The average number of kilometres covered by the front tyre

440,000           The number of kilometres covered by participants in the course of the test conducted by Michelin in Bangkok

Michelin and REALRIDER® have teamed up to offer motorcyclists greater safety benefits this biking season.

Buy a pair of Michelin Pilot Road tyres this May and claim a 12 month REALsafe® subscription from REALRIDER®.REALRIDER’s life-saving, route-recording, benefit-filled smartphone app, lets you track your rides, record your points of interest and keeps you safe when you ride alone. Using smartphone technology, this ground-breaking app connects an injured rider directly to the NHS Ambulance Control Room if a crash is detected.

Powered by REALsafe®, the app sends a rider’s GPS location, mobile number and vital medical information to the control team who attempt to make contact with the rider wherever they are in the UK.

John Rowland, control systems manager for the North East Ambulance Service which piloted the scheme, has never doubted the value of REALRIDER® and describes it as “a brilliant application with the potential to save bikers’ lives by helping get medical attention to accidents much faster”.

The REALRIDER® app is free with REALroutes® and REALbenefits and available for both iPhone and Android users. The premium version with REALsafe® costs £25 per year, however Michelin Pilot Road* customers will receive the premium version for free when purchasing a pair of new tyres this month.

The acclaimed Michelin Pilot Road range offers bikers excellent performance for a wide range of Sport Tourers. Tackling a variety of different road surfaces in changeable weather is no problem for these reliable tyres as they combine outstanding ride performance with excellent ride safety – testament to Michelin’s Total Performance ethos.

The latest in the range, the Michelin Pilot Road 4 offers outstanding wet-riding capabilities and optimum performance in temperatures ranging from -5 to +45 degrees.

Demonstrating Michelin’s commitment to rider safety, this collaboration with REALRIDER® will offer Michelin Pilot Road customers increased peace of mind and riding pleasure.

James Dimmock, Motorcycle Marketing Manager for Michelin in the UK and Republic of Ireland, said: “Offering our customers a 12 month subscription to REALsafe, powered by REALRIDER, is more than a simple promotion. At Michelin we strive to ensure bikers enjoy riding their motorcycle. The peace of mind that comes from knowing your tyres will help keep you safe can only add to riding pleasure along with the comfort of having the REALsafe app riding with you.”

REALRIDER® Director Andrew Richardson said: “Collaboration with Michelin gives us an opportunity to protect a significant number of riders with REALsafe. Not only will it increase the safety of Michelin’s customers, it will allow them to track and share their routes, find biker café’s and meeting points nearby and connect with other riders on the free website.”

This offer is valid from May 1 to May 31, 2014, on any purchase of a pair of Michelin Pilot Road 2, Pilot Road 3 or Pilot Road 4 motorcycle tyres from an authorised Michelin dealer. Contact your nearest Michelin dealer for more information and terms and conditions.

Find out more about motorcycling with Michelin at moto.michelin.co.uk or for more information about REALRIDER® visit www.realrider.com.

Michelin, the leading tyre company, is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tyres for every type of vehicle, including aeroplanes, cars, bicycles/motorcycles, earthmovers, farm equipment and trucks. It also offers electronic mobility support services on ViaMichelin.com and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in more than 170 countries, has 111,200 employees and operates 67 production plants in 17 different countries. The Group has a Technology Centre in charge of research and development with operations in Europe, North America and Asia. (www.michelin.com)

Michelin is encouraging bikers to ‘Keep on Riding’ by offering a £25 gift card when they buy two Michelin tyres, and a £10 card when they buy one.

The gift cards can be redeemed against a whole host of items, including fuel, from thousands of outlets across the UK.

After buying their new tyres, customers simply register online at KeepOnRiding.michelin.com, click on “Take Advantage of the Offer” and follow the instructions.

The Keep on Riding website also allows visitors to star in their own animated film, which will see them go head to head with friends in a fantastic biker adventure game.

Users control the on-screen rider as he races away from the evil tarmac monster, using various bikes for the different terrains.

Gaining points for every road obstacle avoided and for particular riding skills, this addictive game allows users to share their highest score online and is sure to be a lunch-break favourite when there isn’t time to get out on the road for real!

The ‘Keep on Riding’ offer applies to any purchases from an authorised Michelin dealer, made between March 3 and April 30, from the Pilot Road 4, Pilot Power 3, Anakee III, Commander II and Power SuperSport ranges.

James Dimmock, Motorcycle Marketing Manager for Michelin in the UK and Republic of Ireland, said: “Many motorcyclists know only too well that Michelin tyres deliver in terms of performance, longevity and safety – now they can get gift vouchers as well.

“The game is great fun so we’re confident our customers will enjoy it.”

For more information and terms and conditions, visit KeepOnRiding.michelin.com.

In 2014 Michelin will bring to market an all-new range of motorcycle tyres, available in three versions: the Michelin Pilot Road 4, Michelin Pilot Road 4 GT and Michelin Pilot Road 4 Trail.

Intended for road use only, these tyres cover most categories of road motorcycles of more than 600cc.They were designed to deliver maximum safety in the most common conditions of use, especially on wet roads and in particular when braking.

Michelin will also be the tyre supplier for the new BMW R 1200 RT with the GT version of its new tyre. The fact that BMW has selected the Pilot Road 4 for this bike – the bestselling bike in its category – reflects the level of performance it provides.

In short, the Michelin Pilot Road 4 delivers enhanced safety in all situations and extended tyre life. They are a tangible illustration of Michelin’s Total Performance strategy of constantly and simultaneously improving tyre performance characteristics across the board.

With the Michelin Pilot Road 4 tyres, the aim is to enable as many motorcyclists as possible to experience safe riding in nearly all conditions.

Size availability:

Michelin Pilot Road 4 Standard
120/60 ZR 17
120/70 ZR 17
150/70 ZR 17
160/60 ZR 17
180/55 ZR 17
190/50 ZR 17
190/55 ZR 17

Michelin Pilot Road 4 GT
120/70 ZR 17
120/70 ZR 18
170/60 ZR 17
180/55 ZR 17
190/50 ZR 17
190/55 ZR 17

Michelin Pilot Road 4 Trail
110/80 R 19
120/70 R 19
150/70 R 17
170/60 R 17