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Inaugural BMW Bespoke Build Winner Crowned

admin February 9, 2018 Industry News Comments Off on Inaugural BMW Bespoke Build Winner Crowned


Inaugural BMW Bespoke Build Winner Crowned 1With over 10,000 votes cast across social media, the winner of the first ever BMW Bespoke Build has been announced: Chester Motorrad taking the honours with over 2,500 votes.

Eight custom BMW R nineT Racers were produced by eight Motorrad Retailers for the first-ever BMW Bespoke Build contest. Road legality was the only limitation imposed on the Retailers, their imaginations free to run wild and eight unique Racers were the result. With over 10,000 votes across social media, the contest was incredibly well received by the public.

With each of their Racers achieving over 2,000 votes, Chester Motorrad and Wollaston Motors Ltd were locked in a close battle for the win. Both Chester and Wollaston’s entries are visually very different, highlighting just how versatile a machine the retro R nineT Racer is in a customiser’s hands. From retro-inspired paint schemes to hand-crafted custom machines, the BMW Bespoke Build ran the gambit of designs and style options.

Chester Motorrad set out to do something they knew would be radically different to the competition, aiming to make their version of the R nineT Racer as aggressive as possible. Alongside the distinct rear section of the bike, a highlight is the fully hand built exhaust system – created in-house by one of the team’s technicians.

Under 400 votes split Chester Motorrad and Wollaston Motors Ltd when voting for the BMW Bespoke Build closed on 7 February 2018. With the voting so close, the decision has been made to display both bikes on the BMW Motorrad stand at the MCN London Show from 16 -18 February 2018.

Paul Hodgson, Sales Manager, Chester Motorrad: “We are so pleased to have taken home first place in the first BMW Bespoke Build. We have to thank everyone in the public for voting for us, it was very close at the top in terms of votes throughout. Our team did such a fantastic job, there was an incredible amount of work for our technicians to fabricate all the custom parts themselves and resolving a couple of issues we made for ourselves because of the rather radical design. I am very pleased with how the bike turned out, it’s exactly as we had imagined – a very different, aggressive bike which sounds incredible.”

The podium was completed by Chandlers Bikes, who received the third highest number of votes. All entrants of the inaugural BMW Bespoke Build can be seen here.

For more information on BMW Motorrad products, or to find your local BMW Motorrad Retailer, visit www.bmw-motorrad.co.uk or call 0800 777 155.

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