KTM partners with former British enduro champion Alex Snow to launch new UK-based offroad experience.
KTM UK is excited to announce a new partnership with former British Enduro Champion Alex Snow to launch the Alex Snow Off-Road KTM Enduro and Adventure Experience – a destination for riders of all abilities seeking off-road experiences across the UK.
Launching on 1st January 2026, the experience will feature a variety of guided tours, skills training and rider development programmes, and test ride opportunities aboard KTM’s Enduro and Travel motorcycles – including the standout low-capacity KTM 390 ADVENTURE R and 390 ENDURO R, and the flagship KTM 890 ADVENTURE R. Riders of all abilities can explore breathtaking off-road terrain across sites in Devon, Somerset and Wales, supported by expert coaching from Alex and his team.
The new initiative will be part of RIDE KTM, a global network of official KTM Experience partners and will be the only UK destination where customers can test ride the full KTM Enduro lineup and select models from its Travel range off-road.
Whether customers are looking to sharpen their off-road skills – either in a group or one-to-one environment, join a group tour, or simply experience KTM’s latest machines off-road, the Alex Snow Off-Road KTM Enduro and Adventure Experience delivers a unique and immersive way to experience orange. Customers can register their interest now via the official website, with bookings for 2026 opening soon.
Alex Snow is a former British Enduro Champion and seasoned EnduroGP competitor, known for his versatility across motocross and enduro. After retiring from professional racing in 2021, he returned to claim the 2022 British Enduro Championship. Known for his technical skill and approachable coaching style, Alex has competed at world championship level and remains a respected figure in the off-road riding community.
Matt Walker – Managing Director of KTM UK: “We’re thrilled to launch this next-level off-road experience with Alex Snow. As a former British Enduro Champion, Alex perfectly embodies KTM’s READY TO RACE spirit and brings unmatched expertise to delivering premium customer experiences and training. Here’s to a bold, orange future with Alex and the team!”
Alex Snow – Owner of Alex Snow Off-Road KTM Enduro and Adventure Experience: “I’m incredibly excited to partner with KTM – a brand that embodies everything I love about riding: performance, passion, and adventure. Integrating adventure bikes into my enduro school has long been a goal, and I can’t wait to welcome riders to explore some of the UK’s best terrain with us, on the perfect motorcycles for the job.”
Alex and his team will also be appearing on the KTM stand at Motorcycle Live 2025, where they will present the new experience and be available to answer questions and take enquiries in person.
The full list of models available to ride at the Alex Snow Off-Road KTM Enduro and Adventure Experience can be found below.
- KTM 390 ADVENTURE R
- KTM 390 ENDURO R
- KTM 690 ENDURO R
- KTM 790 ADVENTURE
- KTM 890 ADVENTURE R
- KTM 125 XC-W
- KTM 250 XC-W
- KTM 250 EXC-F
- KTM 300 EXC
- KTM 350 EXC-F
- KTM 450 EXC-F
- KTM 500 EXC-F
For more information on the Alex Snow Off-Road KTM Enduro and Adventure Experience, head to alexsnowoffroad.com
For more information on the KTM Travel and Enduro range, click HERE.
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