A record year for Ducati UK and its dealers in 2014
Ducati Motor Holdings recently announced record sales for 2014 with Ducati UK and its dealer network contributing significantly to this overall result.
For Ducati UK it was a record breaking year in many ways. The UK subsidiary achieved 2742 registrations – a 17% increase on the previous year with a small increase in market share. This result was accomplished with consistently high sales throughout the year registering ten year highs in every quarter with March being Ducati UK’s biggest single sales month on record.
These results could not have been achieved without a strong dealer network that provided the highest number of net dealer registrations. Amongst the 32 strong dealer network there was also the highest ever proportion achieving more than 100 units.
These exceptional results by Ducati UK and its dealer network were achieved with an incredible model line-up that included the award winning 899 Panigale. The 899 was the best-selling model in the range and narrowly missed out on being the best-selling supersports bike over 500cc in 2014. UK sales were also buoyed by the introduction of new models such as the Diavel, Monster 821 and Monster 1200 whilst maintaining healthy sales of the Multistrada and the bigger capacity 1199 Panigale.
2014 also saw a significant increase in the number of Ducati models sold on finance as Ducati UK continued to offer affordability through the Ducati TriOptions scheme. Thanks to the brand’s high residual values, Ducati was able to offer low monthly payments across the range and this continues into 2015 with the Scrambler available at £95 per month and the top-selling 899 Panigale at £149 per month.
Tim Maccabee was delighted with the UK performance in 2014 and commented:
“The Motorcycle Market has been tough over the last few years but at Ducati UK we’ve been steadily improving our market position. I think customers appreciate the advances we’ve made, not only in product technology and desirability but also in the associated services such as finance packages and extended service intervals. Our dealer network are also going from strength to strength and join us in looking forward to an even stronger 2015 with the introduction of the new Ducati Scrambler and all new Multistrada and 1299 Panigale which are packed with state-of-the-art technology and features.”
