Ruroc, the global leader in motorsports protection, today unveils the EOX 2.0 Pulse Gold.
This release blends premium safety with an artisanal exploration of texture and tone, using meticulous, hand-applied finishing, reinforcing Ruroc’s commitment to pushing the boundaries of helmet designs.
The development of the EOX 2.0 Pulse Gold is one of Ruroc’s most technically demanding colourway projects to date, centred on the challenge of hand-applied gold foil leafing. Laying genuine metallic foil across the complex, multi-dimensional curves of the EOX 2.0 shell is an extremely difficult feat; unlike flat surfaces, the helmet’s aerodynamic geometry requires a meticulous, manual process to ensure the gold follows the contours of the shell without tearing or wrinkling.
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The design’s complexity is further heightened by the inclusion of raw carbon windows. Because large sections of the underlying shell remain visible, Ruroc’s designers must ensure the Quad-Matrix carbon weave is of the highest aesthetic quality, with zero room for structural or visual imperfections. Because each is finished by hand, every helmet carries its own unique character and a deep, liquid-metal brilliance that leaves traditional paint in the rearview.
“Influenced by the increasing popularity of bespoke jewellery and a love for artisanal items, we wanted to push the concept of a ‘production’ helmet into a world of handcraft” said Laurence Jones, Head of Marketing at Ruroc.
Engineered for total stability and long-range comfort, the EOX 2.0 Pulse Gold features elite safety via RHEON® impact protection and integrated Twiceme® Smart Medical ID, paired with a premium, climate-regulating Merino wool liner and optimised internal architecture for refined acoustics. Connectivity is seamless with compatibility for both Shockwave Bluetooth for calls and music, or Shockwave powered by Cardo for full app integration and advanced group communications—available exclusively at www.ruroc.com for £499 / $625 / €625.
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About Ruroc
Founded in 2007, Ruroc pushes the boundaries of design and performance, offering unique products designed to take rider experience to the next level. What began as a team of three passionate about revolutionising the world of snow-sports protection in Gloucester, has become one of the fastest growing brands in the UK, developing cutting-edge motorcycle helmets, such as the AT4.0 and EOX2.0. Ruroc now ships helmets to over 100 different countries, employs over 160 members of staff, and has gained a cult following amongst motorsport and snow sports enthusiasts with a network of over four million followers. Ruroc’s mission is to construct the most protective gear for the most extreme environments. Your mission is to go there.
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