Tag Archives: Bikesure Insurance

Industry News, Latest News, Motorcycle Live, Shows and Events

Motorcycle Live in association with Bikesure Insurance postponed until 2021

Show organisers for Motorcycle Live regretfully announced today that following an extensive and detailed consultation period, it has been agreed to postpone this year’s show until 2021 with concern for public safety and the wellbeing of industry colleagues being central to the decision.

The following open letter has been issued from Managing Director of Motorcycle Live, Finlay McAllan:

“Motorcycle Live is all about audience interaction, meeting with friends, climbing onto all the latest machines and trying on the all latest gear. Many of us use it as an annual pilgrimage to meet with friends and family and enjoy a great day out together. And it’s not just the public who join us each day – we, alongside our industry colleagues – look forward to the event every year too. Therefore, as you can imagine, the decision to postpone this year’s show has not been taken lightly. Our concern for the safety of our visitors, exhibitors and industry colleagues is at the heart of this decision.

“As with any hard decision, we looked at it with a number of different perspectives and factored in various scenarios and restrictions that could be imposed. Running an event like Motorcycle Live under the COVID-19 related restrictions – such as adhering to social distancing requirements, restricting attendance numbers and dictating the direction of people around the hall – all ultimately would have impacted negatively on the experience of those attending and therefore the very essence of the show.

“The whole of the Motorcycle Live team is extremely disappointed – as we’re sure that you are too – but rest assured we will continue working behind the scenes to deliver you a fantastic show in 2021. In the meantime, stay safe and look after each other.”  

MCIA looks forward to welcoming exhibitors and visitors to Motorcycle Live 2021 between 20th – 28th November.​  

For further information, please visit www.motorcyclelive.co.uk or email enquiries@motorcyclelive.co.uk.  

Motorcycle Live, Shows and Events

Motorcycle Live announces exciting partnership for 2019

The UK’s biggest bike show, Motorcycle Live, is proud to be partnering with specialist UK Motorcycle broker, Bikesure Insurance.  The UK’s premium show, to be known as ‘Motorcycle Live – in association with Bikesure Insurance’ will see the two brands working together to continue to deliver the UK’s number one motorcycle show.

Bikesure, who has been a regular supporter of the show for many years, shares the same vision as the show meaning the two will work together to deliver the best experience possible to all biking enthusiasts and offer an unrivalled platform from which the industry can be showcased.

Bikesure’s ‘Freethinking’ approach is apparent with its support of the show – to think differently, creatively, and deliver above all else a great day out for show visitors.  The partnership will enable the show to continue to deliver free of charge riding opportunities, live entertainment and breathtaking features for visitors – as well as giving each brand the chance to reach new audiences.

Finlay McAllan, Managing Director of Motorcycle Live, says: “We are extremely happy to announce our partnership with Bikesure and excited to see our relationship develop. The team at Bikesure are genuine bike enthusiasts and they share our goal to make the show the best it can be and to reach as many riders – or would be riders – as possible. It’s great to work with people who share your passion”.

Grant Varnham, Business Development Manager at Bikesure adds: “I’ve attended the show for ten years, the most recent of which was as an exhibitor with Bikesure Insurance. The Motorcycle Live team are clearly passionate about the show and justifiably proud of the product they have and how it serves not only the motorcycling public, but the industry too. With so many exciting plans and new ideas for 2019 and beyond, it’s a very exciting time for Bikesure Insurance to not only be a part of, but to look to contribute towards Motorcycle Live’s stature as the UK’s biggest motorcycle show.”

Motorcycle Live 2019 take place between 16-24 November at The NEC, Birmingham. Be sure to get the date in your diary and keep an eye out for tickets going on sale.

Visit www.motorcyclelive.co.uk for more information.