Tag Archives: Bluroc

Bullit Motorcycles, Industry News, Latest News, Manufacturers

Bullit Motorcycles Rebrands To Become Bluroc Motorcycles

Having first launched in the UK in 2015 with the now-iconic Hero 125, Bullit Motorcycles has steadily grown, increasing its stable with an array of unique learner-friendly machines. Now, the popular manufacturer is rebranding to Bluroc Motorcycles, marking the future ambition of the global brand and reinforcing links to its recent history.

From October 1st, ‘Bullit Motorcycles’ has become ‘Bluroc Motorcycles’. A name change that helps to reflect the growing ambition of the brand alongside reinforcing its link to its recent history. Bluroc markets affordable motorbikes inspired by iconic models and designs, and the rebrand to Bluroc is not by chance; it is a tribute to the most popular models in its range.

The Bluroc 125cc and 250cc bikes combine vintage looks with modern technology, paving the way for what would become the Bluroc Motorcycles brand. The current Bluroc machines will continue to be part of the collection as the “Bluroc Legend”, the ultimate tribute to these icons.

The new Bluroc brand makes a promise to future riders: You own a Bluroc for the pleasure of riding… with unique style! This commitment will be reaffirmed by a host of upcoming special and limited editions, the ultimate expression of this promise.

Each of the iconic models offers a style that suits adventurers, free spirits and rebels. In addition, the price and learner-friendly capacity will ensure that Bluroc Motorcycles remain very affordable for riders of all ages.

Alongside the rebrand, Bluroc are continuing to open new dealers across the UK, expanding its reach to even more riders. The company is also investing heavily in new showroom materials for dealers alongside launching a new range of merchandise before the end of 2021.

Henry Maplethorpe, Bluroc Motorcycles Brand Manager, added, “Since launching Bullit Motorcycles six years ago in the UK, it has been an incredible journey. The brand has been able to steadily grow, and this new rebranding marks an exciting expansion that cements Bluroc Motorcycles commitment to providing stylish and affordable motorcycles.”

or head to the official Bluroc Motorcycles website blurocmotorcycles.com/en/

Bullit Motorcycles, Industry News, Latest News, Manufacturers

Bullit Motorcycles Cruise Into Summer With All New V-Bob 250

Fresh from launching the retro-inspired Bluroc range earlier this year, Bullit Motorcycles is continuing its expansion by welcoming the all-new cruiser V-Bob 250. The fierce-looking, lightweight V-twin is ideal for those riders looking for the styling of a cruiser without the typical weight associated with them and it is also available to ride on restricted licences.
2020 has already been an exciting year for Bullit Motorcycles, with the manufacturer launching a new 125cc and 250cc range in the form of the classic-styled Bluroc alongside a colour update of the popular Hero 125cc and 50cc machines. The brand is now looking to move into the cruiser market with the launch of the all-new 250cc V-Bob.
Powered by a belt-driven V-twin motor, the new cruiser weighs in at just 179kg wet, making it ideal for those riders not comfortable with a traditional heavyweight cruiser. The nimble machine is also perfect for those city commuters seeking a stylish alternative to the packed trains, buses or underground. The head-turning new model is available in three colours to suit most tastes.
Equipped with an electric start, the five-speed V-Bob features full ABS alongside a forced air cooling system. Bullit Motorcycles has focused on ensuring that the motorcycle is as fuel-efficient as possible, giving riders the ability to enjoy a cost-effective adventure this summer. The V-Bob is also accessible to many newer riders as its 250cc capacity allows riders with a restricted A2 licence to get the full cruiser experience.
The Bullit V-Bob 250 is available in three colours, Satin Grey, Satin Black and Candy Red, and will cost £3,799. The machine will arrive across Bullit’s extensive UK dealer network in late July. For more information, visit https://bullitmotorcycles.com/en.
Henry Maplethorpe, Bullit UK Brand Manager, said, “We are really excited to be welcoming the V-Bob to the already popular Bullit Motorcycles range. This is a completely new styling of machine for us and will help the brand to reach even more riders.
We have focused on making the V-Bob as rideable as possible, which is why we have kept the weight low so that riders of all ages and stature can comfortably cruise around the city or countryside.”

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Bullit Motorcycles, Industry News, Latest News, Manufacturers

Retro Cool From Bullit Motorcycles As They Unveil Brand New Bluroc Range

Fresh from unveiling the new 50cc Hero, Bullit Motorcycles is expanding its product offering even further with the launch of the retro-inspired Bluroc range. Available in a 125cc learner-legal version as well as a more powerful 250cc version, the Bluroc will be available in dealers from 9th March.
2020 is set to be a big year for Bullit Motorcycles, with the Belgium-based motorcycle manufacturer unveiling a brand new model, the Bluroc. Arriving in two displacements, 125cc and 250cc, the ‘of the moment’ retro-styled machines feature classic looks with a host of modern features.
With café racer and retro focused machines attracting interest from manufacturers and builders alike, the two new Bluroc machines tap into this trend but bring them to younger riders who may not be able to afford a bigger capacity machine.
The 4-stroke, air cooled 125cc version gives 11.5bhp and comes with a classic front fork and spiral oil suspension set-up. With five gears and a single disc, combined brake system the Bluroc 125 will be available in dealers from 9th March and will cost £1999.
The bigger 250cc version is the largest capacity machine in the Bullit range and comes with a reliable 4-stroke, V-twin air cooled engine capable of a top speed of 78mph. Featuring hydraulic conventional telescopic forks, hydraulic mono shock suspension and a five speed manual transmission, the new machine weighs 151kg. Also available in dealers from 9th March, the Bluroc 250 will cost £3,599.
The Bluroc 125 comes in British Racing Green, Gold Black and Titanium Grey whilst the 250 is available in British Racing Green and Matt Grey.
Henry Maplethorpe Bullit UK Brand Manager said, “This year is set to be our biggest yet, with the Hero 50 unveiled recently and now these two new versions of our latest model, the Bluroc 125 and 250. These machines tap into the popular retro vibe but are accessible for a far wider audience. This bigger capacity model means we can now cater for even more riders, and strengthens our offering to the UK market.”