Tag Archives: Ducati Museum

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New tours and partnerships make the Ducati Borgo Panigale Experience even more exclusive

Ducati has revamped the offer of the Borgo Panigale Experience by introducing new activities, methods of visit and collaborations to offer all enthusiasts ever more engaging and unforgettable experiences.

The Borgo Panigale Experience is the path created by Ducati for all those who want to experience a full immersion in the world of the red bikes from Borgo Panigale. Visitors can relive more than 90 years of history and passion inside the Ducati Museum, and observe live, the birth of the motorcycles that make Ducatisti around the world dream.

A prestigious new collaboration with Lamborghini is now part of this already extensive offer. Starting from 25 March and until 7 May, enthusiasts can participate to the “Ducati Museum and Automobili Lamborghini Museum Experience “, conceived for those who want to experience first-hand the motoring talent, creative knowledge and passion of two excellences of Motor Valley that bring Made in Italy to the world.

This new experience allows guests to visit both museums in a single day, taking advantage of a reduced rate for the two tickets and a free shuttle bus service, which offers a direct and rapid transfer between the Borgo Panigale and Sant’Agata Bolognese museum complexes.

The modality will be usable only on Saturdays and Sundays for a group of maximum 15 people, with a guided tour conducted by qualified operators for both museums, in Italian and English on alternate weekends.

To access the museums at a reduced rate and use the shuttle bus service, reservations are required and can be made either on the Lamborghini website or on the dedicated page of the Ducati website, where the timetables and prices of the experience can also be consulted.

Among the other new features that enhance the offer of the Borgo Panigale Experience are the Discovery Tours with Livio Lodi, Curator of the Ducati Museum, expert and history buff, who will transfer his great knowledge and passion for the brand.

Through the new format, enthusiasts can explore the Ducati Museum by walking in the company of its own Curator, discovering stories, anecdotes, and untold moments through exciting storytelling, having an even more immersive experience in the rooms that retrace the iconic models, sporting feats, legendary riders, and technological milestones that helped build the Ducati brand.

Visits to the Ducati Museum in the company of the Curator will be held from 1 April to 7 October, one Saturday every month, for groups of up to 12 people. For each date, there is a tour in Italian and one in English. Further information on the selected days and visiting times are available on the dedicated page of the Ducati website.

But that’s not all: thanks to a partnership between Fondazione Ducati and Trenitalia Tper, those travelling on board the trains of the Emilia-Romagna regional railway company will have the opportunity to visit the Ducati Museum at a special rate. More details are available on Ducati website.

All the activities implemented by Ducati to make the Borgo Panigale Experience even more exciting and unique are aimed at enhancing the journey through the brand’s history and present, offering all enthusiasts a unique opportunity to touch first-hand the values of Style, Sophistication and Performance.

All details on how to visit and book are available in the section dedicated to the Borgo Panigale Experience on the Ducati website.

For more Ducati news check out our dedicated page Ducati UK News

or head to the official Ducati UK website ducati.com/gb/en/home

Ducati, Industry News, Latest News, Manufacturers

The doors of the Ducati Museum and Factory reopen full time

Borgo Panigale Experience: the doors of the Ducati Museum and Factory reopen full time.

The Bologna-based motorcycle manufacturer is gearing up to welcome its fans again at full speed: starting from 21 April, visits to the Ducati Museum and Factory will resume throughout the week.

The Ducati Museum will be accessible from Monday to Sunday from 9:00 to 18:00, with one closing day on Wednesday. In the halls of the Museum, located in the heart of the Ducati factory in Bologna, visitors will be able to discover the most iconic racing and road bikes that have made the history of the brand, along with many unique anecdotes and details.

The tour inside the Ducati Factory, which allows enthusiasts to live the unique experience of walking through the production lines and observing what happens in the factory where the Ducati motorcycles take shape, can be booked every  Monday, Tuesday, Thursday and Friday with two rounds of visits, the first at 9:30 and the second at 15:30.

The ticket price for admission only to the Ducati Museum is € 17, while the ticket with combined entrance to the Ducati Museum and guided Factory tour costs € 32. Both routes are subject to limited admission with reservations required online only. Furthermore, until further notice, it will be mandatory to wear a surgical mask and respect the interpersonal safety distance of at least 1 meter for the duration of the stay.

On the occasion of the full reopening of the Museum, starting from 23 April the exhibition will be enriched by a new addition: the original and legendary Paul Smart’s ‘750 Imola’. To celebrate the 50th anniversary of the victory of the legendary rider at the 1972 Imola 200 Miles race , his bike will be added to the 42 motorcycles already present in the Museum for a limited period of time.

With this temporary exhibition, Ducati wishes to pay homage to a milestone in its motorcycle heritage and recall the memory of an extraordinary and exciting race, which forever marked the unique and profound bond between the British champion and the Borgo Panigale company.

To keep in touch with all enthusiasts even from a distance, a new free virtual tour will also be available on the Ducati website from 21 April, which further enriches the Borgo Panigale Experience digital offer. In this new mode it will be possible to independently explore some areas of the Ducati factory, from the entrance, to the Visitor Centre to all the halls of the Museum.

Finally, “Online Journeys”, the virtual guided tours that allow you to discover the history and production areas of Ducati, through a real remote guided tour, remain available by reservation. To book an “Online Journey” you can contact infotour@ducati.com.

Further information on how to visit and book is available in the section dedicated to the Borgo Panigale Experience on the Ducati website.

For more Ducati news check out our dedicated page Ducati UK News

or head to the official Ducati UK website ducati.com/gb/en/home

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A Temporary Exhibition at the Ducati Museum for Troy Bayliss

A temporary exhibition at the Ducati Museum for 20 years since Troy Bayliss’s first world title.

The Ducati Museum has finally reopened to the public on Fridays, Saturdays and Sundays. One week after the resumption of the visits for the public, Ducati also inaugurates a temporary exhibition “Troy Story: The Legend of a Champion” dedicated to Troy Bayliss, three-time World Superbike champion with Ducati.

It is precisely to celebrate the 20th anniversary of that first world title in the 2001 Superbike championship, that Ducati has set up a temporary exhibition in the Ducati Museum with new and exclusive content for its fans near and far.

The date of 21 May, chosen for the reopening of the Ducati Museum, is not accidental. As Ducatisti and all motorcycle racing fans will certainly remember, on 21 May 2000 a still virtually unknown Troy Bayliss accomplished a feat that turned him overnight into a motorcycling legend in the hearts and memories of all Ducati and Superbike fans: his amazing quadruple overtaking move at the Monza circuit.

That day Troy was taking part in the race as a replacement rider for Carl Fogarty who had been injured at Philip Island and, after this epic feat, Ducati decided to let him finish the championship on the factory 996R. That year he finished sixth (243 points, 2 wins and 7 podiums), but he earned his place as factory rider in the Ducati Infostrada team. He won his first WSBK title in 2001, stepping onto the podium 15 times.

All those who can visit the Museum will have the opportunity to admire  the bikes with which the Australian champion has written some of the most amazing chapters in the annals of motorcycle racing:

  • 996 Factory 2000 – his Ducati World SBK debut and used at Monza in the famous quadruple overtake.
  • 996 Factory 2001 Testastretta – his first world title with the livery used at Imola in 2001.
  • 998 Factory Testastretta 2002 – protagonist of the breath-taking duel with Edwards at Imola.
  • 999 Factory 2006 “Superman” – Ducati’s 250th victory in SBK, and Troy’s second title.
  • 999 Factory 2007 – used in the photo-finish against James Toseland at Assen.
  • 1098 R Factory 2008 – his last title won at Magny-Cours.

For all those who cannot yet come to the Ducati Museum, an in-depth study dedicated to Troy Bayliss’s career is planned during the “Ducati Museum Online Journey“, the online tours of the Ducati Museum that allow you to retrace the history of the company via a PC, tablet or Smart TV.

The temporary exhibition “Troy Story: The Legend of a Champion” will remain at the Ducati Museum until 19 September 2021, with the sole exception of the days between 1-4 July, when the bikes will be exhibited in Modena at the 2021 edition of Motor Valley Fest.

The opening of the temporary show in honour of Troy Bayliss is also a way to wish to the Australian champion a speedy recovery and send him a big virtual hug after the bicycle accident occurred last May 14.

For more Ducati news check out our dedicated page Ducati UK News

or head to the official Ducati UK website ducati.com/gb/en/home

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Borgo Panigale Experience: the Ducati Museum reopens on 21 May

Starting from 21 May, the Ducati Museum reopens its doors on Fridays, Saturdays and Sundays. Ducati is gearing up to welcome the public again starting from the halls of its Museum, one of the most iconic places to visit for all fans of two wheels and motorsport in general.

During the months of closure due to the pandemic, Ducati extended the digitization process to the Ducati Museum, expanding the digital offer of the Borgo Panigale Experience through the “Ducati Museum Online Journey”. Real guided tours accessible from PC, tablet or Smart TV, virtually accompanied by the Museum’s expert guides, to discover – also remotely – the place where the Italian motorcycle manufacturer shares its essence and history with all fans. The “Ducati Museum Online Journey” remains available for all those who still cannot visit Borgo Panigale in Italy.

Starting from 22 May, the offer of the digital Borgo Panigale Experience is enriched by the “Ducati Factory Online Journey”. The fascinating tours of the Ducati factory, currently suspended for reasons related to Covid, can be experienced from remote by booking the online guided tour of the production areas of the Ducati plant.

During the tour, users will be accompanied by a guide who will show where and how Ducati motorcycles take shape, passing through the mechanical machining department, the engine assembly area and the vehicle assembly lines, up to testing and shipments. A unique experience for all enthusiasts of motorcycling and mechanical engineering.

Both for the Online Journey in the factory and for those in the Ducati Museum, it is possible to ask questions to the guide  through the Questions and Answers section of the platform. The programming and tickets for the digital Borgo Panigale Experience (Ducati Museum and Ducati Factory Online Journey) are available on the ticketing platform.

The visit to the Ducati Museum in person is only available by reservation on Friday from 9.00 to 12.00 and from 14.30 to 18.00; Saturday and Sunday from 9.00 to 18.00. The entry ticket must be purchased online on the dedicated website.

To guarantee the health and safety of visitors and workers, access to the structure will take place with a limited number of entries. In order to enter the plant and for the entire period of stay inside the company area, visitors are required to respect the rules established by the internal Covid-19 Task Force, also described on the entrance tickets.

Further information on how to visit and book is available on the Ducati website.

For more Ducati news check out our dedicated page Ducati UK News

or head to the official Ducati UK website ducati.com/gb/en/home

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Borgo Panigale Experience: the Ducati Museum reopens full-time

Ducati continues its path of gradual reopening to the public. In fact, starting from Monday 5 October, the Ducati Museum will be open again on weekdays.

A new feature inside the Ducati Museum gallery is represented by the presence of the Panigale V4 R made of LEGO® Technic™ bricks in 1:1 scale. It will be possible to see this unique model, together with the bikes that have written the history of Ducati, every day of the week (except Wednesday, closing day) from 9.15 to 16.00.

In order to guarantee the safety and protection of the health of visitors and workers, access to the structure will take place only by reservation, for time slots with a limited number of visitors. It will also be mandatory to wear a surgical mask and respect the safety distance of at least 1 metre for the duration of the stay*.

The ticket price for Museum entrance only will be €17, while the combined ticket with museum entrance and factory tour is available for €32 and includes a visit to the Museum independently with the support of the dedicated web-app and a guided tour of the factory lasting about 60 minutes.

Furthermore, from 15 October, as part of the expansion of the digital offer of the Borgo Panigale Experience, it will also be possible to discover the secrets of the Ducati Museum remotely thanks to the new digital experience “Ducati Museum Online Journey”. These are real guided tours of the Ducati Museum that can be accessed from a PC, smartphone or tablet, virtually accompanied by the Museum’s expert guides. There are 4 tours per week at the following times: Tuesday 5.00 pm, Saturday 9.00 am, in English; Thursday and Sunday 5.00 pm in Italian. Interested users can book the tours directly on the ticketing platform of the Museum by selecting the date, language and time, then they will receive a code and a link to access the Online Journey.

This new digital experience, lasting about 45 minutes, is aimed at all fans of motoring history who, while waiting to be able to admire the motorcycles exhibited at the Ducati Museum in person, still wish to live a Ducati experience and find out more about the history of the Bologna-based motorcycle company. During the tour, users will also have an opportunity to interact with the guide through the platform’s Q&A system.

The cost of the Ducati Museum Online Journey is €10. All those who purchase the digital tour during 2020 will get €10 discount on the purchase of the Ducati Museum catalogue, which they can buy in Borgo Panigale at the official Shop. A unique opportunity to complete the knowledge of the fascinating history of the brand.

*Update to the above

Ducati informs that, concerning the Borgo Panigale Experience, the guided tours inside the factory are not available.

From 5 October, as previously communicated, the Ducati Museum can be visited also on weekdays from 9.15 am to 4.00 pm all day (except Wednesdays) and from 15 October the digital proposal of the Museum is enriched with the “Ducati Online Journey Museum”.

For further information, the Museum’s ticketing platform is available online.

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Ducati reopens the Museum, combining the visit with new motorcycle or e-bike experiences

On Saturday 4 July, on the same date that Ducati was founded 94 years ago, the Ducati Museum and the Fisica in Moto educational laboratory of the Borgo Panigale factory will reopen their doors to visitors, after the forced stop due to the health emergency.

The reopening will be gradual. Until 30 September the visit to the Ducati Museum and the educational laboratory will be limited to Saturday and Sunday, with the exception of the weeks from 3 to 9 August and from 17 to 23 August, when visits on weekdays will also be possible.

A single ticket will be available for visitors at the special price of € 25, which includes admission to the Museum and a guided tour of the Fisica in Moto Laboratory , a truly unique opportunity to discover the history of the Borgo Panigale motorcycle manufacturer and the laws of physics applied to the world of motors. Visits to the factory remain suspended for safety reasons, but a new virtual tour will be soon available on the Ducati.com website which allows visitors to go inside the production lines.

In line with the safety regulations against the spread of Covid-19, access to the facilities will be allowed for a maximum of 7 people per turn and after booking and purchasing the ticket on the website https://www.ducati.com/ww/en/borgo-panigale-experience. Visits are scheduled every 15 minutes from 9.00 am to 18.00.

For the entire period of stay within the company area it will be necessary to always keep social distancing of at least 1 metre and it is mandatory to wear a surgical mask . In the event that the visitor does not have one, it will be provided by the Museum staff.

In order to ensure greater availability for visitors and avoid gatherings, the maximum duration of the visit is one and a half hours (45 minutes at the Museum and 45 minutes at the Fisica in Moto Laboratory).

New experiences to discover the territory
It will also be possible to combine a visit to the Ducati Museum and the educational laboratory with the new “experiences” that the Ducati Museum staff offers visitors. These are options, in any case related to the visit of the Museum and of Fisica in Moto, which are divided into two types of proposals that aim to discover the history, tradition and beauty of the Emilia-Romagna area of ​​which Ducati is one of the most representative brands. The proposed itineraries can be done in one day, visiting Bologna riding one of the new Ducati e-bikes, accompanied by E-xplora guides certified by the National MTB Academy. Or by motorbike, divided over several days, independently but with the possibility of following an expressly designed itinerary, renting a Ducati to travel in the beauty of the Apennine landscape or experience the Romagna Riviera, reaching it through alternative roads and routes that can be enjoyed on the bike.

Here are the proposals:

1. E-bike: Bologna by E-xplora – a short and a longer tour to visit the city centre of Bologna, its historical monuments and the Bolognese hills on a Ducati Scrambler e-bike in one day. In both tours visitors will be accompanied by an E-xplora certified National MTB Academy guide. The cost of the city centre tour is € 65, with the city centre and Bologna hills tour € 85, Ducati Scrambler e-bike rental and guide included. For those who so desire, there is also an opportunity to have lunch at the Ducati Scrambler Food Factory in Bologna.

2. Motorbike: Mid-Reno and Savena Valley – a perfect route for a motorbike tour, to discover the ancient history of the Bolognese Apennines and its waters along two legendary roads: the “Porrettana” and the “Futa”. From the Ducati Museum, in fact, you can easily take the “Porrettana”, the road between Bologna and Pistoia built in the crucial years of our country, between the wars that brought about the independence and the unification of Italy. To be done independently or by renting a motorcycle at the Ducati Factory Store (price list for motorcycle and clothing rental on the Ducati website).

3. Motorbike: The Stradelli Guelfi. From the Middle Ages to the origins of Romagna motorcycling, from Baracca and Taglioni, to Cervia and Cesenatico, the origins of the Mototemporada Romagnola – the Stradelli Guelfi route represents an intelligent alternative to go to the seaside, avoiding the daily summer traffic heading for the destinations of the Romagna Riviera and retracing the roads that tell the origins of motorcycling in the region. An authentic example of a “slow ride”, the Stradelli cover the stretch of Romagna that arrives at the Riviera of Ravenna, immersed in the colourful countryside. To be done independently or by renting a motorcycle at the Ducati Factory Store (price list for motorcycle and clothing rental on the Ducati website).

To learn more about the stages of the different routes go on the Ducati website. For information and reservations, write directly to the Ducati Museum reception service: accreditamento.visitatori@ducati.com.

Ducati, Industry News, Latest News, Manufacturers

Massimo Tamburini’s 916 at the Ducati Museum

As part of the celebrations for the 25th anniversary of the Ducati 916’s production launch Ducati Museum now features a new, incredible piece of its history: Massimo Tamburini’s 916. An authentic masterpiece “owned” by the legendary designer.
This exhibition, made possible by the precious collaboration of the Ducati Museum with Simona Tamburini, Massimo’s daughter and the owner of the motorcycle, allows to reveal some secrets behind a legendary bike. The 916 on display is one of the three prototypes from which Tamburini developed the bike until its industrialisation in 1994.
Massimo Tamburini, who had already developed the Paso 750 for Ducati, with the 916 developed a bike that was a real revolution in the motorcycle world. The 916’s aerodynamics and chassis were developed exclusively on the roads of Rimini and at the Misano and Mugello circuits. For six, long years Tamburini meticulously studied every detail, without ever using the wind tunnel.
The bike in the museum features details that are more similar to those of the 916 SP series, the highest performing model of the 916 series. The bike is almost completely made of fibreglass, while the air conveyors, front mudguard, airbox, tailpipes and number plate holder are made of carbon fibre. Moreover, the bike is embellished with racing components like the five-spoke magnesium rims and the lightened single-sided swinging arm. Worthy of note is the absence of turn indicators and an odometer: the only instrumentation is a tachometer and a water temperature indicator.
The bike is on display at the Ducati Museum until 15 January 2020.





Ducati

First temporary exhibition hosted by the Ducati Museum gets under way

The Ducati Museum, renewed in 2016 to mark the company’s 90th anniversary, will be hosting its first temporary exhibition until 15 September 2018.

“The Desmo Twins of young Hailwood®” is only the first of many themed exhibitions that the Ducati Museum will organize within its showrooms.

The exhibition brings together three race bikes built between 1958 and 1960 by the unforgettable Fabio Taglioni. In part, these represent the early career of one of the world’s most famous riders: Mike Hailwood®.

The Desmo Twin 125, 250 and 350 cc represent a period of fervid creativity by the Romagna-born engineer. Built at the specific request of Mike’s father, they would go on to give the popular rider his first victories. Now, almost sixty years later, these ultra-rare bikes have finally been reunited in an exhibition that is an integral part of the 40th anniversary celebrations of “Mike the Bike’s” win at the 1978 Tourist Trophy.

For further information on the exhibition and how to visit the factory and the Ducati Museum please go to the website.