World Ducati Week is finally back in 2022, the long-awaited and much-desired event by the whole Ducati family that sees thousands of enthusiasts gather to celebrate the passion for the world of two wheels and for the red bikes of Borgo Panigale.
On Friday 22, Saturday 23 and Sunday 24 July the Misano World Circuit “Marco Simoncelli” is ready to welcome the Ducatisti and enthusiastic motorcyclists for an unmissable event in the Adriatic Riviera that will be the perfect mix of fun, bikes, riding experiences, parades, riders and shows for Ducatisti and enthusiasts of all ages.
The program for 2022 is still under construction, but the intention is clear: to make it the most memorable edition ever. As a result, already confirmed is the “Race of Champions” , the most electrifying and adrenaline-filled moment of the event in which Ducati riders of yesterday and today take to the track to challenge each other on special bikes. A unique opportunity for all fans to see their legends and heroes from the world of motorsport in action.
There are still uncertainties related to the pandemic in the organization of the events. Ducati is constantly monitoring the situation and will make every effort to organize the eleventh edition of WDW in compliance with all the rules that will be necessary to ensure the safety of the participants.
Ducati recommends to its enthusiastic fans the Racing accessory package for the Panigale V4, a must-have for all those who want to transform the Italian manufacturer’s super sports bike and make it even more unique and performing for use on the track.
Contained within the extensive Ducati Performance catalogue, the accessory package was designed by the Ducati Design Centre and created in collaboration with important companies in the sector. Inside there are accessories designed to ensure maximum performance, lighten the weight and enhance the typically racing look of the Panigale V4.
On the Ducati.com website there is also the “Configurator” section, a tool that offers all Ducatisti the opportunity to customize their motorbike, selecting accessories and special parts.
The Racing accessories package for the Panigale V4 offers: complete exhaust system, lower and upper racing fairings, oversized headlight fairing, swingarm cover, carbon protection for generator cover, mirror hole covers, license plate holder removal set, frame cover set, carbon chain guard, brake lever protection, brake lever protection adapter, side stickers for tank.
Complete titanium exhaust system
The most advanced complete racing system available on the market, developed by Ducati Corse technicians based on the exhaust mounted on the Panigale V4 R bikes ridden by Chaz Davies and Scott Redding in the World Superbike Championship. Each part of this system is made from a special titanium alloy ensuring not only considerably lower weight, but also great resistance to the high temperatures that can be reached. The exhaust system significantly improves the already high weight/power ratio of the Panigale V4 bikes. Equipped with a racing-derived polyester air filter that, besides being more permeable, guarantees excellent filtering power and easy maintenance. Top performance not just thanks to the racing materials but also the map supplied, which adapts all the parameters of DTC – DWC – DPL and Slide on demand to the bike’s new performance. The racing exhaust system enhances the unmistakable look of the Panigale V4, giving it an additional touch of aggressiveness. A true race-replica also for the typical sound.
Upper racing fairing kit & Lower racing fairing kit
Set of fairings, headlight fairing and headlight covers, made of high quality unpainted plastic material that guarantees strength and stability. An attractive design to unleash the Panigale’s racing spirit on the track. Made of high quality plastic material to ensure strength and stability. To be mounted in combination with the complete exhaust system or Akrapovič silencers for track use, to complete the Panigale racing look.
Oversized headlight fairing
This exclusive accessory, derived directly from the one used in the SBK world championship, is the result of the collaboration with Ducati Corse. Made of high quality transparent plastic material, increased both in height and length, to significantly improve aerodynamic protection starting from low speeds and achieve maximum performance on the track. The linear but assertive design ties in perfectly with the bike’s aggressive look.
Carbon and titanium swingarm cover
A fine accessory with a unique design that combines the lightness of carbon fibre with the resistance of titanium to offer effective protection in the event of a slip; it also enriches the bike’s look with an element that enhances the aggressive and distinct race-ready lines.
Carbon protection for generator cover
The lightness and strength of carbon fibre and aramid fibres combine with an attractive design and distinctive racing finishing in an accessory that offers protection in the event of a slip and enhances the motorcycle’s sporty and elegant soul.
Mirror hole covers
Ideal for closing holes in the headlight fairing left after the removal of the rear-view mirrors. They allow for the use of the bike on the track. Manufactured in partnership with Rizoma.
Number plate holder removal set
Special cover to close the hole left by the removal of the number plate holder for the use of the motorcycle on track. It adds an aggressive style to the rear end of the bike.
Carbon frame cover
An exclusive accessory made of carbon fiber, created to ensure maximum protection of the frame from accidental scratches and give the bike an even more aggressive look, enhancing its racing spirit.
Carbon chain guard
The iconic Ducati design is combined with the strength and lightness of carbon fibre in an essential racing accessory, which is mandatory on some tracks and for some championships. Its lines perfectly tie with the bike lines and enhance its strong racing character.
Brake lever protection
The unmistakable Ducati design is combined with Rizoma’s experience in an accessory that was developed to improve rider safety, preventing accidental front brake activation. Equipped with a left counterweight to ensure maximum stability. The high quality anodising maintains its original appearance over time and the refined design enhances the bike’s sporting spirit.
Brake lever protection adapter set
The Ducati experience is combined with Rizoma’s skilful workmanship in an accessory designed for mounting the brake lever protection set and left counterweight. The very high quality and finely CNC machined anodised aluminium guarantees high resistance.
Anti-slip side stickers for the tank
Protections made with high definition rubber (HDR) technology featuring superior grip. The exclusive design of the hexagons increases the grip with the rider’s suit, thus ensuring excellent stability. The excellent technical characteristics combined with a design that goes perfectly with the bike’s look make it the ideal accessory for riders seeking maximum feeling on the track without sacrificing comfort on the road.
Ducati looks ahead by launching the “Ducati Cares” program, which allows Ducati Dealers to welcome their Customers and Fans again. The program is mainly focused on Safety, but will also answer to the desire to resume everyday life and being able to experience the emotions and freedom that riding a motorcycle offers.
The “Ducati Cares” program has been created for the worldwide Ducati Dealer network, providing guidelines to be adopted so that the Ducatisti can feel at ease when returning to their local Dealership.
The core of the program consists of a series of actions and precautions that every Ducati Dealer will implement in order to ensure the safety of visitors to the Dealerships. Several measures such as indications on safe distances, disinfectants, masks and other precautions will be implemented and communicated to all Ducatisti both at the Dealership itself and via online channels.
Ducati has exploited the experience gained recently by the company’s internal Task Force, which was set up after the first signs of what would soon become a global pandemic. Through the Task Force Ducati aims at guaranteeing the safety of its employees at the Borgo Panigale Headquarters a well as its subsidiaries around the world. In the past weeks all internal processes were redefined where necessary, such as designated time slots at the Company restaurant, a revised layout of the working environments and at the production lines, defining sanitization procedures, enable smartworking and other precautions to protect all employees. The “Ducati Cares” Program is based on the experience gathered by the Task Force. It will ensure safety and peace of mind for both Customers as well as Dealership employees, representing the Company all over the world.
“It is now clear to everyone that the virus won’t disappear from our lives any time soon, we will have to learn to deal with it, putting in place all possible actions to protect ourselves, allowing us to return to live our lives again”, said Francesco Milicia, VP Global Sales and After Sales. “It is in this context that, by capitalizing on the experiences gathered by our internal Task Force as well as some of our Asian Dealers, we have developed the Ducati Cares program to support our Dealer network all over the world. It will allow our Dealers to welcome our Customers in the safest and most practical way.”
Ducati has always played a pioneering and forward-looking role in digitalization in order to create new opportunities for relationships with its fan base. Just think of back in 2001, when it was the first motorcycle manufacturer to sell a motorcycle exclusively online (the MH900), which cleared the way for new communication activities with live online streaming events such as the Ducati World Première, when a preview of the new model range is presented online.
Thanks to the investments made in recent years as well as important partnerships with for instance Salesforce – the world leader in digital platforms supporting Sales & Marketing activities – Ducati is ready to offer its fans innovative services that can be used remotely. It is possible to interact with the Dealer via chat or video call, book a test ride, configure a new motorcycle (also available via a QR Code in the price quotation) and the possibility to purchase Ebikes, apparel, sportswear and merchandising via the online store on shop.ducati.com.
The Customer can also register through MyDucati: the dedicated online section on Ducati.com, in order to retrieve previously saved motorcycle configurations to share them with friends and Customers will also soon also be able to manage Dealership appointments directly from the portal.
Digitalization is implemented to support the Dealer network.
For both the Sales and After-Sales areas, Ducati provides online training through a specific App with a highly effective and interactive approach. Every week micro contents will be provided, aimed at keeping the sales teams up to date on all the aspects of Customer relationship management and the related processes.
Ducati is also creating an important archive of contents and information which will allow the majority of Dealer training to be carried out online or through webcasts, in particular for the Service activities. For this important area of excellence for Ducati a paperless digital predictive maintenance program has been developed. An industry benchmark, which allows a certified digital overview of the assistance history of the vehicle but also a digital agenda and maintenance guidelines to be carried out.
Ducati is ready. Dealers are provided with adequate online tools and are enabled to welcome Customers safely, as soon as this will be possible again in various countries around the world.
Ducati rewards the loyalty of its clients with a contest called “Join Ducati”. There is just one requirement for participation: you must own at least one Ducati.
There are some fantastic prizes on offer. The most prestigious is a Hypermotard 950 with a special livery, a replica of the concept presented at the Villa d’Este 2019 Concours of Elegance, that features a graphic design created by the Centro Stile Ducati and inspired by urban graffiti. The contest will also be giving away 3 Ducati MotoGP Experience Jerez 2020s, an experience for two people during the weekend of the GP of Jerez de la Frontera (Spain) which, in addition to accommodation, includes access to the most exclusive areas of the circuit and a meet and greet with the Ducati Team MotoGP riders. Other prizes include 15 1:8 scale models of the Hypermotard 950 Concept and 10 Redline B2 backpacks created by Ogio exclusively for Ducati.
To enter the final draw you must go to the Borgo Panigale motorcycle manufacturer’s website and enter the registration document of each Ducati motorcycle that you currently own: the more Ducati bikes you own, the more chances you have of winning! It’s an initiative that rewards the amazing loyalty of the Ducatista community, confirming the strong sense of belonging to one of the most engaging brands in the motorcycle world.
