Langen Technology Limited (Langen), one of the leading automotive engineering and development companies, specialising in hand built, limited production motorcycles, unveiled its new LightSpeed at Motorcycle Live at the NEC Birmingham this week.
The stunning new hypersport bike from Langen, Britain’s most exciting motorcycle manufacturer, was a big hit with visitors to this year’s show. In a specially created presentation experience inspired by Japanese artist Yayoi Kusama the assembled media and visitors were treated to an up close and personal view of the LightSpeed. A number of customer curated 2Strokes were also on display along with a chance to speak with Langen founder Christofer Ratcliffe and his team about the finer details of the machines and how the LightSpeed came into being.
The unique, class leading machine boasting a power to weight ratio of 1,000 bhp per tonne not only attracted the crowds but also had some reaching for their wallets to secure a build slot and VIN number, as only 185 of the Launch specification motorcycle will be available – each build individually commissioned for its owner. Whilst targeted for registration on UK roads, the LightSpeed is appealing to a global audience of enthusiasts and collectors of special automotive machines, with reservations being made from around the world.
Christofer Ratcliffe Founder and CEO of Langen comments: “I am overwhelmed with the response to the LightSpeed, in a show full of ‘off the peg’ bikes, to be able to offer something truly unique to our discerning customers with a range of personal options to make each LightSpeed as individual as the customer, it has made all the hard work over the last 12 months’ worth while. I can’t wait to see this pre-production prototype develop further as we move towards delivering the first builds to customers at the start of 2025”.
Langen Technology Limited (Langen), one of the leading automotive engineering and development companies, specialising in hand built, limited production motorcycles, will be proudly presenting their new Langen LightSpeed 1200 (LS-12) at Motorcycle Live 2023 at the National Exhibition Centre Birmingham between the 18th and 26th of November 2023.
Following the huge success of their first production motorcycle – The Two Stroke, Langen’s latest offering continues to demonstrate the company’s ability to build achingly beautiful, high- performance motorcycles using the very best components, fuelled by the team’s passion to combine innovation with emotion.
The LightSpeed is a truly awesome motorcycle with a power to weight ratio of 1,000hp per tonne, built into a head turning street bike – the likes of which have never been seen before.
The machine incorporates carbon fibre bodywork wrapped round a high tensile steel tubular space frame, Ohlins front forks and rear shock absorbers and Hel performance callipers grabbing 320mm twin floating front discs.
The beating heart of the LightSpeed is a liquid-cooled, transverse 72-degree V-Twin, Rotax engine bred on the racetrack. Manufactured by Buell Motorcycles and developed by Langen to deliver 185hp @ 10,600 RPM at the crank.
The UK launch edition will be limited to just 185 units homologated for the UK and as with the Two Stroke, will offer customers a range of bespoke options including paintwork, a choice of handlebars, wheels, and other unique finishing touches. Build slots can be reserved from today with delivery expected in early 2025.
Worldwide type approved models will be available in limited numbers from 2026.
Langen HQ have reported that some existing Two Stroke customers have already placed deposits ‘off plan’ for the Lightspeed without even seeing the bike.
Christofer Ratcliffe Founder and CEO of Langen comments: At Langen we believe that “cars move the body, yet motorcycles move the soul” – it demonstrates the intangible and unmatched human experience of riding and owning a Langen. When you throw a leg over the LightSpeed you soon realise that it’s not just another motorcycle but a heart-pounding, soul-stirring symphony of power and style.
Visitors to Motorcycle Live in association with Bikesure Insurance will be ‘buzzing’ between 18-26 November as the UK’s biggest and most interactive motorcycle and scooter show offers a whole host of activities for fans of electric power, including UK debuts of brand-new models and the chance to try electric powered machines…
No matter what stage of riding level, there’s the chance to ‘have a go’ on electric this year at the show.
The FREE Electric Test Ride Zone returns for its third year at the show offering those with a full A, A1 or A2 licence to test ride some of the latest electric motorcycles and scooters around the specifically built indoor track.
Those aged 6 and over can climb aboard in the OSET Trials Experiencefor a 15-minute taster session with no licence required. Brand-new for 2023, the Electric Motion Trials Experience, offers those aged 16 with a motorcycle licence, ACU or CBT the chance to try trials riding around a mini-course with tuition.
Whether trying out electric for the first time, looking for your next purchase, trying a new skill or just having fun, try out ‘electric power’ at Motorcycle Live.
With over 45 manufacturers showing their 2024 line-ups, Motorcycle Live is the place to be to see the latest and greatest new models. There will be the UK Premiere of the new Maeving RM1S as well as the global unveiling of an exciting prototype from Vulpin VF1.
Throughout the nine-day event, the Black Horse Stage will be hosting daily entertainment with live games, quizzes and interviews with top racers and riding celebrities. On Wednesday 22 November, CEO of Arc Motorcycles Mark Truman will be joining stage presenter Jamie Whitham to talk about the story so far for the British brand and what’s next for the pioneering electric machines. Visitors can get up close to the exclusive Arc Vector on the MCN Dream Garage.
Bob White and John Keogh of White Motorcycle Concepts will also be attending the show on Wednesday to discuss the challenge – and fun – behind creating the world’s fastest electric motorcycle and its upcoming land record speed attempt.
On Friday 24 November, show visitors can wave as Zero Motorcycle’s FIM Maudes Trophy entry sets off for its 1300-mile journey from the National Exhibition Centre to the FIM Awards in Liverpool all in time for the star-filled awards ceremony.
Advanced ticket prices are £23* for an adult and children 6-18 just £2.50** – under 5’s are free**. Group discounts are available for 10+ tickets – and all members don’t have to come on the same day.
*Bookings are subject to a £2.00 booking fee. **Children must be accompanied by an adult. Tickets available at the discounted advanced rate until 5pm on 17th November 2023, after which ticket prices revert to the higher, on the door rate. All information correct at time of release.
For more Motorcycle Live News check out our Shows dedicated page Motorcycle Live News
or head to the official Motorcycle Live website Motorcycle Live
Fans of the Bennetts British Superbike Championship have the opportunity to meet the newly-crowned Bennetts BSB Champion, Tommy Bridewell, as well as other top riders, during the dedicated ‘BSB Day’ at Motorcycle Live on Sunday 19 November.
Kicking the show off in style on the first weekend, show-goers can look forward to a packed day full of all things ‘Bennetts BSB’, including live interviews on the Black Horse Stage, team unveilings and multiple signing sessions. Practice that selfie smile as there will be lots of chances to bag a picture with your favourite riders too…
Other top names attending on BSB Day will be Championship runner-up Glenn Irwin, 2023 Quattro Group British Supersport Champion Ben Currie, and ABK Beer 0% BMW Motorrad F 900 R Cup Champion Richard Cooper. Other top names attending are Kyle Ryde, Andrew Irwin, Storm Stacey, Ryan Vickers and Danny Kent.
For a full list of attending racers, riding celebrities and VIPs, check the ‘Riders & Celebrities‘ section of the Motorcycle Live website.
Finlay McAllan, Managing Director of Motorcycle Live, comments: “Since its launch in 2018, BSB Day has become a regular in race fan’s calendars and offers the opportunity to meet with riders and get up close to teams away from the busy circuits. With such an exciting Championship this year, we’re pretty certain that visitors to the show will be looking forward to the interviews on stage with the contenders, presented by James Whitham!’
Let’s go… to Motorcycle Live, in association with Bikesure Insurance. Taking place from 18-26 November 2023 at the National Exhibition Centre, Birmingham. Advanced tickets* are on sale now, visit www.motorcyclelive.co.uk to book yours.
*Tickets available at the discounted advanced rate until 5pm on 17th November 2023, after which ticket prices revert to the higher, on the door rate. All information correct at time of release.
For more Motorcycle Live News check out our Shows dedicated page Motorcycle Live News
or head to the official Motorcycle Live website Motorcycle Live
Join the official ride-in to Motorcycle Live on Saturday 18th November from Completely Motorbikes with riders including BSB stars, Jason O’Halloran and Max Cook.
Starting off at the Completely Motorbikes showroom in Hinckley at 8am, participating riders will be treated to live star-studded interviews with the newly-unveiled Completely Motorbikes Kawasaki FS-3 Racing BSB team, and treated to a free burger* and hot drink.
After a full briefing by the route organisers and marshals from Warwickshire and West Midlands Training School, riders will begin the journey to the UK’s biggest and most interactive motorcycle show.
Upon arrival at the NEC, Birmingham, free bike parking will be provided in the indoor Honda Bike Park, so all that’s left to do is get out your pre-booked tickets to the show and enjoy a great day out!
Rob Ayland, Group Managing Director of Completely Motorbikes, said: “We’re really looking forward to being the starting location for the official Motorcycle Live ride-in this year. The BBQ will be fired up and the kettles on to make sure that attendees have a nice warm breakfast on show opening day!”
Participation in the ride is free, entry to Motorcycle Live will need to be purchased separately in advance or on the day. Advanced ticket prices are £23** for an adult and children 6-18 just £2.50*** – under 5’s are free***. Group discounts are available for 10+ tickets – and all members don’t have to come on the same day.
Let’s go… to Motorcycle Live!
*first 100 attendees will receive a free burger **Bookings are subject to a £2.00 booking fee. ***Children must be accompanied by an adult. Tickets available at the discounted advanced rate until 5pm on 17th November 2023, after which ticket prices revert to the higher, on the door rate. All information correct at time of release.
For more Motorcycle Live News check out our Shows dedicated page Motorcycle Live News
or head to the official Motorcycle Live website Motorcycle Live
An annual trip for thousands of motorcycle enthusiasts across the country, Motorcycle Live in association with Bikesure Insurance, will be opening its doors this November at the NEC, Birmingham.
From 18-26 November, show-goers will be treated to all the latest models, rider and celebrity interviews and the opportunity to get on two wheels for free.
As if that wasn’t enough, here are five reasons why motorcycle fans should book tickets to the UK’s biggest and most interactive motorcycle and scooter show, now…
Be the first!
Motorcycle Live will be the first UK premiere of many of the brand-new models from manufacturers, so visitors will be the first to get up close to them. With over 45 manufacturers already signed up to the show, there will be a lot to see whether electric or petrol-powered.
Get on two wheels
There are ‘live’ activities to take part in for all ages. Whether taking to two wheels for the first time, having a go on an electric bike to see what all the ‘buzz’ is about, taking to the dirt in Experience Adventure or heading out onto the road with the Test Ride Zone – the choices are endless. With all the kit provided, visitors don’t even need to worry about bringing their own protective clothing.
Meet riding stars
Visitors can meet motorcycle racers, riding celebrities and influencers galore at the show. With live entertainment at the Black Horse stage taking place throughout the day and meet and greets held by manufacturers and exhibitors, there will be plenty of opportunities to meet riding idols.
Lovers of BSB may want to attend on Sunday 19th November for the dedicated day for all things British Superbikes. And Saturday 25th November, the show is also welcoming a whole raft of World Champions for the FIM Champion’s Day.
Fun for all
Whether going alone, with friends or with the whole family, there’s plenty to do for everyone. Motorcycle fans aged four to 12 can enjoy the Arenacross Youth MX experience^, whilst anyone aged 14 and over can participate in the MCIA TryRide zone. Entry for under 5’s is free** and those aged 6-18 are just £2.50**.
Save money by booking in advance
Some people like to be organised, others don’t, but it pays to plan in advance to save some money and get a good deal.
Advanced ticket prices offer show-goers the opportunity to save money – priced at £23* for an adult ticket and children 6-18 just £2.50 when accompanied by a paying adult – under 5’s are free. Group discounts are also available for those looking to buy more than 10 tickets – and members of the group don’t have to come on the same day.
Those wishing for an extra deal can select to buy a £28 ticket and collect a Zerofit Thermal Bobble Hat (worth £20) when they arrive at the show!
*Bookings are subject to a £2.00 booking fee. **Children must be accompanied by an adult. Tickets available at the discounted advanced rate until 5pm on 17th November 2023, after which ticket prices revert to the higher, on the door rate. All information correct at time of release. ^Costs apply
For more Motorcycle Live News check out our Shows dedicated page Motorcycle Live News
or head to the official Motorcycle Live website Motorcycle Live
On Saturday 25 November, World Champions from a multitude of two-wheeled disciplines will be descending upon Motorcycle Live on the third stop of the ‘Ride to the FIM Awards – the Future of Motorcycling’.
Fans of two-wheels will be able to get up close to British riders who have achieved World Championships throughout the years – including five-time World Superbike Champion Carl Fogarty, racing pundit and double World Superbike Champion James Toseland, and three-time Motocross World Champion David Thorpe.
Motorcycle enthusiasts can meet their heroes, see them interviewed live on the Black Horse stage throughout the day by fan-favourite James Whitham, hear them share their racing stories, and find out more about their experiences of what it takes to become a Champion.
The Fédération Internationale de Motocyclisme (aka The FIM) is the governing body for over 150 motorcycle championships and prizes, and a global advocate for Motorcycling.
The UK’s largest and most interactive motorcycle and scooter show is the final stop ahead of the annual ‘Celebration of Champions’ gala dinner which is being held in the UK for the first time in Liverpool.
Motorcycle Live, in association with Bikesure Insurance, the UK’s largest motorcycle show takes place at the National Exhibition Centre, Birmingham, between 18-26 November 2023. Grab your advanced tickets here.
Let’s go…to #FIMDay at Motorcycle Live!
For more Motorcycle Live News check out our Shows dedicated page Motorcycle Live News
or head to the official Motorcycle Live website Motorcycle Live
Visitors to Motorcycle Live – the UK’s biggest and most interactive bike show, in association with Bikesure Insurance – will now have the opportunity to experience the unique heating powers of thermal wear giants Zerofit, courtesy of an exclusive ticket offer for showgoers.
Visitors who purchase an adult ticket to Motorcycle Live priced at £28, can collect a Zerofit Thermal Bobble Hat (worth £20) when they arrive at the show!
Designed by the same innovation team that created the award-winning Heatrub Ultimate Baselayer, the Thermal Bobble Hat is the perfect accessory to complete a cold weather wardrobe. It’s stylish for day-to-day activities and comes in an eye-catching Jet-Black colourway, adorned with the brand logo of Zerofit – The World’s Warmest Baselayer®.
To take advantage of show entry AND a Zerofit thermal bobble hat, visitors simply purchase the £28 advance ticket* – before 5pm on 18th November 2023 and then collect their bobble hat when they visit the show.
Finlay McAllan, Managing Director of Motorcycle Live said, “We’re delighted to be working with Zerofit to give visitors additional value on their day out to Motorcycle Live. The bobble hat is stylish and incredibly warm, the perfect accessory for tackling the winter weather.”
The UK’s largest motorcycle show takes place at the National Exhibition Centre, Birmingham, between 18-26 November 2023. Tickets can be booked here.
For more information on Motorcycle Live, in association with Bikesure Insurance, visit www.motorcyclelive.co.uk – be sure to check out the competitions page for a chance to win some great prizes, including the ‘Ultimate Head-to-Toe Biking Bundle’ from Zerofit worth £250.
*All bookings are subject to a £2 transaction fee
Zerofit Bobble hat must be collected during show opening hours (10am – 5pm daily).
Zerofit Thermal Bobble Hat cannot be exchanged for alternative Zerofit items or for the cash value.
For more Motorcycle Live News check out our Shows dedicated page Motorcycle Live News
or head to the official Motorcycle Live website Motorcycle Live
Last year, Kawasaki once again partnered with the annual Motorcycle Live show to give one lucky visitor a chance to win a brand-new Ninja 400.
With the competition closing in February, Kawasaki is pleased to announce Jason Evans as the winner, collecting his new bike from Drayton Croft over the weekend.
The multiple-choice question saw thousands of motorcycle enthusiasts enter for their chance to win the championship-winning Ninja 400, including first registration fee, 12 months road tax, a number plate and insurance worth up to £250, courtesy of Kawasaki Insurance.
The winner was then picked at random from the correct entries, with Jason Evans being the lucky recipient! Having ridden for 32 years, this will be Jason’s first Kawasaki and he is excited to be joining the Ninja fold this summer. “I still can’t quite believe I was so lucky! I’ve been riding since I was 17 and this is going to be my first time owning a Kawasaki myself – although my wife has a Z650 and my dream bike growing up was a Ninja, so I’ve always been a fan.
I remember entering the competition after visiting the show last year, but I’ll be honest, I really didn’t think I would get lucky. So much so, that I still wasn’t completely convinced when Craig Watson, the Sales & Marketing Manager from Kawasaki first told me I was the lucky winner! It’s incredible to win such a stunning bike and it’s a fantastic addition to my garage.
I’m going to be using it throughout the summer for sure. I’ve got a fair bit of riding planned, including a trip to the Isle of Man TT, MotoGP at Silverstone and hopefully some British and World Superbike races too.”
Ross Burridge, Head of Marketing & Racing Department at Kawasaki UK:
“We had an amazing response to our Motorcycle Live competition, and it was fantastic to offer one lucky winner the chance to get their hands on a new Ninja 400. It’s great that Jason has already started making plans on how he will use the bike, and we look forward to hopefully seeing him at an event later in the year!”
Early Bird tickets for Motorcycle Live, in association with Bikesure Insurance, on sale now!
Tickets for Motorcycle Live, the UK’s largest motorcycle and scooter show, are on sale now at an exclusive Early Bird rate.
The annual show, held at the National Exhibition Centre Birmingham, will be throwing open its doors between 18-26 November for the nine-day extravaganza for motorcycle enthusiasts – with four halls packed with the latest products, riding features for all ages, and bustling retail areas.
Early Bird tickets are on sale until midnight on 1 May 2023, with adults priced at £22* and children 6-18 just £1 when accompanied by a paying adult – under 5’s are free.
Finlay McAllan, Managing Director of Motorcycle Live, comments:“We know from our research that many of our visitors attend the show year after year, so we wanted to offer them the chance to get their tickets booked, and the date in the diary as early as possible – and give them an exclusive rate as a little thanks!”
Motorcycle Live, the UK’s largest motorcycle and scooter show, is pleased to extend its partnership with specialist UK Motorcycle broker, Bikesure Insurance for 2023.
Following the announcement of the partnership in 2019, the two brands have worked together to deliver the UK’s number one motorcycle show at the National Exhibition Centre, Birmingham, to tens of thousands of motorcycle enthusiasts from around the country.
Finlay McAllan, Managing Director of Motorcycle Live, comments:“We’re just as excited about announcing the renewal of Bikesure’s sponsorship as we were with the initial announcement back in 2019, it’s a real testament to the strong working relationship between the brands. The show landscape has certainly changed in the last few years, but our commitment to creating a show that’s interactive and good value for visitors has remained the same – a vision the team at Bikesure share.”
Grant Varnham, Business Development Manager, Bikesure Insurance said:“No other motorcycle show supports our industry or has the ability to inspire the next generation of riders like Motorcycle Live can, which is why we’re incredibly proud to continue our sponsorship in 2023. With representation from the major motorcycle manufacturers, plenty of chances to jump on a bike and something for riders and non-riders of all ages and abilities, Motorcycle Live should be in everyone’s calendar.”
Motorcycle Live 2023 will take place at The NEC, Birmingham from 18 – 26 November. Tickets are on sale now – for an ‘early bird’ rate, visit www.motorcyclelive.co.uk.
For more Motorcycle Live News check out our Shows dedicated page Motorcycle Live News
or head to the official Motorcycle Live website Motorcycle Live
The wait is finally over as the doors to Motorcycle Live, in association with Bikesure Insurance opened to the waiting crowds, for the first day of the nine day event.
The show welcomed celebrities Carl Fogarty MBE, Dougie Lampkin MBE, John McGuinness MBE, Peter Hickman, Steve Plater, Simon Weston CBE and celebrity chef James Martin, to name but a few.
Brand new 2022 models from world leading manufacturers have finally made it to UK soil for their first appearance, with other highly anticipated launches destined throughout the show, as brand new products continue to be revealed to a home audience.
Scott Grimsdall (Head of Marketing, BMW Motorrad UK) commented“We’re excited to welcome back visitors to Motorcycle Live where we have a host of exciting new products and entertainment to enjoy at the Make Life a Ride arena. It’s been fantastic for visitors to get up close and personal to the products and we’re looking forward to another eight days of the show!”
With the Christmas season fast approaching, Motorcycle Live is home to the best motorcycle retailers stocked with rider equipment, accessories and the latest technology to make your ride, and your Christmas more enjoyable.
Danny Manville – Motorcycle Megastore said “It’s fantastic to be back at The NEC and we’ve had a great day meeting riders and helping them ensure they have the best advice and highest quality kit. There’s been a real buzz about the show and it’s great to see so many people enjoying themselves.”
Finlay McAllan (Managing Director, Motorcycle Live) added “We are excited to welcome visitors back to experience the buzz and excitement of Motorcycle Live. For any current rider, or those aspiring to take to two wheels the show provides a wealth of products, inspiration and expertise – along with a fantastic day out”.
Motorcycle Live 2021 runs until Sunday 12 December, at The NEC, Birmingham with tickets available to buy each day on the door. The official show programme can be downloaded here.
For more Motorcycle Live News check out our Shows dedicated page Motorcycle Live News
or head to the official Motorcycle Live website Motorcycle Live
BSA Motorcycles is delighted to officially reveal their first new model on Saturday 4 December at Motorcycle Live, NEC Birmingham.
The new BSA Gold Star is classified as a modern classic motorcycle, and its form is instantly recognisable as a BSA. A design icon of its era redefined to reclaim its glory in the current times, the new BSA Gold Star’s design is a befitting evolution of the brand’s most successful motorcycle.
Announcing the reveal of the new motorcycle, Mr Anand Mahindra, Chairman of Mahindra Group, commented: “BSA reigned supreme during the golden era of British motorcycles, renowned for their spirit and impeccable workmanship. We’re incredibly honoured to be showcasing a new model that captures the DNA of such a legendary brand, which stamped an undeniable mark on the world of motorcycling. The next chapter in the brand’s history is going to be an exciting ride.”
Set to rekindle memories of the past, the new Gold Star is pure and retains the essence of its predecessor, such as the round headlamp sitting neatly below the signature twin pod instruments – keeping the same proportions intact. Another notable feature is the chromed fuel tank with pinstriping and a dominating BSA Gold Star logo, which was inspired by the coveted ‘Gold Star’ pin won by Wal Handley in 1937, when he lapped the Brooklands circuit at over 100mph on a BSA Empire Star. Add to that the engine cover that harks back to the BSAs of the past, the distinctive kink in the exhaust pipe and silencer design, rear fender with the trademark stays, and it’s clear that everything remains true to the iconic Gold Star design.
Mr Ashish Singh Joshi, Director of BSA Company Ltd., added: “For us, the new BSA Gold Star is not just a motorcycle but an emotion and we pursued the journey of bringing BSA back with utmost passion. To stay authentic to its roots, the new Gold Star was designed and engineered in the UK. The new motorcycle incorporates BSA’s DNA and stays a Gold Star that is true to its lineage.”
BSA Motorcycles are attending Motorcycle Live, held 4-12 December 2021 at NEC Birmingham. They are exhibiting in Hall 4, Stand 4D10.
Whether you’ve been naughty or nice this past year, one thing that’s certain, is that being with family and friends should never be taken for granted. To join in with the festivities, Motorcycle Live will be running a special 12 days of Christmas countdown.
12 Days of Christmas will offer amazing prizes, including a pair of BSB, season passes, show tickets and a £200 Bikesure Insurance voucher.
The December date will see the show tip its hat to Christmas and offer visitors a great opportunity to purchase gifts, collect money can’t buy autographs for friends and family and meet up with friends to share a festive drink at the bar.
You can plan ahead by checking out who’s exhibiting, from the latest security products and performance parts, through to custom ear plugs and adventures to sunnier climates – find all that you need and drop some hints to be sure you get what you’re after this Christmas.
Finlay McAllan (Managing Director, Motorcycle Live) said: “With many new bikes being unveiled this week at EICMA, then making their way to Motorcycle Live, it already feels like Christmas. We always look forward to providing a destination for bikers and their families, however this year holding the show so close to Christmas will give visitors the perfect opportunity for that festive biking get together”.
Motorcycle Live 2021 returns to The NEC, Birmingham on Saturday 4 December with doors opening at 09:00am. Discounted advanced tickets are now on-sale and available from motorcyclelive.co.uk.
For more Motorcycle Live News check out our Shows dedicated page Motorcycle Live News
or head to the official Motorcycle Live website Motorcycle Live
Brand-new model set to launch at the beginning of December.
BSA Company Ltd. has announced the return of the iconic British motorcycle brand BSA Motorcycles, with a brand-new model set to launch at the beginning of December.
The all-new modern classic motorcycle will be unveiled to the public at the Motorcycle Live show on 4 December 2021. Further details about the new model will be revealed at the show, which means BSA afficionados will have to wait just a little longer to lay their hands on the much-anticipated motorcycle.
Standing for Birmingham Small Arms Company Ltd, BSA was founded in 1861, for the production of firearms. The brand’s motorcycle division was set up in 1903, and the first motorcycle was introduced in 1910. The brand went on to become the largest supplier of motorcycles to the Allied Forces during the Second World War. By the 1950s, BSA was the world’s largest motorcycle maker, with one in every four motorcycles sold worldwide sporting the BSA badge. The company also enjoyed phenomenal success on the race track, with notable victories at Daytona and Santa Catalina.
Over the course of the century, BSA carved out a hallowed name among motorcycle enthusiasts, with legendary nameplates such as the Golden Flash, Bantam, Lightning, Firebird and Gold Star becoming cult favourites.
While operations ceased in the 1970s, BSA Company Ltd. was given a new lease of life in October 2016, when the BSA Motorcycles brand and the rights to the motorcycle business were acquired by the Mahindra Group, a renowned automobile manufacturer.
The new petrol-engine motorcycle is now ready to hit the roads, and will be officially launched at the Motorcycle Live show, held between 4-12 December at NEC Birmingham, Hall 4, Stand 4D10.
Earlier this year, BSA Company Ltd. was also awarded a £4.6 million grant by the UK Government for the development of zero-emission motorcycles, as part of the low-carbon automotive initiative.
About BSA Company Ltd.
BSA Company Ltd, trading as BSA Motorcycles, is a motorcycle manufacturer acquired in October 2016 by Classic Legends Pvt. Ltd., a subsidiary of the Mahindra Group. Their vision is to build motorcycles that retain the DNA of the original Birmingham-based BSA brand.
Motorcycle Live, in association with Bikesure Insurance, returns to The NEC, Birmingham from Saturday 4 – Sunday 12 December. Over 55 manufacturers have confirmed their attendance including BMW, CCM, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, Suzuki and Triumph. There are also a range of up and coming manufacturers showcasing their products and solutions to mobility with electric motorcycles, designed with the rider and their lifestyle in mind.
With the 2022 riding season just around the corner, now is the perfect opportunity to stop by each manufacturer’s stand and see what catches your eye. You’ll remain able to sit on, have pictures with, and adopt the classic poses on your favourite models – just like you always have!
What makes Motorcycle Live even more special this year is the confirmation of brand new 2022 models making their global and UK debut. There are a number of UK premieres planned throughout the nine days – forget waiting to read about them, visit them at The NEC to see, touch and experience them first hand.
Finlay McAllan (Managing Director, Motorcycle Live) said: “We are excited to have worked closely with both industry leading and brand new manufacturers to create an exciting platform for our audience to revel in. With so many brand new products being launched and unveiled this year, our visitors will be one of the first around the world to see these amazing new products in the flesh.”
Motorcycle Live 2021 returns to The NEC, Birmingham on Saturday 4 December with doors opening at 09:00am. Discounted advanced tickets are now on-sale and available from motorcyclelive.co.uk.
For more Motorcycle Live News check out our Shows dedicated page Motorcycle Live News
or head to the official Motorcycle Live website Motorcycle Live
Motorcycle Live in association with Bikesure Insurance is looking forward to welcoming back visitors to The NEC, Birmingham from Saturday 4- Sunday 12 December.
Many manufacturers are eager to display their new product portfolio demonstrating the innovative technology and commitment to building electric powered motorcycles. If getting up close to new products appeals to you, then don’t miss out on a brand new feature at Motorcycle Live – the Electric Test Ride Zone.
For visitors looking to electrify their ride, with their first ever electric motorcycle purchase, or even looking for an upgrade for the 2022 riding season, the Electric Test Ride Zone is the perfect destination. An array of models will be available to test ride indoors, so visitors can get a real feel for the power and responsiveness of how an electric motorcycle rides and handles.
Why not take the opportunity to speak with product experts on their stands, who will be on hand to answer any questions you may have about the realities, possibilities and benefits of riding an electric motorcycle/scooter.
Finlay McAllan (Managing Director, Motorcycle Live) said: “It’s fantastic to see Motorcycle Live be home to a brand new feature, and this shows our commitment to ensuring we provide relevant content and entertainment for our visitors. Not only will some of the large manufacturers be showcasing their electric range and their vision of future mobility; it’s great to see start-up companies display their solution to providing affordable, electric transport for the masses”
Motorcycle Live 2021 returns to The NEC, Birmingham on Saturday 4 December with doors opening at 09:00am. Discounted advanced tickets are now on-sale and available from motorcyclelive.co.uk.
For more Motorcycle Live News check out our Shows dedicated page Motorcycle Live News
or head to the official Motorcycle Live website Motorcycle Live
Motorcycle Live, in association with Bikesure Insurance, the UK’s biggest motorcycle show, is delighted to ‘welcome back’ BSB Day, following its success in previous years.
Teaming up with the Bennetts British Superbike Championship, showgoers will be offered a fantastic line-up of activities and events during the show following an exciting season.
The dedicated BSB Day will take place on Saturday 11 December – where visitors to the show will be able to experience all things ‘BSB’ – with live Q&A sessions with Bennetts BSB racing stars, 2022 news and signing sessions throughout the day.
Tarran Mackenzie, the 2021 Bennetts British Superbike champion will be attending BSB Day, and throughout the show his championship-winning McAMS Yamaha machine will also be on display, alongside the Cadbury Boost Yamaha his Father Niall won the series aboard 25 years ago.
Other Bennetts BSB stars confirmed for 11 December include Bradley Ray, Christian Iddon, Danny Buchan, Glenn Irwin, Jack Kennedy, Kyle Ryde, Lee Jackson, Luke Mossey, Peter Hickman, Rory Skinner, Ryan Vickers, as well as 2011 champion Tommy Hill.
Finlay McAllan, Managing Director of Motorcycle Live, comments:“BSB Day has proved to be a huge success in previous years, with the final Saturday being one of the most popular days to visit. The 2021 Bennetts BSB season has been exhilarating and we can’t wait to welcome the 2021 champion Tarran Mackenzie, who has always been very supportive of the show across the years attending and being part of it.”
Stuart Higgs, Bennetts British Superbike Championship Series Director, adds: “Motorcycle Live has traditionally been the final event of the year for the motorcycle industry, so we are delighted that there will once again be a day dedicated to all things Bennetts BSB. The 25th anniversary season didn’t disappoint with an incredible rollercoaster that went down to the closest finale since 2010, which poignantly ended with Tarran Mackenzie celebrating the title, we look forward to reliving that and look ahead to an exciting 2022 season during BSB Day.”
Motorcycle Live 2021 at The NEC, Birmingham opens its doors at 09:00am Saturday 4 December. Discounted advanced tickets are now on-sale and available from motorcyclelive.co.uk
For more Motorcycle Live News check out our Shows dedicated page Motorcycle Live News
or head to the official Motorcycle Live website Motorcycle Live
Motorcycle Live, in association with Bikesure Insurance, returns to The NEC, Birmingham from Saturday 4 – Sunday 12 December. Over 55 manufacturersare back in force with familiar brands such as BMW, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, Suzuki and Triumph in attendance. Visitors will have the opportunity to see brand new 2022 models making their global and UK debut, within the halls of the NEC. There are UK premieres planned throughout the nine days, with some manufacturers showcasing the most amount of brand new models ever revealed at Motorcycle Live.
For visitors who are contemplating their next motorcycle purchase for the 2022 riding season, the Test Ride Zone sponsored by Shoei, Sidi and Spada is the perfect destination. Models from the leading manufacturers will be available to test ride on the road so visitors can get a real feel for how the motorcycle behaves. Once the options have been narrowed down, visitors can head over to the manufacturer stands and ask any questions they may have.
With the 2035 government announcement that all motorcycles sold in the UK are to emit zero emissions – take the opportunity to visit the Electric Test Ride Zone where a host of innovative manufacturers will have product available for test rides indoors. Product experts from these brands will be on hand to answer any questions you may have about the realities of using an electric motorcycle/scooter, as well as de-busting any myths surrounding the move from an internal combustion engine to fully electric.
Finlay McAllan (Managing Director, Motorcycle Live) said: “With over 55 manufacturers now confirmed at Motorcycle Live we can’t wait to see the brand new 2022 models on display in the UK for the first time. Never before has there been such a broad choice for our visitors, from mainstream manufacturers all the way to young brands pioneering the path of future mobility with their electric product portfolio”
Motorcycle Live 2021 returns to The NEC, Birmingham on Saturday 4 December with doors opening at 09:00am. Discounted advanced tickets are now on-sale and available from motorcyclelive.co.uk.
For more Motorcycle Live News check out our Shows dedicated page Motorcycle Live News
or head to the official Motorcycle Live website Motorcycle Live
The countdown is well and truly on, with the doors of Motorcycle Live, in association with Bikesure Insurance open in just over four weeks – and we cannot wait to Welcome you Back to The NEC, from 4-12 December.
The UK’s biggest motorcycle show is offering unrivalled entertainment for bike fans of all ages, riding ability and interests. The all-inclusive show ticket allows access to four halls jam-packed with everything the world of motorcycling has to offer, including brand new 2022 models from world leading manufacturers; all the latest kit and riding accessories, nine opportunities to get on two wheels, biking celebrities, as well as the opportunity to test ride and experience the power of electric.
With so much to look forward to and not long to wait, we don’t want you to miss out on this year’s spectacular event. Please make sure you’re aware of the current COVID-19 requirements before you make your journey and travel arrangements to the NEC, Birmingham. Access will only be granted to visitors who show proof of double vaccination against COVID-19 or a negative COVID-19 result from a lateral flow test within 48 hours of arriving at Motorcycle Live.
We appreciate your continued support for making this year’s show safe and enjoyable for everyone, please click here for more information and keep an eye out for updates on the Motorcycle Live social channels and website.
Finlay McAllan (Managing Director, Motorcycle Live) said: “With just over four weeks until the doors of Motorcycle Live are open, we are excited to welcome you back, with the return of everything visitors know and love, plenty of opportunities to ride and new interactive features. We’re excited to allow visitors to feel the buzz of their passion for motorcycles and to be together again amongst the camaraderie of the motorcycle community.”
Motorcycle Live 2021 returns to The NEC, Birmingham on Saturday 4 December with doors opening at 09:00am. Discounted advanced tickets are now on-sale and available from motorcyclelive.co.uk.
For more Motorcycle Live News check out our Shows dedicated page Motorcycle Live News
or head to the official Motorcycle Live website Motorcycle Live
Motorcycle Industry News and Images mainly from UK
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