Triumph returns to the North East

The iconic Triumph name is set to return to the North East, with the launch of a new flagship retail site in Newcastle upon Tyne. The new Triumph showroom, which officially opens this spring, will be located in the city centre’s Plummer Street, a move from its former site on Dinsdale Place.

With a 35-year history as a motorcycle dealer in the city, Newcastle Motorcycles is excited to unveil its new Triumph showroom to local customers, ideal timing as riders begin to gear up for the spring and summer. The official dealer opening will be in May, although the business is already trading, allowing Newcastle consumers to experience Triumph’s new range of 2016 motorcycles – including the Street Twin, Bonneville T120, Speed Triple, Tiger Explorer, Tiger Sport and Thruxton.

Craig Smith, dealer principal at Newcastle Motorcycles, commented: “We are thrilled to represent such an iconic brand in the North East. With the motorcycle industry thriving at the moment, we hope the new showroom will be able to attract additional customers to Triumph, as well as welcoming existing Triumph riders and fans.”

The showroom is planned to be an interim solution while long term premises are secured, however it will still be a key part of Triumph Motorcycle’s contemporary approach to retailing. Sporting the latest Triumph identity, the aim is to provide customers with an even better viewing and customer experience. In addition, Triumph’s products, including accessories and clothing, will be displayed in more of a high-street fashion store set-up to enhance the appeal of the products.

With the recent global launches of Triumph’s 2016 motorcycle range, the next 12 months will be hugely important for Triumph dealers throughout the UK, and the launch of Triumph Newcastle will play a crucial role in that development