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Triumph Welcomes South Downs Triumph To Its Dealer Network
Industry NewsTriumph Motorcycles

Triumph Welcomes South Downs Triumph to its Dealer Network

Frank Duggan
Last updated: 30 October 2026 12:03 PM
4 Min Read
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Triumph Welcomes South Downs Triumph To Its Dealer NetworkNew dealership to bring Triumph’s motorcycle range to riders in Petersfield and the surrounding area

Triumph Motorcycles is pleased to welcome South Downs Triumph to its UK dealer network, further strengthening the brand’s presence across Hampshire and Surrey.

Part of family-owned Winchester Motor Group, the new dealership will represent Triumph’s motorcycle range, offering local riders the opportunity to explore the latest models and connect with the brand.

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The transition will see South Downs Motorcycles extend and develop their existing showroom facility and grow their experienced team, led by Chris Cooke, who are excited to support existing Triumph riders as well as welcome new customers.

Chris Cooke, General Manager at South Downs Triumph, said: “I’ve been in the motorcycle industry for over 20 years now and been part of the Triumph family since 2011.This is an exciting new project for South Downs taking on the new Triumph Franchise for the Hampshire area and I’m honoured to be part of the family here and continue the relationship with Triumph Motorcycles. With a lot of hard work and determination our aim is give the Triumph customers in the area a great customer experience whether it’s for the purchase of their new or used motorcycle or service/parts requirements. Everyone will be welcome and we can’t wait to show you our new showroom once it’s complete.”

The new appointment further strengthens Triumph’s dealer network, giving riders in the region greater access to the brand and its motorcycle range.

Devron Boulton, General Manager, UK & Ireland, Triumph Motorcycles, said: “We’re delighted to welcome South Downs Triumph to our UK dealer network. Winchester Motor Group has an established presence in the area, making them a strong partner for Triumph as we continue to grow our representation and support for riders across Hampshire and Surrey.”

For more information and to register interest, visit https://www.southdownsmotorcycles.co.uk/ or contact South Downs Triumph directly.Triumph Welcomes South Downs Triumph To Its Dealer Network

(original post on modernclassicbikes.co.uk)

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Checkout our dedicated Triumph Motorcycles News page Triumph Motorcycles News/

or head to the official Triumph Motorcycles website triumphmotorcycles.co.uk

ABOUT TRIUMPH
First established in 1902, Triumph Motorcycles celebrated 120 years of motorcycle manufacture in 2022. For more than three decades, Triumph Motorcycles has been based in Hinckley, Leicestershire, and has produced iconic bikes that perfectly blend authentic design, character, charisma, and performance.

Instagram: @triumphuk @OfficialTriumph

* Disclosure: This page may contain affiliate links, which means I may earn a commission (at no cost to you) if you click on the link and make a purchase. Any money made goes straight back into the website and magazine. Your support is appreciated!

Frank Duggan

Originally posted on our main site modernclassicbikes.co.uk and published by Frank Duggan. Frank is the Founder and Editor of Modern Classic Motorcycle News, an independent motorcycle publication covering modern classic motorcycles, roadsters, scramblers, cruisers, electric motorcycles and the wider motorcycle industry.

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