Zero Motorcycles, the global leader in electric two-wheel transportation and powertrains, today announced the appointment of Jarno Middelbosch as Senior Director of Global Marketing.
Middelbosch brings more than two decades of international marketing and leadership experience spanning motorcycles, electric vehicles, FMCG and premium automotive brands. He began his career in the motorcycle industry, leading marketing for North Europe at Ducati before spending more than seven years at Harley-Davidson in a range of marketing and leadership roles across EMEA, the Americas and APAC.
He later served as Head of Brand at Red Bull, before moving into the electric vehicle sector as Director of Marketing & Communications for Lucid Motors in Europe, where he helped launch the brand in the region. Most recently, Middelbosch was Director of Marketing Europe for Valvoline.
“I am thrilled to be joining Zero Motorcycles at this exciting time for the brand, celebrating its 20th anniversary in 2026,” said Middelbosch. “Zero is a true pioneer in electric, two-wheel mobility with a very complete model line-up and a well-established distribution network. I look forward to working with the team to put the Zero brand firmly on the map and driving global demand for its products.”
In his new role, Middelbosch will lead Zero’s global marketing strategy, with a focus on strengthening brand visibility, supporting commercial growth and accelerating demand across key markets worldwide.
Pierre-Martin Bos, CEO at Zero Motorcycles stated “We are pleased to welcome Jarno to Zero Motorcycles in this new role, where his passion and extensive experience as a rider, combined with his strong background in brand management and marketing strategy, will help elevate our brand to the level of awareness and recognition it deserves after twenty years in business.”
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About Zero Motorcycles
Zero Motorcycles is the global leader in electric two-wheel transportation and powertrains, combining Silicon Valley innovation with traditional motorcycle DNA. Since its founding in 2006, Zero has pioneered the category with industry-leading technology, uncompromising performance, and a growing global dealer network. Today, Zero continues to shape the future of transportation with a focus on sustainability, innovation, and leadership in EV mobility.
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Frank Duggan
Originally posted on our main site modernclassicbikes.co.uk and published by Frank Duggan. Frank is the Founder and Editor of Modern Classic Motorcycle News, an independent motorcycle publication covering modern classic motorcycles, roadsters, scramblers, cruisers, electric motorcycles and the wider motorcycle industry.
