Bennetts is excited to announce that it will be the Headline Sponsor for London’s biggest bike show.
This expanded partnership will bring even more exclusive access and experiences for Bennetts customers and BikeSocial members when the show returns to London’s Tobacco Dock from 22-24 May 2026.
Over the year ahead, Bennetts and Bike Shed will also host a line-up of experiences at the legendary Bike Shed London — from rider meet-ups and ambassador hangouts to exclusive events for the community.
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Widely regarded as one of the most unique dates on the two-wheel calendar, the annual Bike Shed Moto Show at Tobacco Dock London, has become a must-visit event for bikers and fans of art, engineering and creativity. With hundreds of exhibitors and custom bikes featured alongside bars, street food vendors, barbers, tattooists, curated retail and ShedTalk panel discussions, the event has grown into the largest celebration of motorcycling in the capital, attracting upwards of 16,000 attendees over the second Bank Holiday weekend in May.
At the show itself, Bennetts will be showcasing a collection of unique machines and meeting with riders to help them get more from motorcycling, while existing Bennetts customers and BikeSocial members will be able to access ticket competitions and offers, early-access tours, and a chance to attend the Friday VIP night.
Chris Newble, Brand, PR and Events Manager at Bennetts: “We’re extremely proud to be the Headline Sponsor for this year’s Moto Show. It’s always a highlight on the biking calendar, and we’re excited to work with the Bike Shed team to give our customers and BikeSocial members access to some truly special experiences throughout 2026.”
Dutch van Someren, Founder, Bike Shed Moto Co: “Bike Shed is delighted to welcome Bennetts as Headline Sponsor of our annual event at Tobacco Dock, where we celebrate the creativity, and community that underpins motorcycle culture. The Bennetts team have demonstrated a passion for moto culture that goes beyond business, through BikeSocial’s content and community, and participation across all aspects of motorcycle culture. We both share a common goal – to preserve and elevate motorcycle culture to ensure it thrives for future generations.”
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Who are Bennetts
Bennetts is a prominent UK-based specialist insurance broker founded in 1930, focusing primarily on motorcycle insurance, including for classic and modified bikes. They act as an intermediary to compare policies from various underwriters. Bennetts is well-known for offering Defaqto 5-star rated coverage and includes “BikeSocial” membership with policies.
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