Trailblazing design studio Frank Stephenson Design has offered an exciting glimpse into the future of motorcycles during a captivating design talk held at the renowned Barber Vintage Motorsport Museum.
The event provided attendees with an exclusive “first look” at an innovative motorcycle design currently in development.
During the engaging presentation, Frank Stephenson, visionary designer, and founder of Frank Stephenson Design, delivered a thought-provoking discussion on the future of design from Birmingham, Alabama. The museum’s circuit served as the backdrop for this captivating event, allowing enthusiasts and design aficionados from around the globe to join the excitement virtually.
With its meticulous curation, interactive exhibits, and stunning architecture made the Barber Vintage Motorsport Museum the perfect place to host such an event. As a true gem for motorcycle enthusiasts and history buffs alike. With an extensive collection of over 1,400 motorcycles, including rare and iconic models, the museum showcases the rich heritage and evolution of these two-wheeled marvels in an awe-inspiring display.
Frank Stephenson Design recognises the stagnant state of innovation in the motorcycle industry, which has seen little change or radical design advancements in recent decades. Eager to disrupt the status quo, the studio has seized the opportunity to reimagine the concept of motorcycles and has embarked on an ambitious project to create a motorcycle that embodies the future of this dynamic industry, which includes the propulsion method.
During the presentation, Frank Stephenson Design revealed a design under development that promises to redefine the boundaries of motorcycle design. Incorporating cutting-edge technology and forward-thinking features, this motorcycle for the future is set to revolutionise the industry and captivate the imagination of motorcycle enthusiasts worldwide.
“Our goal is to challenge the industry’s lack of innovation and present a motorcycle that embodies the future,” stated Frank Stephenson during his captivating talk. “At Frank Stephenson Design, we see a tremendous opportunity to disrupt the current landscape and introduce a motorcycle that incorporates advanced technology, radical design elements, and unparalleled functionality. As a motorbike enthusiast, it’s fair to say this is also a personal passion project of mine. ”
The design, currently in the developmental phase, promises to incorporate several ground-breaking features that will push the boundaries of traditional motorcycle design. Among the highlights is the potential to incorporate a hydrogen fuel cell propulsion system for cleaner and sustainable motorisation, cross-segment riding capabilities with adjustable ride height and seating style positioning, active aerodynamics, and customizable control ergonomics. This forward-looking motorcycle design is expected to introduce advanced technologies and innovations that could shape the motorcycle industry by 2030.
Frank Stephenson Design is committed to revealing the final design later in 2023, as the studio is diligently working to refine and perfect every aspect of the design, ensuring a truly exceptional and revolutionary product.
For more information about Frank Stephenson Design and to stay updated on the latest developments, please visit www.frankstephenson.com.
New Black on Black Livery for the Panigale V2: when boldness meets performance.
A refined combination of sportiness and elegance, the Panigale V2 moto compact transmits power at first sight. The super sports bike from Borgo Panigale is ready to give track riding enthusiasts unique emotions, thanks to its high performance, the result of intense research by Ducati technicians.
The Panigale V2, characterised by compact and muscular lines, is equipped with sophisticated electronics, designed to let the rider exploit its performance in total safety. The true sports bike DNA is also confirmed by the new standard Pirelli Diablo Rosso IV Corsa tyres.
For 2024, Ducati updates the colour range of the Panigale V2 with a new Black on Black Livery, which accompanies the classic Ducati Red.
The new livery enhances the bold character of the Panigale V2. The predominance of dark matt grey is intercut with the presence of glossy black elements, for a refined final combination. The livery is completed by the Panigale V2 logo and the red details on the tank, fairings and wheels. Another new feature introduced by the Black on Black Livery is the saddle, with renewed graphics and materials.
The Panigale V2 is a muscular but compact bike, with essential design and decisive profiles which transmit power without losing the typical elegance of Ducati sports bikes. The surfaces of the bike, tailored around the Monocoque frame, highlight the shapes of the Superquadro twin-cylinder, while the front is dominated by the two air intakes that integrate the full-LED headlamp. The “double layer” fairing – which sees a main fairing extending upwards to ideally embrace the tank and a secondary one with the function of an air extractor – offers the typical essentiality of Ducati sports bikes, emphasising elegance and uniqueness.
A sporty style that integrates fully with the power expressed by the Panigale V2 engine, the 955 cc Superquadro twin-cylinder. Euro 5 approved, the Superquadro is as enjoyable to ride on the road as it is powerful and responsive on the track, with its 155 hp at 10,750 rpm and a torque value of 104 Nm at 9,000 rpm.
Safety and total bike control are always guaranteed by the electronic equipment of the Panigale V2, based on the use of the 6-axis inertial platform. The electronic package includes ABS Cornering EVO, Ducati Traction Control (DTC) EVO 2, Ducati Wheelie Control (DWC) EVO, Ducati Quick Shift up/down (DQS) EVO 2 and finally Engine Brake Control (EBC) EVO, which helps the rider to optimise the stability of his or her Ducati in extreme cornering conditions.
Together with the celebratory Panigale V2 Bayliss, the Panigale V2 is the only twin-cylinder in Ducati’s Panigale range.
Every Ducatista can make their Panigale V2 unique thanks to a wide range of accessories in the “Configurator” section of the Ducati.com website, where all the components of the Sport package are available, designed to enhance the racing spirit of the bike. An entire line of Ducati’s 2023 apparel collection is dedicated to the rider, including the Ducati Corse C6 suit and the top-of-the-range Ducati Corse V6 helmet among the new models, all available on the shopShop.Ducati.com website.
The Panigale V2 is the protagonist of the DRE Racetrack Academy, which allows you to experience all the thrills of track riding, and of the DRE Track Warm Up Academy, the new-for-2023 course of the Ducati Academy dedicated to all amateur motorcyclists who want to learn the basics for the right approach to circuit riding. Both courses include the exclusive participation of Dario Marchetti, rider, instructor and DRE Technical Director.
For more Ducati news check out our dedicated page Ducati UK News
Long distance sports bike with the highest performance in the segment.
“With the M 1000 XR prototype, we are providing a first preview of the third M model at BMW Motorrad in our anniversary year. We have developed the M 1000 XR, M XR for short, based on the current S 1000 XR, S 1000 RR and M 1000 RR, as a long distance sports bike with high long-range capability and supersports riding dynamics for the road as well as the race track.” Dominik Blass, Product Manager.
BMW M 1000 XR: The long distance sports bike meets the highest demands for riding on country roads, for long-distance journeys and on the race track.
The letter M is synonymous worldwide with racing success as well as the fascination of high-performance BMW models and is aimed at customers with particularly high demands for performance, exclusivity and individuality. BMW Motorrad already introduced the successful M automobile range strategy for motorcycles in 2019 and has since been offering M special equipment and M Performance Parts. With the M RR and the M R, the first two independent M models from BMW Motorrad were introduced in the following years.
The M 1000 XR prototype, in the “100 Years of BMW Motorrad” anniversary year – and the almost 100-year tradition in motorsport – is a preview of a supersports motorcycle that masters the disciplines: country road, long-distance riding and racetrack use with equal aplomb at a level of performance previously unknown in this segment.
In-line four-cylinder engine with BMW ShiftCam technology and low weight delivers the highest performance in the segment.
The four-cylinder engine from the BMW S 1000 RR super sports bike with BMW ShiftCam technology for varying the timing and valve lift is used as the basis. With an engine output of more than 147 kW (200 hp), a DIN empty weight of only 223 kg fully fuelled, and chassis technology, aerodynamics and control electronics designed equally for high-performance road use, long-distance riding and fast laps on the racetrack, the new M XR opens up dynamic riding dimensions as a crossover bike in the sports motorbike segment previously reserved for purebred superbikes. Further weight reduction and even increased riding dynamics can be achieved with the M Competition Package, which is available as an optional extra ex works. The top speed of the M XR prototype is around 280 km/h.
M winglets: You can ride with greater stability, benefit from a lower wheelie tendency and accelerate earlier thanks to the aerodynamic downforce.
In addition to drive and suspension technology, aerodynamics was also a key item in the specifications for developing the M XR prototype. The new M XR was given winglets with the aim of ensuring superior riding stability even at high speeds despite increased engine power. They serve in particular to achieve the best possible contact between the wheels and the road surface – especially when accelerating and at high speeds. The additional wheel load on the front wheel counteracts the wheelie tendency during acceleration, the traction control system has to regulate less, more drive power is converted into acceleration and the rider achieves a faster lap time. The specifically front-wheel-oriented seating position ensures better bike control, especially in supersport mode.
M brakes with radial hand brake pump for optimum braking performance in race track and performance mode.
Like the M RR and the M R, the new M XR features the M brake. It was developed directly using the experience gained with the racing brakes on BMW Motorrad factory racing machines in the Superbike World Championship. The M brake callipers feature a blue anodised coating in conjunction with the famous M logo.
BMW Motorrad will publish further information on the new BMW M 1000 XR in the second half of 2023.
Kawasaki have a characteristically “full gas” approach to the 2024 MX season with the much-anticipated announcement of the KX450.
Leading the 450 cm3 class charge is the awesome KX450 enjoying its first full-model change in five years. The 2024 KX450 benefits from a new frame and bodywork plus increased engine performance thanks to a symmetrically aligned intake and exhaust.
Handling performance is also improved, with greater front-end feel contributing to improved cornering performance to complement the KX450’s acclaimed light, nimble handling and legendary straight-line ability. Aggressive new green bodywork offers improved ergonomics due to a slim, and smoother rider interface while upgrades for the coming season include premium Brembo brake components and ODI Lock-on grips (both firsts on a KX model).
In terms of tech highlights, the 2024 KX450 features for the very first time Power Modes and Kawasaki Traction Control, both easily selectable from switches at the left handlebar.
Riders can quickly select from two levels (Weak, Strong) of traction control to suit conditions and preference. Riders may also elect to turn the system off. Using the Mode (M) button on the left handlebar, it is also possible to switch between two engine maps (Normal, Mild response) provided in the ECU.
Additionally, smartphone connectivity allows riders to connect with their machine to adjust engine mapping directly from their smartphones using the application “RIDEOLOGY THE APP KX” to adjust engine maps including fuel and ignition timing while maintenance logs are also available.
Adding new features, plus carefully selected electronic rider aids, has taken the KX450 to the next level and Kawasaki hopes that 2024 season riders will accelerate ahead of the chasing pack towards well deserved podium results.
The KX450 will be available from November, with pricing to be confirmed shortly.
The Eliminator brand makes a welcome return to the Kawasaki motorcycle model range in Europe for 2024 with a totally new model and concept called the Eliminator with the tag line “Just Ride”.
Offering yet more Kawasaki choice in the mid-capacity European A2 class, the new Eliminator has distinctive urban cruiser styling offering a comfortable and low seat plus a cruiser style 18” front and 16” rear wheel combination all relying on an all-new trellis type chassis with a 451cm3 Ninja based fuel-injected parallel twin engine at its core delivering strong low rev performance combined with lively upper rev range ability.
In a nod to previous Eliminator models, the 2024 machine has a tail unit reflecting the heritage of the brand family while twin rear shock absorbers aid the “traditional meets modern” look. Offering a natural and relaxed riding position and conceived to be passenger friendly, the Eliminator rider can rely on all-digital instrumentation plus the welcome incorporation of an assist and slipper clutch.
Focusing on what Kawasaki terms its “Horizontal” design approach, the full 2024 Eliminator specification will soon be revealed – along with many genuine accessory items – but two colour options have been confirmed; the first option being Metallic Flat Spark Black and the second Metallic Matte Carbon Gray with Flat Ebony.
It’s said that the best things come to those that wait, so potential Eliminator customers need to hold their breath just a little longer for the full facts to emerge regarding this welcome new addition to the Kawasaki cruiser stable. The Eliminator will be available from January 2024, with a guide price between £6,600 and £6,800.
An iconic name appears in the Kawasaki motorcycle range for the 2024 sales season with the announcement of a new Ninja ZX-6R and its tagline “Supersport Obsession”.
Boasting a number of features not so far seen on the much-loved Supersport middleweight in previous iterations, the 2024 model has both technical and styling updates ready to satisfy the needs of even the most demanding street or track day rider. And with the aid of Kawasaki’s iconic Ram Air system a stunning maximum of 95.2 kW {129 PS} is produced at 13,000 rpm.
The most obvious aspect of the new machine is the distinctive aero-winglet equipped Ninja “face” with purposeful aggressive lines incorporating for the first time hybrid projector/reflector headlights (part of a complete LED lighting package), and a new sports windshield equipped with special cut outs to reduce buffeting. The entire bodywork for 2024 uses interwoven layers to create a 3D effect, with the multiple layers adding to a high-class design.
In terms of the cockpit area, a new 4.3inch (11cm) colour TFT meter makes its debut and also facilitates Smartphone connectivity via Kawasaki’s Rideology App. Information updates such as a shift light, Kawasaki service reminder, oil change reminder, Riding Mode indicator, Smartphone call and mail notices are all available. Also featured – along with all the familiar vehicle status updates – are a Bluetooth indicator and an Economical Riding Indicator.
From a technical perspective, the famous and highly praised 636 cm3 liquid-cooled, 4-stroke in-line four forms the core of the machine and now features revised cam profiles to satisfy stricter emission regulations plus revised intake funnels and revised header and collector pipes all combining to benefit low- to mid-rpm performance.
A move to round over petal discs reflects the current Ninja ZX-10R family image while such items as the SFF-BP (Separate function fork with big piston), KQS Kawasaki Quick Shifter, three mode KTRC traction control and both power modes and integrated riding modes underpin the high specification of this Superport legend.
Rolling on Pirelli Diablo Rosso IV tyres, the 2024 Ninja ZX-6R will be available in two colourways for the upcoming season, a green version (naturally!) in Lime Green/Ebony plus a more “stealth” version combining Metallic Graphite Gray and Metallic Diablo Black. For sure Kawasaki dealers and loyal fans of the Ninja family will welcome the sight of a new and comprehensively updated Ninja ZX-6R for 2024 keeping the Ninja flame burning brightly.
The 2024 Ninja ZX-6R will be available from October and priced at £10,599
One of the AIROH’s most awaited innovations in the road motorcycling segment. We are talking about MATRYX, an ECE 2206 homologated full-face helmet, equipped with an innovative ventilation system and exclusive inner linings that guarantee maximum comfort. With an attractive design, is aimed at all those looking for innovation and safety. Designed inside the AIROH wind tunnel, MATRYX promises to guide the rider towards ever greater and more important goals.
MATRYX is the new AIROH full-face proposal for the road motorcycling segment. Brand’s top of the range of the road collection, it is aimed not only at expert motorcyclists but at all enthusiasts looking for a travel companion ready to face any challenge, even the most demanding ones.
Towards ever important goals
ECE 2206 homologated, MATRYX is synonymous with maximum safety and protection, fundamental peculiarities of AIROH. Designed and developed in the company’s laboratories, above all inside the futuristic wind tunnel, it has a striking design, characterized by decisive and aggressive lines, as required by the racing world. The DD Ring retention system allows it to be also used on the track.
The outer shell, available in two different sizes, made of Full Carbon 3K or HPC (High Performance Composite). It includes the ASN (AIROH Sliding Net) system, a particular 3D fabric structure which facilitates the passage of air for a better user experience and reduces the forces transmitted to the head in case of impact. The helmet also has the AEFR System (AIROH Emergency Fast Release) which allows the cheek pads quick removal in case of emergency.
Comfort and high performance
In addition to its design and aerodynamics, MATRYX has also been tested inside the wind tunnel in terms of acoustics and thermoregulation; this for the most efficient combination of design and high performance, for unrivalled comfort and riding pleasure in every situation and condition.
The ventilation system is innovative and functional, and includes air intakes positioned on the chin guard and on the upper part of the helmet. To complete, the rear spoilers with extractors optimize the aeration inside the helmet. The ventilation is controllable even when wearing gloves allowing to adjust the air intakes with a simple gesture, in order to better manage the internal thermoregulation according to the climatic situation and use, emphasizing the pleasure to ride.
MATRYX can be used in any season, for this reason, it is also equipped with a practical Stop Wind, available in two lengths: a short one that protects against annoying air infiltrations and a longer one that can also guarantee protection from the winter cold. In addition, there is a removable nose cover.
Maximum attention was also paid to the inner linings which are hypoallergenic, removable and washable. They are made with high quality fabrics, like the innovative Coolmax, and they also boast exclusive treatments that guarantee maximum breathability and a pleasant feel.
Not to lose sight of the goal
MATRYX has an extraordinarily wide visor with ATVR technology (AIROH Tool-less Visor Removal) and it is UV resistant. Prepared for the Pinlock 120XLT lens, available inside the box. It’s worth to underline also the innovative A3S system (AIROH Automatic AntiFog System) combined with the central locking system, to have maximum control over every detail, without ever giving up on safety. The helmet is also completed with a practical integrated Sun Visor.
As anticipated, MATRYX has two shells that cover from size XS to XXL, to adapt to different cranial conformities, from the smallest to the biggest ones. Its weight is from 1450g ±50g (only for the Full Carbon 3K version) and from 1500g ±50g (for the HPC version), it is set up for intercom thanks to the Bluetooth Ready system, with the possibility to place the battery inside the helmet in the dedicated space.
MATRYX will soon be available at a suggested retail price starting from €359.99 for the HPC version, and from €499.99 for the Full Carbon 3K one.
AIROH MATRYX TECHNICAL SHEET:
Category: Full Face
Homologation: ECE 2206
Material: HPC (High Performance Composite) and FULL CARBON 3K
Weight: from 1450g ±50g (Only for Full Carbon 3K) – from 1500g ±50g (HPC version)
My first impression of the looks of the AGV K1 – Warmup Matt Black/Red is positive, whilst I’m not a huge fan of matt black I have to admit I am warming up to it (not pun intended). My first initial fitting I was expecting the usual tight fit and eventual new helmet ache I was pleasantly surprised there was none of that. The interior of the helmet feels comfortable, it features Dry-Comfort soft removable interior crown and cheek pads
One thing I did noticed is its lightweight, whilst it’s not the lightest in the AGV range it comes in at 1.500g. The helmet features a lightweight shell made from a combination of high resistance thermoplastic. This combination of materials provides superior protection against impacts and abrasion. The shell also features an aerodynamic design that reduces drag and improves stability while riding.
The helmet is marketed as sport helmet for everyday riding market but doesn’t come with an internal dark visor for those sunny days we do get in the UK. Therefore I had to wear my sunglasses but I usually do anyway so wasn’t a bugbear for me personally. The visor is easily opened (unlike some) whilst wearing gloves either while riding or at the traffic lights.
The field of view is 190° with a wider lateral and vertical field of vision giving you better visibility whilst on your ride.
The interior of the helmet is comfortable to wear and it has quick-release pull straps on each side in case of an accident and a D-ring strap. There are five front vents on the helmet and 2 rear extractors.
Overall, the AGV K1 is an excellent choice for riders of all levels. It offers superior protection and comfort, making them an ideal choice for riders of all levels. The only con for some riders is it does not come with an internal sun visor.
The AGV K1 is now my go to helmet..
For more reviews check out our dedicated Reviews page
Aqua D70 – The “Everything, plus the kitchen sink bag”. Designed for the times when you need that extra bit of space. Also doubles up as the perfect back rest to lean back on whilst you take a well-earned riding break.
Aqua D50 – The weekend bag. Perfect for stashing away all the essentials you need for your weekend adventure.
Carry everything on anything!
Let’s face it, many modern bikes are just luggage-unfriendly. They have tiny rear seats and/or non-existent rear subframes… nothing to rest against and nowhere to attach anything! Try fitting a pair of panniers to half of the new bikes on sale today – it’s a challenge!
But if you need BIG CARRYING CAPACITY, Oxford’s AQUA Duffel bags could be the answer.
They are perfect for:
Sports bikes with tiny rear seats…
Streetfighters with no rear subframe…
Scooters with no open frame to secure luggage to…
Cruisers with little clearance below…
As well as all the usual adventure touring bikes.
If that’s not enough for you, AQUA Duffel bags hug the bike, maximising the stabilising contact points with the bike and, unlike traditional panniers, can’t ‘sag’ in the absence of side panels.
Of course, they still come with Oxford’s unique universal fitting system, allowing you to carry up to 70 litres of luggage with complete peace of mind.
Key Features
Tough PVC tarpaulin duffel bag
Wipe clean, waterproof construction with welded seams
Waterproof roll top closure
Adjustable compression straps for maximum stability
Water resistant zipped external rear pocket
Heat resistant pannier panels
Unique attachment system for motorcycles with underseat security strap
D-rings allow the bag to be securely attached to the motorcycle
Many thanks to Triumph UK I spent three weeks with this beautiful machine which culminated with The Distinguished Gentlemans Ride in West Sussex.
As it come down the ramp my first impression is it’s a well made, beautiful looking and throaty sounding modern classic bike, here my quick review.
The Triumph Thruxton has been an iconic motorcycle since its first release in the 60’s. The Thruxton was named after the famous Thruxton Circuit, where Triumph had a lot of success. Fast forward to today, and the latest version of the Thruxton, the RS, is a modern classic that pays homage to its rich history while incorporating the latest technology and engineering.
The Thruxton RS is powered by a 1200cc parallel-twin engine that produces 103 horsepower, this engine is mated to a six-speed transmission and is capable of reaching a stated top speed of 140 mph.
The Thruxton RS has a classic design that is inspired by the original Thruxton café racer. It features a low-slung café racer-style seat (no pillion), a classic round headlight, and a sleek fuel tank. The bike also features a modern digital instrument cluster, LED lighting, and a single-sided swingarm.
The engine is ready to unleash its power whenever you command it to do so and the sporty suspension setup further enhances the riding experience, especially along the tricky bends. The rear Ohlins dampers are adjustable and combined with the front Showa forks, the bike delivers quite a planted ride on uneven surfaces despite its suspension being oriented towards athletic characteristics.
The Thruxton RS is equipped with a range of modern features that make it a great choice for riders who want a classic look with modern performance. Suffice to say that Thruxton RS would be easy to manage in the dense city areas, but it is on the highways where it truly shines. The bike also has a range of rider aids, including ABS, and a traction control system.
The Thruxton RS is a great choice for riders who want a powerful and stylish motorcycle. Its classic café racer styling is sure to turn heads, while its modern features and powerful engine make it a great choice for both experienced and novice riders. With its combination of power and style, the Triumph Thruxton RS is sure to be a hit with riders of all levels.
My Conclusion
Overall, the Triumph Thruxton RS ticks all the vital boxes and delivers great value for its price which may seem a bit on the higher side to some, but the flawless finishing and the fun riding experience make up for it.
As for the riding experience, the Thruxton RS combines the best of both aggressive riding experience and traditional café racer goodness. If you’re looking for a classic cafe racer look with modern features, then the Thruxton RS is an obvious choice.
Like with the Triumph Bobber this is a naked bike so once you take it above say 50 mph you will get buffeted about. You could invest in their Dolphin fairing but personally I think it ruins the looks but each to their own.
The Triumph Thruxton RS is now officially my 2nd favourite modern classic coming in a very close 2nd to the Triumph Bonneville Bobber.
Thanks to Ells from Ride and Rest for his insta 360 footage whilst in the DGR
As earlier stated I took part in the The Distinguished Gentleman’s Ride in West Sussex for the first time. To be perfectly honest I’m not a group rider more of a solo rider, I like to go at my own pace so I was apprehensive at taking part in the DGR. I have to say I really enjoyed the ride everyone was courteous, no overtaking at speed etc. My only issue on the ride with Thruxton was there was a lot of stop and start due to traffic and found the bike was getting quite hot.
Helmet worn on the DGR and in test kindly supplied by AGV UK and Bell Helmets UK Jacket, Armoured Jeans, Gloves and Boots worn in test kindly supplied by rst-moto.com/ Bluetooth Alarmed Disc Lock used while storing bike kindly supplied by Xena Security Motorcycle iPhone Mount with Vibration Damper Supplied by Quad Lock
Change has come with Husqvarna Motorcycles unveiling new generation enduro models for 2024.
All-new platform and multiple technical advancements raise the bar for next level enduro performance.
Allowing riders to master terrain like never before, Husqvarna Motorcycles’ all-new 2024 TE and FE machines set a new standard for riding offroad. Expertly crafted with new frames, subframes, bodywork, suspension, and brakes, the extended list of shared innovations across the new enduro platform was introduced to further improve overall rideability. With every model continuing to deliver outstanding performance, riders will undoubtedly embrace and benefit from the technical changes made to all seven class-leading machines.
Offering predictable damping, the new enduro-specific WP suspension allows riders to conquer technical sections with complete confidence and control. The WP XACT Closed Cartridge spring forks incorporate a mid-valve piston for smooth action and consistent performance, while a hydrostop in the final 68 mm of travel helps to maintain forward momentum. A redesigned WP XACT shock features a new piston to improve comfort and is 100 g lighter and 15 mm shorter while retaining 300 mm of travel. Both the fork and shock settings can be adjusted by hand for a fast and easy personalised set-up.
Designed to work in perfect harmony with the WP suspension is a new chromium molybdenum steel frame. Improving anti-squat behaviour and offering revised flex characteristics, the chassis, which includes a new and much more durable hybrid subframe, guarantees each machine delivers exceptionally agile handling with confidence-inspiring straight-line stability.
Wrapped around the new chassis is new bodywork that is adorned with modern, Swedish-inspired graphics and a new high-grip seat cover. Offering an improved ‘rider triangle’, to ensure more knee contact and therefore better control, the slim design of the bodywork also offers complete freedom of movement when riding while standing up. The updated bodywork is completed by a redesigned headlight, producing a brighter light output and is installed using a much more efficient and user-friendly mounting system.
For the new generation, the TE 150, TE 250 and TE 300 2-stroke models are now powered by new engines, fuelled using Throttle Body Injection (TBI) technology. Introduced to ensure these lightweight machines maintain their best-in-class performance, TBI guarantees a much more consistent and controllable spread of power throughout the rev range, even in the toughest of conditions.
The FE 250 and FE 350 machines benefit from new and much more compact DOHC engines. These are positioned in the frame two degrees backwards when compared to the previous generation, which further centralises mass and contributes to the improved anti-squat behaviour of the chassis. In addition, both engines are designed to position all major components as centrally as possible for improved handling and to generate maximum torque and power.
All models in the range take the enduro riding experience to new levels thanks to advanced electronics. The EMS (engine map selection) allows each machine to offer two pre-set riding maps to suit varying terrain, with each gear selected engaging a tailored power delivery. The 4-stroke models offer additional rider aids including Traction Control and a Quickshifter for positive upshifts, even under heavy load.
The line-up is complete with premium components shared across the range including a new LED headlight, enhanced BRAKTEC brakes with high performance GSK discs, a combined start/stop button, ProTaper handlebars, and Michelin enduro tyres.
On the global racing stage, Billy Bolt’s most recent success clearly underlines Husqvarna Motorcycles’ reputation as a highly competitive manufacturer. Competing in the FIM SuperEnduro World Championship, the Husqvarna Factory Racing star secured his third consecutive title indoors to once again demonstrate the exceptional capability of the FE 350.
2024 Technical Highlights
New chromium molybdenum steel frame optimised for improved anti-squat behaviour and enhanced flex characteristics
New polyamide/aluminium hybrid subframe offers exceptional strength and durability
New 48 mm WP XACT Closed Cartridge spring forks deliver consistent damping and predictable handling
New WP XACT rear shock is lighter and developed specifically for enduro riding
New ergonomic bodywork offers revised rider triangle for enhanced control
New 2-stroke engines feature TBI technology for improved rideability and ease of use
New 250cc and 350cc DOHC 4-stroke engines provide class-leading power and torque
New LED headlight provides a brighter light output and simplified fitment
New BRAKTEC brake system and high-performance GSK discs provide superior stopping power
New multifunctional Map Select Switch design controls the Quickshifter and Traction Control (4-stroke only)
New Offroad Control Unit (OCU) for highest level of reliability and user-friendly serviceability of electronics
Premium-quality ProTaper handlebar and ODI Grips
Electric starter powered by a lightweight Li-ion 2.0 Ah battery
All enduro riders can dress and prepare for all conditions with the Functional Offroad Apparel Collection. Headlined by the new Moto-10 Spherical Railed Helmet, an extensive range of riding gear and waterproof clothing ensures riders can perform at their best for longer and in total comfort. For the new models, a comprehensive selection of Technical Accessories is now available with each component designed to enhance the performance and durability of each machine.
The 2024 enduro range is available in the UK from mid-June at all authorised Husqvarna Motorcycles dealers. See below for full model price list.*
TE 150 – £9,249.00
TE 250 – £10,149.00
TE 300 – £10,349.00
FE 250 – £10,649.00
FE 350 – £10,849.00
FE 450 – £11,149.00
FE 501 – £11,249.00
*Price includes VAT, delivery to dealer and PDI.
For more information on the 2024 Husqvarna Motorcycles Enduro range, click here.
One of the UK’s biggest and most-loved motorcycle autojumbles, the Eurojumble, returns to the south late-summer with plenty of bargains in store.
Thousands of motorcycle enthusiasts will gather on Friday, September 1 and Saturday, September 2 at Netley Marsh, near Southampton to hunt for bikes and bargains – either to start a new project or find elusive parts for an existing one.
The Netley treasure trove is filled with motorcycling gold, from spares and parts to tools, collectable signs and even complete machines. Hundreds of traders will be selling biking goodies and memorabilia which you won’t find on the high street and rarely surface in the UK!
Looking to rehome some pre-loved biking possessions (or to make space in the garage for even more projects)? You can book a garage clear-out plot on the Saturday from just £20!
The return of Giallo Ducati: special liveries for the official WorldSBK and MotoGP teams for the Misano races.
Ducati pays tribute to its history in the world of racing by announcing that both the official WorldSBK (Aruba.it Racing – Ducati Team) and MotoGP (Ducati Lenovo Team) teams will compete in the Misano rounds of their respective World Championships with a special livery characterized by the return of Giallo Ducati colour.
The project was presented during a press conference held at the Misano World Circuit Marco Simoncelli in which Centro Stile Ducati Director Andrea Ferraresi took part together with the Italian designer Aldo Drudi, the man who created the special livery . The unveiling for the fans took place shortly before the formation lap of Race-1 of the Italian WorldSBK round, when the Aruba.it Racing – Ducati Team opened the garage door and the official riders, World Champion Alvaro Bautista and teammate Michael Ruben Rinaldi, entered the track astride their respective Panigale V4 R in Giallo Ducati with race suits coordinated with the shades of the bike.
Yellow is a colour that has an important tradition in the history of the Bologna-based motorcycle manufacturer. The first sport motorcycles in this colour date back to the first half of the ’70s (the 750 Sport and 750 SS Desmo of the Spaggiari team), but it was in the ’90s that Giallo Ducati, the colour that specifically inspired this livery, had the moment of greatest popularity with the adoption in the world of racing, which then extended to series production. The memorable models in Giallo Ducati certainly include the Ducati 748, whose racing version took Paolo Casoli to victory in the 1997 edition of the Supersport World Series, without forgetting superbikes such as the 916, 996, 749, 999 and other various models in the range.
“Ducati has an extraordinary history of which its passionate fans are extremely proud. The yellow colour is an important part of this and we have chosen to celebrate it through a contemporary livery full of energy. – declared Andrea Ferraresi, Ducati Centro Stile Director – Colour is an essential ingredient for brand recognition and a fundamental element for all Ducatisti. Ducati is Red, but Yellow also belongs to us and at the same time has an important tradition in Italian motorsport. Giallo Ducati reflects important aspects of our identity, such as energy, enthusiasm and audacity and is a really nice tribute to our sporting history in the year in which we race as World Champions in the two most important motorcycle championships”.
From a chromatic point of view, the livery of the Panigale V4 R of the Aruba.it Racing – Ducati Team has been designed starting from the original graphic base. Giallo Ducati becomes the dominant colour of the bike and is crossed by black, grey and white blocks and lines, creating a combination that celebrates the sporting history of the Bologna-based motorcycle manufacturer, but at the same time gives Giallo Ducati a modern identity.
For more Ducati news check out our dedicated page Ducati UK News
The Benefits of Using Biker Hub – The Motorcycle Business Directory for Biker Businesses
Biker Hub is the new and more importantly free online biker biker friendly business directory brought to you by us at Superbike News.
Biker Hub is an online directory for motorcycle businesses that provides a range of benefits for both businesses and customers. This directory is designed to make it easier for customers to find the motorcycle businesses they need, while also providing businesses with a platform to showcase their services and products.
For customers, Biker Hub offers a comprehensive directory of motorcycle businesses, making it easy to find the services and products they need. The directory is organized by category, allowing customers to quickly and easily find the businesses they are looking for. Additionally, customers can use the directory to compare different businesses and find the best deals.
For businesses, Biker Hub provides a platform to showcase their services and products. Businesses can create a profile on the directory, which includes information about their services and products, as well as contact information. This allows customers to easily find the businesses they need and contact them directly. Additionally, businesses can use the directory to promote their services and products, as well as to connect with other businesses in the industry.
Biker Hub is a great resource for both customers and businesses. Customers can use the directory to quickly and easily find the services and products they need, while businesses can use it to showcase their services and products and connect with other businesses in the industry. With its comprehensive directory and easy-to-use platform, Biker Hub is an invaluable resource for anyone in the motorcycle business.
High quality German luggage and protection for the new Honda Hornet.
Honda’s Hornet has returned to the range after almost a decade, promising to be just as versatile as its 1990s namesake.
Owners of the new incarnation can ensure the new model is even more accomplished than the old, with a comprehensive range of accessories from SW-Motech. All designed to complement the naked street bike, without ruining its minimalist lines. The range includes:
Luggage
SW-Motech’s Pro Tank Ring (£32.95) offers quick and fuss-free fitting of their Pro Series Tank Bags; from the compact 3-5 litre Pro Micro (£112.96), the handy 5-8 litre Daypack (£138.95), to the spacious Pro Trial (£204.95), which is expandable from 13-18 litres.
For extra carrying capacity, a complete Urban ABS side case system for the Hornet (pictured) adds 33 litres of storage with minimal weight. The system retails at just £423.36 and comes with everything needed to get going, including two discreet SLC Side carriers that fix to existing points on the CB750’s subframe, and a pair of lightweight, 16.5 litre, Urban ABS cases. These come with waterproof inner bags, built-in anti-theft protection and lockable zippers.
Protection Aluminium Lever Guards offer protection for both brake and clutch lever against falls and drops. They’re made from high-quality forged and milled anodized aluminium, mount to the end of the Hornet’s handlebar and retail at £116.64 per pair.
The robust, powder-coated steel Engine Crash Bars (£181.44) add extra insurance against damage. They protect the upper engine casings and radiator and fix to existing mounting points for quick and easy fitting.
Stylish and practical, the high-quality aluminium alloy Front-End Spoiler (£165.20) protects the downpipes, engine casing and chassis from debris thrown up by the front tyre, and gives the Hornet a cool streetfighter look.
WP Suspension launches new Xplor Pro for the 2024 KTM Enduro Range
WP Suspension is all about going one step further. For those riders who want to travel off the beaten path and are searching to to discover new terrain, facing new challenges and exploring the unknown.
WP Suspension never lacks ambition and is always driving development of its PRO COMPONENTS, looking at every aspect of suspension technology to enhance rider comfort and safety, while increasing performance and the ability to overcome increasingly demanding obstacles with greater peace of mind.
For this reason, WP Suspension is pleased to present the new XPLOR PRO 7548 Forkand XPLOR PRO 8946 Shock for the KTM 2024 ENDURO Range.
The new and redesigned XPLOR PRO 8946 Shock is an advanced, premium shock absorber designed for enduro riders. It incorporates the innovative WP SUPERTRAX Technology that detects when the rear wheel is no longer in contact with a riding surface, enabling faster rebound by opening a bypass oil valve to minimise the time spent without ground contact. Furthermore, the XPLOR PRO 8946 Shock helps to reduce motorcycle compression and promotes a more upright riding position. These factors decrease the rider’s physical stress, providing a crucial advantage in competitive scenarios. By minimising physical strain, riders can maintain better control over their motorcycles and perform at a higher level.
Main characteristics and features
New flow-optimised compression adjusters, big high-speed compression adjuster and small low-speed compression adjuster
New flow-optimised main piston for improved damping response
New SKF seal bushings
All adjusters accessible from one side
Hand-crafted with the highest care and manufactured using premium materials for the increased durability
Developed through and inspired by motorsports success
The XPLOR PRO 7548 Fork encompasses WP CONE VALVE Technology to offer ambitious riders uncompromised off-road performance. The XPLOR PRO 7548 Forkcombines comfort with improved breakthrough reserves and enables an exceptionally direct response on any terrain.
Main characteristics and features
New hydro-stop for better end progression
Basevalve tap with low-speed circuit for better damping control
Progressive damping behaviour thanks to WP Cone Valve Technology
High damping reserves for strong impacts and jumps, preventing abrupt locking
Comfortable handling in all situations
No damping loss thanks to the WP CONE VALVE Technology
Fully adjustable
The XPLOR PRO 7548 Fork, article number A490C167X403220, is available for £2,888.78 including VAT. The XPLOR PRO 8946 Shock, article number A490C467X311220, is available for £1,925.82 including VAT.
Both PRO COMPONENTS will fit the following motorcycles: KTM: All Enduro Models from 2024
Yamaha’s ultimate high specification long distance adventure bike.
The new Ténéré 700 World Rally represents the ultimate version of Yamaha’s long distance adventure bike and can trace its heritage back to the very beginning of the world’s toughest race.
The story began back in 1979 when Yamaha won the first ever Dakar Rally. Inspired by this success and encouraged by the growing interest in long distance rally events, the company embarked upon the development of a machine that would forever change the motorcycle world.
Introduced in 1983, the original Ténéré is recognised as one of the most influential and iconic motorcycles of the 20th century. Equipped with a large capacity fuel tank, rugged chassis and high torque engine, Yamaha’s first ever Adventure bike gave thousands of riders the opportunity to go to faraway places and discover new horizons.
No other Adventure bike comes close to matching the pure racing heritage of the legendary Yamaha Ténéré. Not only did it enable a whole new breed of moto adventurers to live their dreams – it also inspired many riders to compete in the world’s toughest Rally events that have tested the rider and machine to the limit.
Team Yamaha’s annual Dakar campaigns witnessed some incredible performances by desert specialists including Yamaha Motor France CEO Jean Claude Olivier – and of course desert legend Stéphane Peterhansel who took six victories with Yamaha and ensured his name will live forever in the record books. To pay tribute to these riders and the machines they rode, Yamaha is launching a special version of the Ténéré that blends true racing heritage with modern day performance.
Tenere World Rally 2023 with Stephane Peterhansel livery of 1993 XT750 Super Tenere
Ténéré 700 World Rally – the premium desert stormer
Featuring iconic factory racing colours inspired by Stéphane Peterhansel’s 1993 Dakar race bike, the new Ténéré 700 World Rally is the most exclusive model in the 2023 Yamaha Adventure range, celebrating Yamaha’s remarkable Rally performances with a range of different Ténéré models over the past 40 years.
Its rally-ready specification includes premium long travel KYB suspension systems, as well as 23-litre dual side-mounted fuel tanks, an exclusive Akrapovič titanium muffler and a dedicated flat 2-piece seat – and there’s also a 5-inch colour TFT meter with smartphone connectivity, 3-mode switchable ABS and an Öhlins adjustable steering damper.
Historic Yamaha Rally Racing colours
With its bold new blue, pink fluo and silver historic rally racing colours based on the design used on Stéphane Peterhansel’s 1993 factory bike, the Ténéré 700 World Rally celebrates Yamaha’s winning Dakar history and pays homage to all of the heroic factory riders who have ridden in the world’s toughest event. The same colours will be used by Yamaha riders Alessandro Botturi and Pol Tarrés in their 2023 race programme where they will test their Ténéré factory bikes to the limit.
Lightweight Akrapovič slip-on muffler
Premium components feature throughout this new flagship Adventure bike. The exclusive slip-on Akrapovič muffler accentuates the high torque feeling and distinctive roar coming from the 270-degree crank CP2 engine and highlights this exclusive machine’s best-in-class specification.
23-litre dual side-mounted fuel tanks
Yamaha’s winning Dakar bikes pioneered the company’s use of long range fuel tanks, so the Ténéré 700 World Rally is equipped with the latest race developed 23-litre fuel tanks that give great autonomy for long distance rides.
The bulk of the fuel is carried as low as possible in order to achieve mass centralisation for agile handling and the top of the tanks is positioned lower than the standard Ténéré for easy rider mobility.
Tenere World Rally 2023 with Stephane Peterhansel livery of 1993 XT750 Super Tenere
High specification 43 mm KYB front forks, 230 mm travel
The premium suspension systems on the Ténéré 700 World Rally are designed to offer excellent handling performance when riding off road for long periods of time. The black coloured 43mm KYB front forks are fully adjustable for spring preload, as well as compression and rebound damping – enabling the rider to dial them in to match different loads, terrain and speeds. And with 230 mm of travel, the World Rally is equipped to take on the toughest off road terrain.
Aluminium piggyback rear shock, 220 mm travel
The adjustable rear suspension system is matched to the high specification front end and features a competition quality aluminium body with a piggyback reservoir that ensures consistent damping performance. Featuring a special linkage and large bump stop, the World Rally’s shock gives 220 mm rear wheel travel.
Öhlins adjustable steering damper
With 18 different settings, the lightweight Öhlins adjustable steering damper provides added confidence and controllability when the going gets tough and enables the rider to get the most from the premium suspension systems.
Tenere World Rally 2023 with Stephane Peterhansel livery of 1993 XT750 Super Tenere
Flat rally inspired 2-piece seat
With its 2-piece design, the flat rally inspired seat can accommodate the fitment of a rack or luggage by removing the rear section. The flat profile ensures easy rider mobility and effortless front/rear weight shifting, while its dual black-grey material construction gives a firm yet comfortable ride. For added exclusivity, the seat also features the World Rally logo.
5-inch colour TFT with mobile connectivity and 3 themes
Ténéré 700 World Rally riders have a choice of three switchable screen styles – digital, analogue or roadbook style – and the connected 5-inch colour TFT display can also be linked to a smartphone with the free MyRide app, enabling the display of text messages and incoming call notifications on the screen.
Tenere World Rally 2023 with Stephane Peterhansel livery of 1993 XT750 Super Tenere
3-mode switchable ABS
The World Rally’s 3-mode switchable ABS gives the rider total flexibility in choosing how they want the bike to behave on a variety of surfaces. Mode 1 is fully on, with ABS working on both wheels – a legal requirement on public roads. Mode 2 is front wheel on and rear wheel off, giving added confidence on loose gravel tracks – and Mode 3 is fully off, giving the rider ultimate controllability when riding in the dirt.
Ténéré 700 World Rally Highlights
Heritage Yamaha Rally Racing colours
Lightweight Akrapovič slip-on muffler
23-litre capacity dual side-mounted fuel tanks
High specification 43 mm KYB front forks, 230 mm travel
Öhlins adjustable steering damper
Aluminium piggyback rear shock, long 220mm travel
Dedicated 2-piece flat rally seat
5-inch colour TFT meter with smartphone connectivity and 3 themes
3-mode switchable ABS
Dedicated World Rally side grip pads
Tenere World Rally 2023 with Stephane Peterhansel livery of 1993 XT750 Super Tenere
Ténéré 700 World Rally colour, availability and price
The exclusive new Ténéré 700 World Rally is available in Trophy Blue, with black coloured front forks, black-grey seat and black wheel rims.
Deliveries to European Yamaha dealers and prices vary per region, so please contact the national Yamaha distributor for full information.
Yamaha Genuine Accessories and Adventure Clothing
Yamaha Genuine Accessories enable Ténéré 700 World Rally owners to easily personalise their motorcycle to suit their next adventure. Customers can order the accessories before collecting their new motorcycle and have them fitted by their Yamaha dealer.
Yamaha’s Adventure clothing line includes riding jackets and trousers, as well as a selection of hoodies, T-shirts, caps and more. The range is constantly evolving and new products are added throughout the year.
Tenere World Rally 2023 with Stephane Peterhansel livery of 1993 XT750 Super Tenere
MyGarage app
Yamaha’s MyGarage app is the quick and easy way for customers to build a virtual version of the Ténéré 700 World Rally with a range of Genuine Accessories while sitting at home with their smartphone or laptop. The free app allows users to add and remove accessories to create their ideal machine and the finished result can be viewed in 3D from every angle.
MyGarage takes the guesswork out of choosing which accessories to fit, and to make things even easier the customer’s final selection can be emailed to their chosen Yamaha dealer who will fit the selected Genuine Accessories to the new Ténéré 700 World Rally.
For full information on Yamaha Genuine Accessories and Apparel or MyGarage please visit www.yamaha-motor.eu/uk
Tenere World Rally 2023 with Stephane Peterhansel livery of 1993 XT750 Super Tenere
MyRide app
Yamaha’s free MyRide app gives all Ténéré 700 World Rally riders the chance to get more enjoyment and information out of every ride, whether it’s a day out or a round-the-world adventure. Available for iOS and Android devices, it tracks and stores every route covered and enables users to create their own story and add pictures which can be shared on social media.
On the Ténéré 700 World Rally the bike’s CCU works with MyRide to enable connectivity and displays texts and incoming call notifications on the 5-inch TFT colour display, as well as showing mobile battery status.
MyRide allows Ténéré 700 World Rally riders to review riding statistics including total distance, elevation, top speed, average speed, acceleration and lean angle, and then compare their data with fellow riders. The system can also alert the rider of any technical issues and even report them to a Yamaha dealer or designated contact.
For more Yamaha Motorcycles UK news check out our dedicated page Yamaha Motorcycles UK
New 2023 Arai limited edition RX-7V Evo helmet, celebrating the 100th anniversary of the MANX GP road race.
To celebrate this year’s 100th Anniversary of the Isle of Man Manx Grand Prix, Arai helmets -in partnership with TheVisorShop.com and the Manx Grand Prix Motorcycle Club – have produced a limited-edition Arai RX7V Evo helmet with ECE R22-06 approval. This is the first time there has been a helmet for the Manx Grand Prix and the detailed design highlights the mountain course over which the Manx GP has been held since 1923.
From the start to finish, the helmet design introduces a golden line around the commemorative helmet following the topography of the world’s most challenging 37.73-mile racetrack. This limited-edition helmet features some of the iconic landmarks and timing sectors the island is famous for, together with the Triskelion (Three Legs of Man).
The helmet will be available to purchase from Thursday 20th July exclusively through thevisorshop.com and Crossan Motorcycles Ltd – RRP £829.99. The Manx Motorcycle Club will receive a royalty from the sale of each of the limited-edition Manx GP helmets so all sales will support this fantastic club.
This UK exclusive helmet will be officially unveiled at the Isle of Man TT in the Arai Village, at 9am GMT on Thursday 1st June 2023.
To celebrate 20 years of cooperation with KTM: MOTOREX presents limited edition of popular engine oils.
To celebrate one of the most successful – and with 20 years also one of the longest lasting – To celebrate one of the most successful – and with 20 years also one of the longest lasting – partnerships in the industry between the two power houses KTM and MOTOREX, the latter launches an exclusive limited-edition run of two of its most popular engine oils: POWER SYNT 4T SAE 10W/50 and CROSS POWER 2T. These limited-edition products will be available exclusively at KTM dealers around the globe.
Two decades ago, it all started with a common understanding: coming in second was not an option for either of the two companies. The best solution was to build something great together.
Fast forward to present day, the two companies share 119 world championship titles: from motocross to supercross, enduro to rally, and Moto2 to Moto3. The passion to “exceed the limits” has paid off and was most recently represented with a victory at the 2023 Dakar Rally in January thanks to Kevin Benavides (Red Bull KTM Factory Racing).
It is obvious that this partnership extends much further, so let us leave the world’s muddiest, dustiest race tracks and let’s enter MOTOREX’s Race Laboratory and KTM’s R&D Department. There, under meticulous conditions, the findings from the race track are jointly analyzed to continually challenge the limits of what is possible.
Together with KTM, MOTOREX has the unique possibility to have access to the world’s best riders and teams to constantly test and further develop its products. I It is important to MOTOREX that aside from these race teams, that all other riders around the globe also reap the benefits of this competitive advantage. That is why MOTOREX products are not only made in Switzerland, but also engineered in cooperation with the world’s best motorcycle manufacturer.
In conclusion, it is anything but a coincidence that KTM has been recommending MOTOREX for 20 years.
So here is to another 20 years of being #RaceProven.
GS Yuasa, the leading Japanese global battery manufacturer with a local presence across Europe, is proud to announce the return of their high-profile advertising campaign, ‘Powering what matters’.
Centring around a video advert, the popular and charming story explores the world of GS Yuasa through the eyes of 6-year-old Isabella and her mother.
Following the huge success of last year’s campaign, which achieved over 30 million impressions, the initiative will be relaunched for June and July across various European countries where GS Yuasa have a strong regional presence including in Germany, Italy, Spain and Sweden. The coordinated activity will showcase the wide range of applications that utilise GS Yuasa batteries, highlighting why they are the number one choice for millions of applications around the world.
The videos and imagery highlight the diverse range of markets served by GS Yuasa, from starter batteries for automotive to batteries for satellites. Activity will be run over multiple digital and offline media channels including YouTube, social media, display advertising and throughout the battery manufacturers distributor network.
The superior quality, reliability and performance of GS Yuasa’s Valve Regulated Lead Acid (VRLA) and lithium-ion batteries make them the preferred choice for vehicle, motorcycle and industrial applications. This campaign builds upon GS Yuasa’s long-standing status as European market leader for industrial and motorcycle batteries for over 40 years.
James Douglas, European Group Marketing Manager for GS Yuasa Battery Europe Ltd said: “Our batteries have long been powering what matters, and this campaign brings the GS Yuasa name to the forefront of our activities. We know that almost all battery manufacturers make similar claims, however, we can go one step further with a message that is truly unique to us. This campaign highlights the enormous breadth of applications powered by GS Yuasa. From exploring the deepest depths of the ocean to the International Space Station 250 miles above earth – GS Yuasa batteries are the number one choice for millions of applications around the world.”
GS Yuasa’s coordinated European advertising is a testament to the battery giant’s continuous dedication to its customers, and its commitment to promoting the brand across the continent. Automotive technicians, motorcycle dealers, UPS technicians, and alarm installers are encouraged to follow @GSYuasaUK on social media to explore the world of GS Yuasa for themselves and stay up to date with the latest news and developments.
For more information about GS Yuasa, Yuasa and GS, visit gs-yuasa.eu.
For more information on Yuasa’s latest news and products visit www.gs-yuasa.eu
Motorcycle Industry News and Images mainly from UK
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