Category Archives: Dealer News

Dealer News, Industry News, Latest News

Rev Up! Bristol Bike Nights Roar Back into Action This May

Rev Up! Bristol Bike Nights Roar Back into Action This MayCalling all bikers! Mark your calendars and fire up your engines, because Bristol Bike Nights are back for another epic season, starting Friday, May 3rd at Fowlers Motorcycles!

This is much more than your average motorcycle meet. Bristol Bike Nights are legendary for bringing together hundreds of passionate riders on every kind of machine imaginable. It’s a feast for the senses, from gleaming chrome to the dark side and from scooters to superbikes, there’s a vibrant community spirit.

There will be opportunities to rub shoulders with motorcycle superstars – racing heroes and adventurous touring legends – who will be there to share their stories and inspire you.

Plus exclusive deals from top brands like Alpinestars and Weise, and a chance to win big in the free raffle.

At each event, one special motorcycle will be awarded ‘Bike of the Night’ by the organisers, and automatically entered into ‘Bike of the Season’, which will be announced at the final event in September.

And there’s more! Bristol Bike Nights are a sensory overload in the best way possible. Dig into burgers and hot dogs, crank up the music, and mingle with local clubs and charities.
Here’s what makes Bristol Bike Nights a must-attend:

  • Free entry for all bike nuts!
  • First Friday of every month from May to September (easy to remember!)
  • 5:30 PM to 8:30 PM – perfect for kicking off your weekend.
  • Incredible atmosphere: Meet fellow riders, see amazing bikes, and enjoy good vibes
  • Guest stars, raffles, giveaways, and more!
  • Food, music, and local vendors

No booking required, just show up and join the fun! Fowlers Motorcycles are conveniently located at 2-12 Bath Road, Bristol BS4 3DR, just a 10-minute walk from Temple Meads Station.

For more details, visit.www.fowlers.co.uk

Bristol Bike Nights – Get ready for a two-wheeled blast this summer!

Aprilia, Dealer News, Industry News, Latest News, Manufacturers, Moto Guzzi

2024 Aprilia Days & Moto Guzzi Days

Aprilia and Moto Guzzi invite bikers to discover the new additions for 2024, as well as special benefits that apply across the entire range.

This month, the brands are offering exclusive test rides of Aprilia’s new small sporty bike, the RS 457, as well as Moto Guzzi’s models for adventurous travel: the eagerly awaited Stelvio, and bikes from the revamped V85 range.

Each year, motorbike fans eagerly anticipate the arrival of motorbike season, marked by the special open-door period at Aprilia and Moto Guzzi sales outlets in April. The Aprilia Days and Moto Guzzi Days offer a unique opportunity for all motorcycling fans to jump into the saddle of the latest models from the two iconic Italian brands, and discover the exclusive benefits offered across the entire range of Aprilia and Moto Guzzi models.

Aprilia Days
The biggest star of this years’ APRILIA DAYS is the latest addition to the super-sporty RS family. The new Aprilia RS 457 bursts into the segment of small-displacement sporty bikes that can be driven with an A2 licence: boasting a unique blend of lightness, power, and easy riding, with the best power-to-weight ratio in its class. A true sporting model in pure RS style, this bike is set to become a new technological and stylistic point of reference for young motorcyclists, and retails at £6,500.

The Noale-based company is also offering many other exclusive promotions throughout April on the Aprilia Tuareg. Available in three new eye-catching colours for 2024 – the evocative Dakar Podium, Atreides Black and Canyon Sand – the twin-cylinder adventure bike is available for purchase with a £750 discount.

Discounts of £750 are also available on the other models in the RS660, as well as £250 on the 125 range (RS, Tuono, RX and SX).

To find out more and to book an appointment, visit the webpage:

https://www.aprilia.com/gb_EN/promotions/

Moto Guzzi Days
The MOTO GUZZI DAYS 2024 set off in search of adventure, with the eagerly awaited, new Moto Guzzi Stelvio available for test rides.

The house of the Eagle’s on- and off-road model, developed on Moto Guzzi’s most advanced technical base, boasts leading performance thanks to its twin-cylinder compact block engine, in addition to innovative technologies designed to maximise both riding pleasure and safety.

The new Moto Guzzi Stelvio is available at a price of £14,700 while the version that features the innovative PFF Rider Assistance Solution platform is available to purchase for £15,400

The spotlight also falls on the models in the new V85 range. The eagle brand’s iconic travel enduro bike is available for test rides in the form of the V85 Strada, V85 TT and V85 TT Travel versions. This diverse range caters to all motorcyclists eager to set off on an adventure, regardless of their destination.

For the entire month of April, customers can enjoy exclusive trade-in offer of up to £1000 on the V100 Mandello roadster.

To find out more and to book an appointment, visit the webpage:

https://www.motoguzzi.com/gb_EN/promotion/

Dealer News, Industry News, Latest News

New Dealer in Brighton – Marina Motorcycles

🌟Marina Motorcycles🌟

🌟 Grand Opening of Their New Showroom Sunday 12th May 2024🌟

Coming soon to Brighton is Marina Motorcycles 300 SQUARE METRE modern upmarket motorcycle showroom stocking multiple brands of on and off-road bikes, clothing, helmets and a vast range of accessories for all types and styles of riding.

Come on down to support them at 12-13, The Waterfront, Brighton Marina Village, BN2 5WA

The team would be very happy to welcome you in to their impressive new style showroom to share the brands we stock here at Marina Motorcycles Ltd!!

Free Parking For All!!

Motorcycle Parking!!

Plenty of restaurants and bars all within walking distance for you to grab some food.

Dealer News, Industry News, Kawasaki, Latest News, Manufacturers

The popular Kawasaki Dealer Demo Days return for 2024

This summer, riders across the UK will once again be able to enjoy the latest models in the 2024 Kawasaki range when the brand’s popular Dealer Demo Days roadshow returns.

Kicking off in April, the event will visit dealers the length and breadth of the country.

With summer just around the corner, the Kawasaki Dealer Demo Days is the perfect opportunity for riders to get out on the road and try the latest 2024 Kawasaki range. This year’s event will run between April and September and will see the roadshow visit dozens of dealers across the UK, so customers should keep an eye on their local dealers for their closest event.

Each event will see a huge array of machines for riders to book test rides on, including the exciting new Ninja 7 Hybrid and Z 7 Hybrid machines, Ninja ZX-4RR, Z500 and Ninja 500. Alongside these new models, attendees will also be able to try the ever-popular Ninja 1000SX and Versys range.

With booking going live shortly, customers will need to head to the Kawasaki UK website to find their chosen event and book on to their 2024 model of choice. Images can be downloaded here.

Craig Watson, Sales and Marketing Manager at Kawasaki Motors UK:
“With the better weather just around the corner, the excitement to get out riding again is definitely building! Our Dealer Demo Days have been a huge success in recent years, so we’re pleased to be bringing them back again for 2024, offering bikers a chance to experience some of the latest and exciting machines in our range.”

Full line-up of models available to test ride:

Z500 SE
Ninja 500 SE
Eliminator SE
Ninja 650
Ninja ZX-4RR
Ninja ZX-6R
Z 7 Hybrid*
Z900 SE
Z900RS
Ninja 1000SX
Versys 1000 SE
Ninja ZX-10R
Ninja H2 SX SE
Z H2 SE
Ninja 7 Hybrid*

*Hybrid machines are subject to availability

Dealer News, Industry News, Latest News, Manufacturers, Norton Motorcycles

Norton Motorcycles and Winchester Motor Group open all-new South Downs Motorcycles

Norton Motorcycles has begun a new sales partnership with Winchester Motor Group in Hampshire to open all-new South Downs Motorcycles.

Norton is the sole motorcycle brand stocked at South Downs Motorcycles, with the full product range on offer, including the Norton Commando 961, the V4SV, the V4CR, the recently launched 125-year Limited Editions, and the company’s branded apparel.

Located just a short ride from renowned motorcycle locations, South Downs Motorcycles is in the perfect spot to serve the motorcycle community.

Visitors will be able to view, test, and buy their Norton motorcycle on site via the dedicated South Downs Motorcycles team, as well as organise servicing and repairs, and purchase parts, accessories, and apparel.

The Hampshire location opening coincides with the ongoing Norton Limited Edition Road Show. As such, the Road Show will be extended to include South Downs Motorcycles, reaching South England in February.

Mark Mills-Goodlet, Managing Director of Winchester Motor Group, said: “We’re very excited to be joining Norton’s expanding network of sales partners. In the Commando 961, V4CR and V4SV Norton has a truly unique collection of British made motorcycles that, along with their attention to customer care, gives us the confidence to begin our first two-wheeled offering.”

Chris Bexon, Head of Sales at Norton Motorcycles, said: “We’re delighted to be partnering with Winchester Motor Group to open our first Norton-dedicated sales partner location. South Downs Motorcycles is in a perfect location deep in the heart of motorcycle country, and by working with such an established business as Winchester Motor Group, we look forward to celebrating our successes together.”

About Winchester Motor Group

Established in 1965 by Robert Mills-Goodlet and his wife Pam, Winchester Motor Group is a family-owned business that has over 50 years of trading experience as an automotive retailer.

The business is one of the longest serving Volkswagen agents in the country with five locations across Hampshire. It prides itself on its exceptional customer service, which the dedicated Norton team will subsequently bring to its new South Downs Motorcycles branch.

For more Norton Motorcycles check out our dedicated page Norton Motorcycles News

or head to the official Norton Motorcycles website nortonmotorcycles.com/

Dealer News, Indian Motorcycles, Industry News, Latest News, Manufacturers

Indian Motorcycle Reading launches showroom with open invitation

Indian Motorcycle UK has strengthened its presence in the Reading / Berkshire area with the opening of a new official dealer, Rideworx – Indian Motorcycle Reading.

Bringing America’s first motorcycle brand to the region with full sales and aftersales facilities, Indian Motorcycle Reading has issued an open invitation for all riders to join them on Saturday, January 26 as they open their doors to celebrate the new showroom.

Indian Motorcycle Reading guests will be welcomed to see the new facility, meet the team and view the Indian Motorcycle range alongside the clothing and accessory line-up. With classic models on display, a free buffet and drinks, everyone is welcome whether they ride an Indian Motorcycle or any other marque.

Ryan Leadbetter, Director of Indian Motorcycle Reading said, “The whole team is super excited about joining the Indian Motorcycle network. For me, it’s the perfect fit. I love big cruisers, customs and the social side that makes riding them so enjoyable. Having started Rideworx from scratch 8 years ago, it’s remarkable how it has grown. Becoming an Indian Motorcycle dealer is a significant milestone for everyone involved. We can’t wait to embrace the lifestyle, welcome everyone to our showroom and be an active part of the local scene as we set up our Indian Motorcycle Riders Group in the coming months.”

“We are always looking to make Indian Motorcycle more accessible to UK riders by opening showrooms that fill a gap in the network. Finding the right people who truly understand what Indian Motorcycle is all about is an essential part of developing a high quality, customer focussed dealer network. With Ryan and his staff, we have a team that is passionate about what it means to be an Indian Motorcycle owner and visitors from the area will have a great experience at the dealership,” said Andy Simpson, National Sales Manager for Indian Motorcycle UK.

Indian Motorcycle Reading can be found at Rideworx, Unit 1, 125 Reading Road, Wokingham, RG41 1HD. Telephone 01189 780 089.

For more Indian Motorcycle UK news check out our dedicated page Indian Motorcycle UK News

or head to the official Indian Motorcycles UK website indianmotorcycle.co.uk/

Dealer News, Industry News, Kawasaki, Latest News, Manufacturers

Attractive new promotions available with Kawasaki this January

For bikers looking to kick-start the New Year with a new machine, Kawasaki UK is excited to announce a raft of attractive promotions across a range of 2023 models.

Available from authorised Kawasaki dealers from today, the offers include a wide choice of bike, from entry-level options such as the Ninja 125cc through to the supercharged Ninja H2 SX.

These fantastic new promotions are designed to help riders of all abilities discover a brand new Kawasaki for 2024, with all 2023 model year machines 650cc and under now available with a competitive 4.9% HP and 5.9% PCP rate when purchased through an authorised Kawasaki dealer via Kawasaki K-Options finance.

For motorcyclists looking for a bigger capacity option, the popular Boost Up promotion is remaining with customers able to get £1,000 contribution towards the purchase price of the 2023 Ninja ZX-10R and Ninja 1000SX, and now also the Versys 1000 family, when purchased through K-Options Finance at 9.9% PCP. New for this year is the Supercharged Boost, which will give riders a huge £3,000 contribution when purchasing the 2023 Ninja H2 SX or Z H2 (including the SE variants).

Craig Watson, Sales and Marketing Manager at Kawasaki Motors UK:
“We are entering the new year with a fantastic line up for pretty much every style of riding and with the host of enticing offers from boost up support to great rates of K-Options Finance, now is the time to get down to your local dealer and pick up your new Kawasaki!”

Dealer News, Ducati, Industry News, Latest News, Manufacturers

Ducati announces the opening of a new store in Sunderland with Vertu Motorcycles

Ducati is to enhance its dealer network through a strategic partnership with Vertu Motorcycles, part of the wider Vertu Motors group, marking the motor retailer’s inaugural dealership for the renowned Italian motorcycle brand.

Vertu Motorcycles Ducati Sunderland, which will be situated next to the Vertu Motors retail brand’s other retail centres at Boldon Business Park, will offer the full range of Ducati and Scrambler Ducati motorcycles, alongside associated aftermarket accessories and related apparel. The site will also offer the Ducati Approved programme and provide specialist expert servicing from dedicated motorcycle technicians.

An existing building is set to receive two single-story extensions, with building work scheduled to create additional parts storage and a motorcycle workshop, including a purpose-built service reception. An additional nine members of full-time colleagues will be recruited by Vertu in order to support the new business.

The new site represents Vertu Motors plc’s first dedicated Ducati dealership. The new dealership joins Ducati’s global sales network, which today counts more than 800 points of sale in more than 90 countries worldwide.

Chris Taylor, Operations Director at Vertu Motors plc, said: “We’re very excited to be partnering with Ducati to bring the globally revered premium motorcycle brand to
Sunderland for the first time. Ducati has a loyal following amongst motorcycle fans, and its community continues to grow and grow.
“Ducati enthusiasts in the Northeast will have the opportunity to attend our opening event in Summer 2024, and we’re looking forward to welcoming everyone.
“We will soon be beginning the recruitment process for colleagues to join the new centre. It will be a truly exciting addition for the motorcycle community in the area, and with Ducati and BMW Motorrad on the same site, it will provide a first-class ride to destination.

Robert Forrester, Chief Executive of Vertu Motors plc, said: “We are thrilled to embark on this exciting journey with Ducati, bringing the passion and precision of this iconic motorcycle brand to Sunderland. This partnership underscores our commitment to delivering exceptional experiences to motorists, whether they are on four or two wheels.
“Vertu continues to grow, adding new manufacturers, new dealerships and new colleagues to the Group, built on a foundation of delivering an outstanding customer motoring experience through honesty and trust.”

Fabrizio Cazzoli, Managing Director of Ducati UK, said: “I’m pleased to confirm the expansion of Ducati dealer network together with a well-established partner such as Vertu Motors plc. Ducati’s pillars “Style, Sophistication and Performance” will be perfectly represented in the new location which, in the next few months, will be preparing to welcome Ducatisti and fans. 2024 is a year where Ducati will keep growing in the adventure and off-road while confirming its leadership in the sport segments, always putting customers’ experience first.”

Visit ducati.com and vertumotorcycles.com for full details.

CFMoto, Dealer News, Industry News, Latest News, Manufacturers

CFMOTO joins Fowlers line-up

Fast-growing motorcycle brand brings variety and value to Bristol bikers.

CFMOTO is joining the line-up at Fowlers, offering bikers in Bristol and beyond an unrivalled choice of new machines.

A relatively new brand in the UK, CFMOTO is rapidly gaining in popularity, due to the impressive variety of bikes in the range and accessible OTR prices. It will sit alongside 15 other manufacturers currently represented in Fowlers’ central Bristol showrooms.

The growing CFMOTO line-up has something for riders of all tastes. The neo-retro 300CL-X and 700CL-X Heritage, priced at £3,599 and £5,999 respectively, are sure to be a hit with fans of modern classics.

At just £4,499 the super-sharp 649cc, liquid-cooled, fuel-injected parallel-twin 650NK offers an effortless and engaging naked bike experience, perfect for newer riders looking to step-up.

For those who want to really broaden their horizons, the range-topping 800MT Touring dual sport feels equally at home on a mountain trail as it does on the motorway. Its impressive spec includes a DOHC liquid-cooled 799cc twin-cylinder engine, KYB suspension and Cornering ABS; all this and more available at an OTR price of only £9,199.

A rapidly growing brand, CFMOTO was founded in 1989 and currently employs around 5000 people. The firm sold 127,000 new bikes worldwide in 2021.

It was also the first new manufacturer to enter the Isle of Man TT for over 50 years. In 2016 a WK650i – ridden by TT legend Gary Johnson – finished fourth in the Lightweight class, missing out on a podium by just 2 seconds.

Alongside the choice of new machines for sale, CFMOTO owners can benefit from routine servicing and maintenance in Fowlers’ fully-equipped on-site workshops, with comprehensive spares back-up from Fowlers Parts, the largest stockist of genuine motorcycle parts in the UK.

A huge selection of clothing and accessories are also available, as is the option to refuel and relax in Harry’s Café on the mezzanine above the showroom floor.

Find out more about the CFMOTO range and book a test ride at fowlers.co.uk

View our dealer news section for more news: Dealer News

For more information on Fowlers Motorcycles products visit www.fowlers.co.uk

Dealer News, Industry News, Latest News

CCM Motorcycles Expands Dealership Offering with Exciting Krazy Horse Partnership

CCM Motorcycles, the renowned British manufacturer of expertly crafted, meticulously engineered, hand-built motorcycles, is proud to announce another exciting milestone with the signing of a strategic collaboration between the manufacturer and the Krazy Horse dealer network.

Building upon previous announcements, this strategic partnership emphasises CCM’s commitment to bringing their hand-built motorcycles to even more enthusiasts across the UK. The outstanding reputation of Krazy Horse as a leading motorcycle retailer fits in well with CCM’s fundamental beliefs of providing excellent craftsmanship and unmatched client experiences. This agreement not only expands CCM’s distribution and service network but also ensures that its valued clientele can access the latest range of CCM motorcycles at selected Krazy Horse showrooms. 

“We are truly excited about the opportunities this partnership with Krazy Horse presents” stated Tom Soar, Managing Director of CCM Motorcycles. “This collaboration is an important milestone in the evolution of our business as we work with a respected industry leaders to propel our brand to ambitious heights”, he continued.

CCM Motorcycles will join the prestigious Krazy Horse family with selected sites proudly showcasing the full range of CCM models, unrivalled levels of customizable options as well as having a fleet of demo bikes available for test rides. Further details of specific Krazy Horse sites will be communicated in due course. 

“Krazy Horse is dedicated to bringing exciting and different motorcycles to our customers. This is a great addition to our existing range of brands with their unique mix of individual motorcycles and the opportunity to customise a bike to an owner’s specification” said Paul Beamish, Founder of Krazy Horse.

As CCM Motorcycles continues its exhilarating journey of innovation and collaboration, further announcements of additional partnerships and locations of the expanding dealer and servicing network will be made.”

Checkout Krazy Horse website for more info

Dealer News, Industry News, Latest News

Bristol Bike Night on 1st September

Peter Hickman ‘the fastest road racer in the world’ will be the star guest at Fowlers Motorcycles for their final Bike Night of the season on Friday 1st September.

Held on the first Friday of each month, this popular event regularly attracts hundreds of riders to Fowlers’ central Bristol showrooms and plenty of free entertainment is in store.

Fowlers will be revealing a new motorcycle franchise that will be joining the 15 other makes currently supplied from their Bristol showrooms.

Visitors will have an opportunity to experience the thrill of wheelies in a safe, controlled environment on the Extreme Wheelie machine.

Bristol Advanced Motorcyclists will be offering advice on the IAM RoadSmart training programme, Freewheelers Emergency Voluntary Service will be bringing their Blood Bikes and the team from Motorbike Mental Health will be there too.

Weise clothing, long-term sponsors of Hicky, will be displaying some of his race suits, including the Gas Monkey leathers he wore when he won the Senior TT in 2022. As part of their R&D programme, Weise are inviting women riders at the event to provide feedback on a range of jackets, to help them design new lines that will fit, feel and look fabulous.

The Bike of the Season will be announced – picked from this year’s previous Bike of the Night winners.

Nailsea Bike Show will be bringing a range of motorcycles and promoting their own event, which raises money for Children’s Hospice Southwest.

Local legend DJ Chunky will be providing a rocking soundtrack to the evening, refreshments will be available throughout and there will be a free prize draw as well.

Entry is free and there is no need to pre-book. Simply head down to Fowlers showrooms in central Bristol on Friday 1st September, from 5.30 pm. The event finishes at 8.30 pm.

Fowlers is conveniently located at 2-12 Bath Road, Bristol BS4 3DR, on the A38 inner ring road and within a 5-minute walk of Temple Meads mainline railway station.

View our dealer news section for more news: Dealer News

For more information on Fowlers Motorcycles products visit www.fowlers.co.uk

Dealer News, Industry News, Kawasaki, Latest News, Manufacturers

Kawasaki UK announces “Summer Test Ride Rewards” promotion

With the summer riding season in full swing, Kawasaki UK is excited to announce a new promotion that offers riders a saving on their new bike if they book a test ride on it via their local Kawasaki dealer.

Worth up to £1,000, the Summer Test Ride Rewards offer includes popular machines such as the Ninja 1000SX, Z650RS, and Z H2.

The brand-new promotional campaign will get underway on the 1st of August and will cease on the 30th of September. It is eligible to all riders who take a test ride via a participating Kawasaki dealer before going on to purchase the machine either as a cash purchase or utilising Kawasaki K-options finance at 9.9% APR.

Customers will receive a £650 saving when they purchase either the Z650, Ninja 650, Vulcan S, or the Versys 650, a £900 saving for the Z900, and a £1,000 saving for the Ninja ZX-10R, Z H2, Z650RS, and the Ninja 1000SX.

To book a test ride on any of these machines, riders should visit their local Kawasaki dealer or visit www.kawasakitestride.co.uk.

Craig Watson, Sales and Marketing Manager at Kawasaki UK:
“With the summer in full swing and still plenty of time left to get out and enjoy the sunshine on two wheels, we want to help as many riders as possible discover the brand. That is why we have included some of our most popular models in this promotion, ensuring there has never been a better time to buy a new Kawasaki!”

Dealer News, Industry News, Latest News, Manufacturers, Triumph

New Triumph Showroom Opening in Edinburgh

The rejuvenated dealership, Edinburgh Triumph, reopened on Saturday 22nd July 2023, as the showroom becomes a part of the new Triumph retail concept.

A whole host of activities took place on Saturday 22nd July to celebrate the dealer’s official re-opening. To celebrate, the dealership had some special bikes on display including the TE-1 prototype, Street Triple 765 Moto2TM edition and the Scrambler 1200 XE featured in the 25th James Bond film No Time To Die. Special guests included representatives from the IAM road smart team, Motorcycle Law Scotland, and The Curvy Riders.

Guests were able to take a behind the scenes look at the new workshop, take in the live music and complementary food and drink throughout the day.

The Edinburgh Triumph dealership is a significant presence in Scotland’s Triumph network. After Triumph’s rebirth in October 1990, Two Wheels Co-Founder Andrew Winton was excited at the prospect of owning and retailing Triumph bikes. Later that year Triumph set out to recruit a dealer network and in January 1991 Two Wheels became one of Triumph’s first dealers.

Devron Boulton, Triumph GB General Manager quote: “Edinburgh Triumph has been a valuable part of the Triumph family for many years, and we are delighted that they have upgraded their dealership to meet the new dealer standards. The dealership always provides high levels of customer service and has a huge offering of the new motorcycle line up”.

Neil Roberts, Edinburgh Triumph Managing Director Quote: “Edinburgh are proud to have been a part of the Triumph family since 1991 and thrive off delivering the latest 2023 models to the local Triumph owners and riders. We hope our customers enjoy the new dealership and look forward to meeting them all!”.

The full list of Triumph’s UK dealerships can be found here.

Dealer News, Ducati, Industry News, Latest News, Manufacturers

Ducati Manchester Group announces the second edition of Scottish Ducati Week

Ducati UK is pleased to announce Scottish Ducati Week, presented by Ducati Dundee and Ducati Glasgow, as part of the Ducati Manchester Group, will kick off on July 15th.

Star racing guests Carl Fogarty and Ruben Xaus will be joined by adventurer Charley Boorman, boxer Carl Froch and Coronation Street actor Jimmi Harkishan at various parts of the events.

The event will begin on July 14th at Ducati Dundee with an exclusive Ducati Official Club GB event where club members can meet and experience the official MotoGP MotoTrainer track simulator, allowing the rider to lean a bike while tackling some of the world’s best tracks.

Saturday July 15th will then see the official opening of Ducati Dundee, where local Ducatisti and motorcycle enthusiasts can join the Dundee team, alongside Ducati UK Managing Director, Fabrizio Cazzoli, to welcome Scotland’s second Ducati store dedicated to the iconic Italian motorcycle brand. The dealer will be host to all of the latest Ducati and Scrambler Ducati range, alongside their apparel and accessory collections, featuring a state-of-the-art workshop and dedicated used Ducati Approved range.

The action moves to Knockhill racing circuit on July 16th where all the special guests will be in attendance.

Scottish Ducati Week will see demo rides on the 2023 model range including ebikes, adventure riding experiences, stunt shows, pillion rides, Lamborghini Edinburgh on track, MotoTrainer Experience, kids rides and activities, a parade lap for all Ducatisti, competitions along with food and refreshments.

There will also be road bike sessions with expert on track guidance from TT and Northwest 200 Legend Ian Simpson, ex-World Supersport star Iain MacPherson and Oxford Products Racing Ducati British Superbike racer Christian Iddon. Participants will also have the opportunity to take to the track in both clockwise and anti-clockwise sessions!

The evening event on July 16th then heads over to Edinburgh for an Evening of food and entertainment with Carl Fogarty at Carlowrie Castle.  On stage Carl will be interviewed about Racing, Ducati, the Jungle and much more; enthusiasts will also have the chance to ask their questions in a special Q&A session.

Fabrizio Cazzoli, Managing Director, Ducati UK 
“Ducati UK is delighted to see the expansion of Ducati in Scotland as this is an important market for us. To be able to announce the event which is being organised by our newest dealer Ducati Dundee is exciting. I will be there for the event and I am looking forward to seeing Ducati Dundee’s new store and also being able to meet and talk to our Scottish customers”

Chris Booth owner of DMG
“Since acquiring Ducati Glasgow in 2021, it was apparent Scotland required a second store to serve the East of Scotland and provide the ability to supply further outstanding customer service and care we pride ourselves on. We quickly decided to invest in a second store and share our passion for Ducati to a wider audience in Scotland to make Ducati more accessible. I’m extremely proud of the team in Scotland for creating such a fantastic store.”

To get more information on all of the Scottish Ducati Week events and activities, and to book your tickets check out www.scottishducatiweek.co.uk

To book your Ducati Demo Ride, contact:
Ducati Dundee, 01382 847162 or Ducati Glasgow, 0141 333 4998

For more Ducati news check out our dedicated page Ducati UK News

or head to the official Ducati UK website ducati.com/gb/en/home

Dealer News, Husqvarna Motorcycles, Industry News, Latest News, Manufacturers

Celebrate 120 Years of Husqvarna Motorcycles

Fowlers of Bristol host 120th anniversary party with adventurer Lyndon Poskitt.

Becoming one of the longest running and most revered global motorcycle brands is certainly worth celebrating, so on 15th July at Fowlers Motorcycles in Bristol, Husqvarna Motorcycles is hosting a very special 120th anniversary open day to mark this magnificent milestone. This is the latest stop of the anniversary event, following on from a series of European celebrations.

Husqvarna Motorcycles enthusiasts and customers alike can further explore the brand by test riding its full range of street models. From the pioneering pairing of the Vitpilen 401 and Svartpilen 401 to a set of single cylinder 701 legends, the 701 Enduro and 701 Supermoto, all the way through to the continent crossing Travel range – the Norden 901 and Norden 901 Expedition, there are bikes aplenty to sample throughout the day on guided rides beyond Bristol. Customers can book their test ride spot by heading to the Husqvarna Motorcycles booking page.

A special guest will be joining the celebrations in the form of adventurer Lyndon Poskitt, who will be holding a Q&A session at 13:00 to tell tales of his exploits racing at the Dakar and exploring the world through his Races to Places YouTube series. Lyndon will be on hand all day to talk to customers and can be quizzed about his work with Husqvarna Motorcycles on the Norden 901 and Norden 901 Expedition.

With Husqvarna Motorcycles staff on hand to answer any questions, parts, garments and accessories giveaways and Fowler’s legendary Harry’s Café open all day, it’s a great opportunity to celebrate 120 years of Husqvarna Motorcycles.

To book your 120th anniversary test ride click here.

For more information on Husqvarna Motorcycles click here.

For more Husqvarna Motorcycles news check out our dedicated page Husqvarna Motorcycles News

or head to the official Husqvarna Motorcycles website husqvarna-motorcycles.com/en-gb.html

Dealer News, Industry News, Latest News

Bristol Bike Night on 7th July

Fowlers Motorcycles will be hosting another of their popular Bike Nights on Friday 7th July, welcoming riders to a relaxed gathering ahead of the weekend.

July’s star guest is Philip Weston, President of the UK IronButt Association and one of Britain’s highest mileage motorcyclists. His epic rides include 3000 miles throughout the UK in 48 hours, 1000 miles around the Isle of Man TT Course and biking from Gibraltar to Nordkapp (North Norway) in just 72 hours. Find out what it takes to cover mega miles on a motorbike and get tips on how to travel further on two wheels.

McAMS Yamaha Team will also be there, displaying their race bikes and offering opportunities to win tickets to British Superbikes.

Plus a BBQ and ice cream van in the car park and music from DJ Chunky, guaranteeing a great atmosphere.

Entry is free and there is no need to pre-book. Simply head down to Fowlers showrooms in central Bristol on Friday 7th July. Bristol Bike Night starts at 5.30 pm and finishes at 8.30 pm.

Fowlers is conveniently located at 2-12 Bath Road, Bristol BS4 3DR, on the A38 inner ring road and within a 5-minute walk of Temple Meads mainline railway station.

Find out more by calling Fowlers on 0117 977 0466 or visiting www.fowlers.co.uk

View our dealer news section for more news: Dealer News

For more information on Fowlers Motorcycles products visit www.fowlers.co.uk

Dealer News, Industry News, Latest News

Bristol Bike Nights are back from 5th May

Bike Nights return to Fowlers of Bristol from Friday 5th May, providing an opportunity for riders to meet and relax at the end of the week.

Held on the first Friday of each month, from May through to September, entry is free and everyone is welcome, whatever they ride.

Expect an evening of fun with food, music, and for the opening event, the awesome Wheelie Machine!

Bristol Bike Nights are hosted at Fowlers Motorcycles from 5.30-8.30 pm on the first Friday of every month, starting Friday 5th May. There is no need to pre-book, just jump on your bike (or scooter) and ride down.

Fowlers is conveniently located at 2-12 Bath Road, Bristol BS4 3DR, on the A38 inner ring road and within a 5-minute walk of Temple Meads mainline railway station.

Find out more by calling Fowlers on 0117 977 0466 or visiting www.fowlers.co.uk

View our dealer news section for more news: Dealer News

For more information on Fowlers Motorcycles products visit www.fowlers.co.uk

Dealer News, Industry News, Latest News, Manufacturers, Norton Motorcycles

Norton Motorcycles announces new sales partnership with Thor Motorcycles

Norton Motorcycles has begun a new sales partnership with established dealership Thor Motorcycles to cover South West England.

The announcement marks another significant step in Norton’s sales partner strategy, as it continues to deliver its new Commando 961 and the V4SV superbike to UK riders.

Visitors to the Bodmin dealership will be able to view, test, and buy their Norton motorcycle on site via the dedicated Thor team, as well as organise servicing and repairs, and purchase parts and accessories.

Colin Treleaven, Managing Director of Thor Motorcycles, said: “We’re delighted to be joining Norton’s sales partner network. At Thor, everyone is passionate about motorbikes – we’ve been selling and restoring them for over 40 years – so to have the likes of the new Commando in the showroom is really exciting for us. I look forward to showcasing the Norton brand and its motorcycles to our customers here in the South West.”

Christian Gladwell, Chief Commercial Officer at Norton Motorcycles, said: “Thor is a strong addition to our sales network. With such a wealth of experience in the trade, having originally started out with classic British motorcycles, it’s a delight to see Norton return to the area with such a well-respected dealership.”

More than 40 years in the business: Thor Motorcycles

Based in Cornwall, Thor Motorcycles has been in operation for over 40 years. The team covers almost everything relating to motorcycles, including: bike sales, restoration, customisation, engine building, wheel building, frame building and repairs, all types of welding, tyre supply and tyre fitting, parts supply, and clothing and accessories.

You can find Thor Motorcycles at:

Tretoil Works,
Tretoil,
Bodmin,
Cornwall
PL30 5BA

For more Norton Motorcycles check out our dedicated page Norton Motorcycles News

or head to the official Norton Motorcycles website nortonmotorcycles.com/

Dealer News, Ducati, Industry News, Latest News, Manufacturers

The New Ducati Scrambler on Tour in UK Ducati Dealerships

Next Gen Freedom: the new Ducati Scrambler on tour in UK Ducati dealerships.

The Next Gen Freedom Ducati Scrambler arrives on tour at Ducati Stores. From 29 March until 5 May it will be possible to see the new Ducati Scrambler range, presented as the seventh episode of Ducati World Première 2023, live. Icon, Full Throttle and Nightshift will be the protagonists of a 16-stop tour that will touch a selection of UK dealers after their debut at Motorcycle Live last November. The bikes will be on display and demo rides can be booked on site.

The new Ducati Scrambler is the perfect choice for those who want a motorcycle with a unique and recognisable style, dynamic and fun, accessible and safe for everyday use. A motorbike designed for those who seek freedom and wish to share their style and way of being with others.

The second generation confirms the simplicity and authenticity that have always represented essential values for all Ducati Scrambler enthusiasts. Air-cooled Desmodue twin-cylinder engine, trellis frame, wide handlebars, low centre of gravity and riding fun are enhanced by advanced electronics and a more modern styling.

The result of this recipe are three Ducati Scrambler models: Icon, Full Throttle and Nightshift. Three motorbikes with different styling, united by a relaxed riding position and low weight, to offer enthusiasts of all experience and abilities great riding pleasure, both in the city and on out-of-town trips.

The customisation concept, which has always been a distinguishing feature of the Ducati Scrambler, goes even further with this second generation thanks to the new Icon tank. The coloured portion is a cover that can be replaced, as can the mudguards, wheel tags and small front headlight covers. Thus the look of the Ducati Scrambler can be adapted to all tastes with great ease. In fact, the three standard colours (’62 Yellow, Thrilling Black and Ducati Red) are joined by a further six, available as accessory kits, to dress up the new Ducati Scrambler Icon in nine different liveries.

The Tour calendar:
29th March – Ducati Cardiff
30th March – Ducati Worcester
4th April – Ducati Glasgow
5th April – Ducati Dundee
12th April – Ducati Croydon
14th April – Ducati Norwich
17th April – Completely Motorbikes
18th April – Ducati Preston
19th April – Ducati Manchester
20th April – Ducati Nottingham
24th April – Ducati Coventry
25th April – Chris Walker Motorcycles
2nd May – Ducati Bristol
3rd May – Moto Rapido
4th May – Ducati Sheffield
5th May – On yer Bike

For more Ducati news check out our dedicated page Ducati UK News

or head to the official Ducati UK website ducati.com/gb/en/home

Dealer News, Industry News, Latest News, Manufacturers, Suzuki

Suzuki summer test ride roadshow back for 2023

Suzuki GB will again embark on a test ride roadshow this summer, when it brings an additional fleet of demo machines to a number of dealerships nationwide. 

The first of 13 events will take place on the 1-2 of April at new Suzuki dealer Mo-Tech Suzuki, based in Newcastle Upon Tyne, with a test ride fleet including the all-new V-Strom 800DE middleweight machine, powered by a new 776cc parallel twin and equipped with a quickshifter, colour TFT dash, power modes and multiple traction control modes including an off-road mode, plus switchable ABS. The list of demo machines also features the new V-Strom 1050 and V-Strom 1050DE; which also feature a quickshifter, colour TFT dash, power modes and multiple traction control modes. The V-Strom 1050DE also gets switchable ABS and an off-road traction control mode. 

The summer’s list of demo machines also includes the GSX-S1000 and GSX-S950, as well as the GSX-S1000GT – the best-selling sports tourer of 2022 – the updated Katana, the Burgman 400 maxi scooter, and the iconic hyperbike, the Hayabusa.  

Joining the test ride fleet from the 8th April will also be the all-new GSX-8S which features a new 776cc parallel twin and equipped with a quickshifter, colour TFT dash, power modes and multiple traction control modes. 

(Note that bike availability will differ from one event to another. Customers are advised to speak to their local dealer in advance of the event to check availability and to pre-book.) 

Away from the test rides, Suzuki staff will be on hand to provide information on the firm’s full range of models and current offers and incentives. Additionally, individual dealerships will also provide extra entertainment and activities on the day, such as refreshments, special guests, offers on clothing and accessories, and motorcycle health checks. 

Suzuki GB’s head of motorcycle marketing, Ian Bland, said, “The test ride roadshows have become a staple part of our summer events’ calendar, and we’re looking forward to getting them underway again in 2023. Not only can potential customers try a rich variety of Suzuki machinery on the day, it is also a great opportunity for us to spend time talking with existing and potential customers to better understand their motorcycling needs and habits. We’re travelling the length and breadth of the country, and it’s set to be another busy summer of motorcycling.” 

For a full list of dates, see below, or visit the event’s calendar. 

  • 1-2 April, Mo-Tech Suzuki, Bridge House, Elizabeth Street, Byker, Newcastle Upon Tyne, NE6 1JS, 0191 265 9793 
  • 8-9 April, McCrum’s Motorcycles, 48 Armagh Rd, Portadown, Craigavon BT62 3DR, 02838 868004 
  • 15 April, St Neots Motorcycles, 29-39 St. Marys Street, Eynesbury, St. Neots, Cambridgeshire, PE19 2TA, 01480 212024 
  • 22 April, Thunder Road Motorcycles, Tremains Road, Bridgend, Mid Glamorgan, CF31 1UA, 01656 661131 
  • 28-29 April, Bulldog Suzuki, 267 – 269 Reading Road, Winnersh, Wokingham, Berkshire, RG41 5AB, 01189 360725 
  • 13-14 May, Crescent Motorcycles, 324-326 Charminster Road, Charminster, Bournemouth, Dorset, BH8 9RT, 01202 512923 
  • 27 May, Groombridge Motorcycles, Mayfield Road Garage, Cross In Hand, Heathfield, East Sussex, TN21 0SP, 01435 862466 
  • 3 June, Two Wheel Nation, 3 Pontefract Road, Barnsley, South Yorkshire, S71 1AJ, 01226 747669 
  • 22 July, Bill Smith Motors, 30/36 Tarvin Road, Boughton, Chester, Cheshire, CH3 5DH, 01244 323845 
  • 12-13 August, Two-Wheel Centre, 1-5 Priory Works, Priory Square, Mansfield Woodhouse, Mansfield, Notts, NG19 9LN, 01623 627600 
  • 19 August, Powerslide Motorcycles Stoke, 962 London Road, Trent Vale, Stoke on Trent, ST4 5NQ, 01782 415298 
  • 3 September, Orwells Motorcycles, Copdock Bike Show, Trinity Park, Felixstowe Road, Ipswich, IP3 8UH, 01473 257401 
  • 9-10 September, Fowlers Suzuki, 2-12 Bath Road, Pylle Hill, Bristol, BS4 3DR, 01179 770466 

For more Suzuki GB news check out our dedicated page Suzuki GB News

For more information on Suzuki Bikes GB visit bikes.suzuki.co.uk/bikes/