Category Archives: Dealer News

Dealer News, Industry News, Latest News

Hop over to Fowlers for Easter Bunny Ride

Join the annual charity ride-out raising funds for a Children’s Hospice on Saturday 1st April.

Fowlers Motorcycles are putting the fun back into fundraising with an Easter Bunny Ride on Saturday 1st April.

Starting from Fowlers showrooms in the centre of Bristol, the hour-long ride follows local A roads to the Charlton Farm hospice in North Somerset, where they will be greeted by a team of volunteers offering refreshments.

This annual event has grown steadily and last year around 60 riders took part.

Easter-themed fancy dress is encouraged, which adds to the party atmosphere of the ride and makes it even more exciting for the children when the procession of bikes arrives at the hospice.

No pre-booking is required, simply meet at Fowlers at 10:00, ready for a briefing ahead of the 10:30 start.

All makes and model of motorcycle and scooter are welcome and a suggested donation of £5 per rider would be appreciated. All money raised goes to Children’s Hospice South West, a charity dedicated to making the most of short and precious lives through the provision of the best possible hospice care for children and young people with life-limiting conditions.

Fowlers Motorcycles is at 2-12 Bath Road, Bristol BS4 3DR. Doors open at 09:00 and Harry’s Café will be serving cooked breakfasts, hot drinks and snacks.

View our dealer news section for more news: Dealer News

For more information on Fowlers Motorcycles products visit www.fowlers.co.uk

Dealer News, Industry News, Kawasaki, Latest News, Manufacturers

Kawasaki Dealer Demo Days Returns for 2023

The incredibly popular Kawasaki Dealer Demo Days are returning this summer, giving riders the chance to experience the latest 2023 models.

With dates across the country, and more to be confirmed, this is set to be the biggest Dealer Demo tour yet.

As the weather begins to warm up, many riders are beginning to head back out after the long winter and the Dealer Demo Days are the perfect opportunity for you to experience the 2023 Kawasaki range, including the Ninja 400, Z650RS, Versys 1000 SE Grand Tourer and the supercharged Ninja H2 SX SE.

Beginning on April 1st at Completely Gloucester, the 26-date tour runs throughout the summer months and ends on September 9th at JW Groombridge. The calendar of events scheduled so far is below.

April 1 – Completely Gloucester
April 8 – Millenium Motorcycles
April 15 – Greenham Kawasaki
April 22 – Aylesbury Kawasaki
April 23 – Drayton Croft
April 29 – Laguna Maidstone
May 20 – M&P Kawasaki
May 21 – Wheels Cradley
May 27 – P&H Motorcycles
June 3 – GT Plymouth
June 4 – Bridge
June 10 – Shirlaws
June 11 – Edinburgh Kawasaki
July 1 – Alf’s Motorcycles
July 8 – A&D Motorcycles
July 9 – Rochdale Kawasaki
July 16 – Derby Kawasaki
July 22 – Coleraine Kawasaki
July 29 – Wigan Kawasaki
July 30 – The Potteries
Aug 5 – Cobb & Jagger
Aug 6 – KD Kawasaki
Aug 12 – Laguna Performance Centre
Aug 19 – Bristol Kawasaki
Aug 26 – Kirkcaldy Kawasaki
Sep 9 – JW Groombridge

Booking will go live shortly, with more information available at www.kawasaki.co.uk

Ross Burridge, Head of Marketing & Racing Department at Kawasaki UK:
“Over the last few years, our Dealer Demo Days events have been a huge success, with hundreds of bikers visiting their local Kawasaki dealer to try out our latest machines. We are really pleased to be bringing it back again for 2023, visiting even more dealers and showcasing the 2023 range.”

Checkout our dedicated Kawasaki Motorcycles UK News page Kawasaki Motorcycles UK News/

or head to the official Kawasaki Motorcycles UK website kawasaki.co.uk

Dealer News, Industry News, Latest News

Nick Sanders ‘Final Ride’ at Fowlers

Bristol premiere of record-breaking motorcycle adventurer’s new film.

Record-breaking motorcycle adventurer Nick Sanders is bringing his new film to Fowlers for its Bristol premiere on Friday 24th March.

‘The Final Ride’ charts Nick’s circumnavigation of the world on his Yamaha Ténéré 700, which began in 2019 and was interrupted by the Covid lockdowns when he reached Australia the following year. Sanders resumed his trip in March 2022, finally returning to the UK this January.

Running for 80 minutes, it is described as “a must-see motorcycle film unlike anything you have ever seen”. Nick has stated that it will not be shown on YouTube or anywhere else for 12 months, so if you come to the screening, you get to see it first.

There will also be an opportunity to meet Nick, chat with him about your own adventures and join in the Q & A afterwards.

Doors open 6pm and the screening begins at 7pm.

Tickets cost just £5, with the option to include food as well for just £15.

Register your interest by emailing events@fowlers.co.uk and be sure to provide your full name and a contact phone number.

View our dealer news section for more news: Dealer News

For more information on Fowlers Motorcycles products visit www.fowlers.co.uk

Dealer News, Industry News, Latest News

Europe’s Largest Used Bike Retailer Continues National Rollout

Europe’s largest used bike retailer continues national rollout with Milton Keynes opening.

Following the successful opening of their Bristol showroom last month, SuperBike Factory, Europe’s largest used motorbike retailer, is about to open its fifth showroom in Milton Keynes, complementing the established Cheshire, Donington Park and West Yorkshire showrooms.

Located in Bletchley on the Granby Trade Park, the impressive showroom will showcase in excess of 500 used motorbikes from its group stock of over 3,000.

CEO Scott Behrens said: “Whilst SuperBike Factory is a true online digital retailer, enabling customers to view, buy and have their chosen motorbike delivered. Some riders love the experience of being able to see and touch their physical next dream bike – which is one of the main reasons why we are rolling our geographic expansion plan”.

Scott continued: “It’s a really exciting time for the company and our customers, as we have further showrooms scheduled to open this year,following the opening of our South West showroom in Bristol last month, our Buckinghamshire showroom in Milton Keynes this month, after which our Hampshire showroom will open its doors. This paves the way for a further four showrooms in 2024”.
The company was the first motorbike retailer to offer a true online buying experience, providing walk around videos, detailed photos, and service history, with the ability to reserve a bike online, then arrange for a home delivery or click and collect. This industry-leading offering has helped the company fast track its expansion ambitions.

Milton Keynes is a fantastic location for riders, due to its excellent transports links. London and Birmingham are less than 45 minutes away via train. The road links and proximity to the M1 also offers easy reach to Bedford, Luton, Northampton and Cambridge – areas which are hot spots for bikers.

The new SuperBike Factory showroom will official open its doors from the 25th February, and will be open 7 days a week.

Interesting facts
SuperBike Factory was founded in 2010 by Scott Behrens.

The company provides a full end to end solution for all riders including the largest choice of used motorbikes in Europe, a fast-track part exchange service together with a finance broking solution designed to help riders get onboard their next bike as quickly as possible.

The company boasts an industry leading motorbike preparation area enabling each and every bike to go through two full pre delivery inspections before a bike is handed over to a customer.

SuperBike Factory took delivery of a comprehensive range of new electric motorbikes in 2020 providing all riders with a full spectrum of choice of bikes.

The company opened its Donington Park showroom location adjacent to the race track in 2021.

The acquisition of Ritebike and its subsequent rebrand to SuperBike Factory West Yorkshire was completed in early 2022.

The South West showroom based in Bristol opened its doors in January 2023.

View our dealer news section for more news: Dealer News

For more information on Superbike Factory visit superbikefactory.co.uk

Dealer News, Industry News, Latest News, Manufacturers, Triumph

Highly Anticipated Street Triple 765 Range to Tour Triumph’s UK Dealerships

The new Street Triple 765 R and RS will be on display in Triumph dealerships between 25th January and 19th March 2023.

The new Street Triple 765 display from Triumph Motorcycles begins a nationwide dealership tour this week, in advance of the official release in dealerships in mid-March. Stopping for just a couple of days at each dealership, the Street Triple 765 Showcase gives customers the chance to see both the Street Triple 765 R and RS up close.

The RS will be displayed on a special tilted stand for knee-down photo opportunities worthy of Augusto Fernandez.

Dealers will be on hand to answer questions about what is one of the most eagerly anticipated bikes of the year, and customers can familiarise themselves with the enhanced ergonomics of the most powerful and poised Street Triple 765 line-up ever.

Devron Boulton, General Manager of Triumph GB said “We’ve seen huge interest in the new bikes. Indeed, the Street Triple 765 Moto2TM Edition has already completely sold out in the UK, so if you are interested in the new Street Triple range, we would encourage you to head down to your participating dealership and place a deposit to secure one of the first R or RS models in the country. The Street Triple Showcase is a chance to view our new Street Triple 765 range in the flesh before its official release to dealerships, and who doesn’t want to snap a selfie as you hit the perfect apex.”

Major updates to the Street Triple R make this the new definitive streetfighter, while a new Street Triple RS sets a whole new benchmark for performance naked sports.

Developed from the Moto2™ race engine programme resulting in a significant step up in performance, the R model has increased power, torque and performance making it a great introductory model to the collection with its competitive price point, while still delivering 120PS in its significantly upgraded triple engine. The RS model boasts an improved chassis and highest ever specification Brembo Stylema brakes as well as an additional track riding mode and category-leading peak power of 130PS making it the most powerful Street Triple to date, with the updated ergonomics and features to match.

Prices start at £9,595 for the R, just £100 more than the previous model, and £11,295 for the RS.

The bikes will be visiting the dealerships on the following dates:

Date Dealer Location
25/01 – 26/01 PETERBOROUGH TRIUMPH
27/01 – 29/01 TOTAL TRIUMPH
28/01 – 30/01 TRIUMPH NORTH LONDON
01/02 – 01/02 LAGUNA MOTORCYCLES ASHFORD
01/02 – 02/02 BULLDOG TRIUMPH
03/02 – 05/02 TRIUMPH OXFORD
04/02 – 06/02 CARL ROSNER MOTORCYCLES
07/02 – 08/02 NORFOLK TRIUMPH
09/02 – 09/02 LAGUNA MOTORCYCLES MAIDSTONE
10/02 – 12/02 TRIUMPH BIRMINGHAM WEST
11/02 – 13/02 STAFFORDSHIRE TRIUMPH
15/02 – 16/02 WEBBS OF LINCOLN LIMITED
17/02 – 19/02 LONDON MOTORCYCLE SHOW
18/02 – 20/02 TRIUMPH ESSEX
21/02 – 23/02 YOULES MOTORCYCLES MANCHESTER
22/02 – 23/02 TRIUMPHWORLD
25/02 – 26/02 A1 MOTO YORK
25/02 – 27/02 YOULES MOTORCYCLES BLACKBURN
28/02 – 01/03 SUFFOLK TRIUMPH
01/03 – 02/03 TRIUMPH CHESTER
03/03 – 05/03 TRIUMPH WEST LONDON
04/03 – 06/03 BRIDGE MOTORCYCLES
07/03 – 08/03 TRIUMPH NORTH WALES
08/03 – 09/03 PIDCOCK MOTORCYCLES
10/03 – 12/03 FOWLERS MOTORCYCLES
11/03 – 13/03 WEST COAST TRIUMPH GLASGOW
17/03 – 19/03 DESTINATION TRIUMPH DORSET

For more information about the range, visit: STREET TRIPLE 765 | For the Ride (triumphmotorcycles.co.uk)

Checkout our dedicated Triumph Motorcycles News page Triumph Motorcycles News/

or head to the official Triumph Motorcycles website triumphmotorcycles.co.uk

Dealer News, Industry News, Latest News

Europe’s Largest Used Motorbike Retailer Is Opening Its Doors In Bristol

SuperBike Factory, Europe’s largest used motorbike retailer, has just opened up its fourth showroom in Bristol, complementing the existing Cheshire, Donington Park and West Yorkshire showrooms.

The showroom located on the south side of Bristol, on the Enterprise Trade Centre, will house nearly 400 used motorbikes, and also provides a convenient hub for customers who want to shop online from the range of 3,000 motorbikes and then collect locally.

The company was the first motorbike retailer to offer a true online buying experience, providing walk around videos, detailed photos, and service history, with the ability to reserve a bike online, then arrange for a home delivery or click and collect. This industry-leading offering has helped the company fast track its expansion ambitions.

Scott Behrens, CEO of Superbike Factory, says: “The opening of the SuperBike Factory Bristol showroom really supports our digital offering, providing our south west based customers with the choice of selecting a bike online with the opportunity of either collecting it from our new showroom or having it delivered direct to their home.”

The South West of Britain is a hot spot for bikers, and the Bristol showroom has been on the company’s road map for quite a while.

Scott Behrens adds: “The showroom will feature around 400 quality used motorbikes, and will be another destination for the local biker community to ride out to. Everyone knows bikers love to tell you where they’ve been, where they’re going next and what they’re riding. SuperBike Factory South West will be a place for riders to come together, meet new people and share stories.”

The SuperBike Factory Bristol showroom opened on the 7th January and is open 7 days a week.

INTERESTING FACTS
SuperBike Factory was founded in 2010 by Scott Behrens.

The company provides a full end to end solution for all riders including the largest choice of used motorbikes in Europe, a fast-track part exchange service together with a finance broking solution designed to help riders get onboard their next bike as quickly as possible.

The company boasts an industry leading motorbike preparation area enabling each and every bike to go through two full pre delivery inspections before a bike is handed over to a customer.

SuperBike Factory took delivery of a comprehensive range of new electric motorbikes in 2020 providing all riders with a full spectrum of choice of bikes.

The company opened its Donington Park showroom location adjacent to the race track in 2021.

The acquisition of Ritebike and its subsequent rebrand to SuperBike Factory West Yorkshire was completed in early 2022.

View our dealer news section for more news: Dealer News

For more information on Superbike Factory visit superbikefactory.co.uk

BSA Motorcycles, Dealer News, Industry News, Latest News, Manufacturers

BSA is back in Bristol

Classic British motorcycle brand returns to Fowlers.

BSA Motorcycles make a welcome return to Fowlers spectacular city-centre showrooms in Bristol, after a gap of 50+ years.

Fowlers first started selling new BSAs in 1954 and the bikes were so popular that they became a spares distributor in 1959, but that ended when BSA ceased production in 1973.

Following the acquisition of BSA by Classic Legends in 2016, and the launch of the brand-new Gold Star in 2021, production has restarted, and Fowlers has become an official BSA dealer for Bristol once more.

Instantly recognisable as a BSA, the reborn Gold Star inherits the soul of its forerunners and combines it with modern technology, to deliver an authentic and reliable BSA riding experience. This modern classic is powered by a 45hp 650cc single-cylinder engine – a tribute to the original model – and is built using high quality components, such as Brembo brakes, with Continental dual channel ABS and Pirelli Phantom Sportscomp tyres.

The addition of BSA brings the total number of manufacturers represented by Fowlers to sixteen, covering everything from scooters and commuters to superbikes and off-roaders, as well as two 100% electric brands.

Alongside new motorcycles, Fowlers also offers a huge selection of clothing and accessories. Routine servicing and maintenance is provided on site in Fowlers’ well-equipped workshops and visitors can refuel and relax in Harry’s Café on the mezzanine above the showroom floor.

Find out more and book a test ride on the new BSA Gold Star by calling Fowlers on 0117 977 0466 or visit www.fowlers.co.uk

View our dealer news section for more news: Dealer News

For more information on Fowlers Motorcycles products visit www.fowlers.co.uk

Dealer News, Industry News, Latest News

New Kawasaki Centre for Bristol

Fowlers of Bristol are opening a brand new Kawasaki showroom on Saturday 7th May, celebrating with a day of demo rides, free goody bags, live music and food. Official Kawasaki World Superbike racer Alex Lowes will be cutting the ribbon at 11:00 and staying for an interview and signings.

Offering riders across the South West first-class sales, service, spares and more, the purpose-built Kawasaki centre is located next door to Fowlers’ existing premises, their home for the past 40 years, handily located near Bristol Temple Meads railway station on the Bath Road.

Measuring 243sqm (2616sqf), the showroom is the size of two Olympic swimming pools and will display the latest crop of Kawasaki models – including the retro Z650 RS, the Ninja H2 SX SE sports tourer and the versatile dual-sport Versys range – with quality used bikes and official Kawasaki clothing and accessories too.

Kawasaki owners will also be able to take advantage of Fowlers’ fully-equipped workshop and state-of-the-art parts operation – the UK’s biggest supplier of genuine parts.

Hot drinks and a seating area are provided for visitors to relax in and for those in need of ‘refuelling’ hot and cold refreshments are available at Harry’s Café in the multi-franchise showrooms next door.

Kawasaki is already well-established at Fowlers, having joined the line-up in 2020, and runs alongside their unrivalled choice of biking brands – Honda, Suzuki, Yamaha, Triumph, KTM, Husqvarna, Aprilia and Vespa, as well as the 100% electric brands Zero, Super Soco and Artisan Electric Scooters.

Find out more by calling Fowlers on 0117 977 0466 or visiting www.fowlers.co.uk

Fowlers was established in 1926 and has been trading at its current site since 1982. It’s conveniently located at 2-12 Bath Road, Bristol BS4 3DR, on Bristol’s A38 inner ring road and within a 5-minute walk of Temple Meads mainline railway station.

Dealer News, Industry News, Latest News, Manufacturers, Triumph

New Triumph Dealership To Open In West Scotland Summer 2022

Triumph Motorcycles is strengthening its commitment and enhancing its presence in Scotland, with a new Scottish dealership, due to open in summer 2022.

The new dealership, named West Coast Triumph Glasgow, will serve customers in Lanarkshire, Renfrewshire and along the West Coast, alongside the newly refurbished Triumph Aberdeen and Edinburgh Triumph.

All three dealers have a strong track record in delivering excellent, all-round customer service, with successful and passionate sales and aftersales teams.

Devron Boulton, Triumph UK & Ireland General Manager said: “This is great news for our customers based in the West of Scotland, who will soon have a highly respected and experienced dealer in Glasgow, dedicated to the Triumph brand. The addition of West Coast Triumph Glasgow to our dealer network will strengthen our presence in the north of the UK and give customers more choice and an even better experience.

All three Scottish dealers joined forces to support and represent the Triumph brand at The Scottish Motorcycle Show, that took place earlier in March.

The full list of Triumph’s UK dealerships can be found on the website: here.

Checkout our dedicated Triumph Motorcycles News page Triumph Motorcycles News/

or head to the official Triumph Motorcycles website triumphmotorcycles.co.uk

Dealer News, Industry News, Latest News, Manufacturers, Suzuki

Suzuki summer test ride roadshow announced

Suzuki has announced dates of a summer test ride roadshow, which will take place at a variety of dealerships from April to September with a number of key models in the range available to demo, including the new GSX-S1000GT and the third generation Hayabusa.

Starting on April 9 at Completely Suzuki in Hinckley, Suzuki will be bringing a fleet of test ride bikes to each event – with individual dealerships also bolstering the number of bikes available with their own demo machines – that includes the V-Strom 1050XT adventure bike, GSX-S1000 naked, the newly-launched GSX-S1000GT, and the Hayabusa hyperbike.

With models such as the GSX-S1000GT in high demand the events will give prospective customers the chance to secure a test ride on the model they’re most interested in, and also sample many other bikes in Suzuki’s range

Suzuki GB’s head of motorcycle marketing, Ian Bland, commented, “We’ve had two years of uncertainty around events so it’s nice to be able to announce this roadshow and we’re looking forward to getting out on the road again. It’s a great opportunity for us to meet and spend time with customers, and provide more opportunities for them to test ride many of our most popular models. 2022 is set to be a great riding season, especially with our range of new bikes and current offers.”

Those wishing to book a test ride should contact their local participating dealership, and must ensure they are able to provide their driving licence and a DVLA check code, or their National Insurance number on the day.

For a full list of dates, see below, or visit Suzuki’s 2022 events calendar.

  • 9 April, Completely Suzuki, Unit 14, Lime Kilns Way, Hinckley, Loughborough, LE10 3EL, 01455 811811
  •  6-7 May, CJ Ball Suzuki, Woodlands, Salhouse Road, Sprowston, Norwich, Norfolk, NR7 9AB, 01603 307500
  • 21 – 22 May, Road and Racing, Clark Way, Hyde, Cheshire, SK14 2AU, 0161 366 5167
  • 18 – 19 June, Cupar Motorcycles, West Port, Cupar, Fife, KY15 4AW, 01334 655707
  • 1 – 2 July, Frasers of Gloucester, 261 Bristol Road, Gloucester, Gloucestershire, GL2 5DB, 01452 306485
  • 16 – 17 July, A&D Motorcycles, Spencer Trading Estate, Rhyl Road, Denbigh, North Wales, LL16 5TQ, 01745 815105
  • 23 July, Streetbike, 91-107 Dudley Road, Halesowen, West Midlands, B63 3NS, 0121 296 5661
  • 29-30 July, Single Tracker Motorcycles, 20-26 Flag Lane, Crewe, Cheshire, CW1 3BG, 01270 212965
  • 13-14 August, Bridge Motorcycles, Alphin Brook Road, Exeter, Devon, EX2 8RG, 01392 260200
  • 4 September, Orwells Motorcycles, Copdock Bike Show, Trinity Park, Ipswich, IP3 8UH, 01473 257401

Note that bike availability may differ from one event to another. Customers are advised to speak to their local dealer in advance of the event to check availability.

For more Suzuki GB news check out our dedicated page Suzuki GB News

For more information on Suzuki Bikes GB visit bikes.suzuki.co.uk/bikes/

Dealer News, Indian Motorcycles, Industry News, Latest News, Manufacturers

Indian Motorcycle London Sets The Standard For Consumer Experience

Indian Motorcycle and Krazy Horse partner to create luxury brand experience centre.

Indian Motorcycle and Krazy Horse are proud to announce the opening of the UK’s first dedicated Indian Motorcycle Brand Experience Centre. ‘Indian Motorcycle London’ will be opening in Kensington High Street, West London from February 2022.

The prestigious landmark site was, for over 50 years, the home of the Bristol Car Company. The iconic corner showroom, part of the Hilton Olympia Hotel, has been fully refurbished over two floors, incorporating the basement which had never been accessible to the general public. The extensive refurbishment has doubled the sales space and allows a complete range of Indian Motorcycles, accessories, clothing and heritage to be displayed in a highly sought-after central London location.

In addition to the latest Indian Motorcycle models on show, there will be demonstration motorcycles available and exclusive one-off bikes on display from the ‘Krazy Horse Custom’ collection. Customers will be able to build their dream Indian Motorcycle in the configuration area and browse the latest Indian Motorcycle apparel and accessory lines.

Paul Beamish MD of Krazy Horse – “It is fantastic to have the opportunity to create the UK’s first Indian Motorcycle Brand Experience Centre, in partnership with America’s first motorcycle company, in such an Iconic location. We have partnered with Indian Motorcycle on many exciting projects since the relaunch of the brand including The Wall of Death with Guy Martin, developing and campaigning in the Hooligan series in the DTRA and the opening of three stores in Suffolk, Oxfordshire and South London. The opening of this store firmly puts a focus on this great brand and I am proud that Krazy Horse is a part of it.”

Grant Bester, VPGM On-Road International, for Indian Motorcycle –“We are extremely proud of our long association with the dynamic team at Krazy Horse, what better partner to become the custodian of the Indian Motorcycle brand in the UK’s capital. Exposing our portfolio to high-street consumers in this prestigious location is sure to raise Indian Motorcycle’s profile still further, which perfectly complements our delivery of a newly refined line-up of premium American Motorcycles for 2022. We look forward to welcoming customers to experience the stunning new location.”

Indian Motorcycle London will opened its doors to the public on February 7th and will be followed by an official launch and an opportunity to meet the team at the London Motorcycle Show, Excel London 11th to 13th February.

For more Indian Motorcycle UK news check out our dedicated page Indian Motorcycle UK News

or head to the official Indian Motorcycles UK website indianmotorcycle.co.uk/

Dealer News, Ducati, Industry News, Latest News, Manufacturers

Ducati is back in Central London with a new dealership at the heart of the Capital

Ducati reinforces its presence in the UK with the opening of a new store in the heart of London, demonstrating the strategic nature of the market, which has seen a 30% increase in sales over the last year.

The new dealership of the Capital is located in an ideal central position, in the railway arches of Vauxhall. A significant investment has been made to guarantee Ducati’s essential presence in an important city as London, continuing the process of global expansion of the brand’s sales network that saw globally, 84 new dealerships opening in 2021.

The result is a showroom designed to offer the best Ducati experience in a premium, yet welcoming environment. Within the area, motorcycling enthusiasts can find the latest range of Ducati and Ducati Scrambler models, along with associated apparel and accessories on display.

Experienced and highly qualified sales staff are available to welcome all Ducatisti and passionate motorcyclists wishing to explore the Ducati and Ducati Scrambler bikes. The sales team will also be on hand to assist customers with Ducati Insurance and finance requirements.

Furthermore, a state-of-the-art workshop at the rear of the premises accommodates a team of factory-trained technicians for servicing, repair, and accessorizing.

Francesco Milicia, VP Global Sales & After Sales Ducati
“I am really glad to know that finally we have a dealership that reflects our values of Style, Sophistication, Performance and Trust in the Capital. London is one of the most cosmopolitan and trendsetter metropolis in the world, where the Italian style and the Ducati brand have always been highly appreciated. I want to thank Inmoto Enterprises and Mr. Ingignoli for being a partner in this new great project. This is a modern and well-positioned dealership, which will certainly be able to offer a very high level of service to all customers and represents an important milestone within a network expansion plan that will see us in other international strategic locations throughout 2022.”

Ducati UK has opened the dealership in partnership with InMoto Enterprises, which also has Ducati Croydon within its portfolio. Ducati London is located at Arch 70, Albert Embankment, London, SE1 7TP.

Further information about the new Ducati London store can be found on ducatilondon.co.uk as well as on the dealer’s social profiles on Instagram, Facebook and Twitter.

For more Ducati news check out our dedicated page Ducati UK News

or head to the official Ducati UK website ducati.com/gb/en/home

Dealer News, Electric Motorcycles, Industry News, Insurance, Latest News, Manufacturers

Sunra partners with Lexham Insurance

Moto Electric, the sole UK distributor of the Sunra EV brand, has agreed a partnership with leading motorcycle and scooter insurance experts, Lexham Insurance, providing the official scheme for owners of the brand’s models.

Commencing with immediate effect, owners of the entire Sunra range can now benefit from preferential insurance rates from Lexham; leading specialists not only in scooter and small capacity motorcycles, but specifically for two-wheel EV models too.

Logan Black of Moto Electric, commented, “We’re very pleased to agree this partnership with Lexham. For us, establishing the brand in the UK isn’t just about bringing new products to the market, but ensuring we support both our customers and dealers as comprehensively as possible. Having a trusted insurance partner is an important part of this overall support, of which Lexham are incredibly well positioned for, thanks to their long-standing experience and great reputation for customer service too”.

With the Sunra range boasting five models, currently offering 50 and 125cc equivalents and with many customers based in urban areas, the team at Lexham have a panel of underwriters that aim to keep the cost of zero emission transport as competitive as possible.

Andy Goodson of Lexham Insurance, explained, “The EV market is of course relatively new to us all, and there are some misconceptions about risks both in terms of theft and in total loss situations. The reality is far more conventional and so we’ve been able to work with underwriters to look at rates from a real-world perspective. As such, we can offer Sunra owners a truly cost effective approach in general to their insurance cover.”

With Sunra products priced competitively to begin with, Insurance rates with Lexham are extremely competitive, making the switch to two-wheels for commuters even more compelling.

For more information on insuring models from the Sunra range, please visit www.lexhaminsurance.co.uk or call 01379 646529.

For more information on Sunra products please visit www.sunra-uk.com or call Moto Electric on 0203 287 8733.

Dealer News, Industry News, Latest News

Europe’s Largest Motorbike Retailer Is Opening It’s Doors At Donington Park

Whether you are a motorbike enthusiast, a petrol head or just love the beautiful aesthetics of a bike… the new SuperBike Factory showroom at Donington Park is surely a place you must visit.

SuperBike Factory, Europe’s largest used motorbike retailer has transformed what was the Donington Grand Prix Collection Museum into a glorious motorbike experience. The company has renovated the building into a true mecca for fans of motorcycling and their families – offering more than 600 motorbikes onsite together with an extensive range of accessories.

The new Donington Park showroom together with the Macclesfield superstore, provides riders with the opportunity to choose from over 2,000 motorbikes from the group!

SuperBike Factory Donington Park is opening it’s doors on the 23rd August, with their new FactoryHeads café, serving modern classics cooked to order by their onsite chefs, opening the following week.

Scott Behrens, CEO of Superbike Factory, says: “Our new Donington Park showroom has really enabled us to showcase our selection of motorbikes, the layout of the building is a little unusual being in the shape of a crank shaft, but it adds to the whole experience – and being so close to the racetrack, the ambience is really second to none!”

“We are well known for offering super choice, super quality at super prices – and now we have this super accessible location for our customers, with its heritage and association with motorsport”.

The Donington Park showroom marks another significant landmark in the company’s impressive journey to date, following the company opening Europe’s largest used motorbike showroom in Macclesfield, Cheshire in 2019.

For more information on Superbike Factory visit superbikefactory.co.uk

Notes about Superbike Factory

  • SuperBike Factory was founded in 2010 by Scott Behrens.
  • The company provides a full end to end solution for all riders including the largest choice of used motorbikes in Europe, a fast-track part exchange services together with a finance broking solution designed to help riders get onboard their next bike as quickly as possible.
  • The company boasts an industry leading motorbike preparation area enabling each and every bike to go through two full pre delivery inspections before a bike is handed over to a customer.
  • SuperBike Factory took delivery of a comprehensive range of new electric motorbikes in 2020 providing all riders with a full spectrum of choice of bikes.
  • In addition to being able to buy online and have a motorbike delivered, the company also offers two click and collection locations; one from its Cheshire showroom and a second collection location in London.

We all want to go around the world and explore new places, but sometimes we have financial commitments that prevent us from leaving our comfort zone. With equity release, you can now buy a motorcycle at Europe’s Largest Motorbike Retailer without having to wait for months of planning or saving up.

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Dealer News, Industry News, Latest News, Manufacturers, Triumph

Triumph Dealership Bob’s Motorcycle Centre and The Mansell Collection Announcement

Bob Eve, the owner of Bob’s Motorcycle Centre, has announced his retirement from the Jersey dealership after 35 years of rewarding trade. The dealership closed its doors for the final time on Saturday August 7, 2021.

A new Triumph dealership, named Triumph Channel Islands opened on Monday August 9, 2021 under new management of the well-established, The Mansell Collection. The new Triumph destination will be situated alongside the already existing Mansell Collection showroom in St Helier, Jersey.

The Mansell Collection is owned by legendary British racing car driver, Nigel Mansell, CBE and son Greg Mansell who has been appointed the new dealership’s general manager. Key sales and after-sales team members will remain in the business while the new Jersey premises plan to adopt the latest Triumph corporate identity over winter season.

Bob’s Motorcycles proudly became a Triumph dealership in 2000 and for the last 21 years successfully managed Triumph for the Channel Islands.

Devron Boulton, Triumph UK & Ireland General Manager, said: “Bob’s Motorcycle Centre has been an integral member of the UK’s dealer network for over 20 years. We would like to thank Bob and the team for their commitment, hard work and dedication to the Triumph brand over the last two decades. Triumph is now looking forward to the exciting times ahead working with The Mansell Collection and the brilliant team at the new venue on the Channel Islands.”

Bob Eve, owner of Bob’s Motorcycle Centre, said: “We would like to thank all our customers for their support and friendship over the years. We have really enjoyed working with Triumph and would like to thank them for the opportunity. We are very pleased the Mansell’s have agreed to take over and we wish them luck in the future.”

For more information about Bob’s Motorcycle Centre please visit the website: here.

The full list of Triumph’s UK dealerships can be found on the website: here.

Checkout our dedicated Triumph Motorcycles News page Triumph Motorcycles News/

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Dealer News, Electric Motorcycles, Industry News, Latest News, Manufacturers, Silence UK

Silence To Hold First UK Test Ride Event At Bike Stop’s 40th Anniversary

The UK’s biggest noise in electric scooters will be running its first test ride event at day one of Bike Stop’s 40th anniversary celebrations, on 31st July.

With four decades in business, the Stevenage-based retail clothing and accessory store has always been a biker’s destination with its beautiful grade II listed building in Old Town and popular Café. 31st July kicks off a month of celebrations with special events and special guests joining to mark the anniversary in style.

Silence will be in good company at the event, debuting alongside trials bike legend Dougie Lampkin, who will be performing live riding through the store’s seven showrooms over two floors. Belstaff will also have its full 2021 motorcycle collection available to browse and buy.

Martin Brown, Bike Stop Managing Director commented: “We’ve worked tirelessly through the last 18 months of COVID, with the doors closed for much of it, enhancing the website with even more brands to make sure Bike Stop didn’t just survive but thrived. I’m so happy to have the doors fully open again and to be able to host a series of events to celebrate this significant achievement. To have Silence UK, Dougie Lampkin and Belstaff at our first open-house event will really kick it all off.”

Silence UK launched in April this year with a flagship store and headquarters in Solihull, West Midlands. Its high-tech, purpose-built, all-electric bikes and scooters are already a hit across Europe and have launched in the UK to meet a rising demand for electrified two-wheel travel, to cut costs and emissions.

Kevin Duck, Silence UK founding partner said: “Bike Stop is perfect for our first UK test ride event. Many of our customers are already bike owners and enthusiasts, looking for a low-cost option for the daily commute. I guarantee that anyone who takes a test ride will have a smile on their face. Bring along your bike licence or proof of your CBT and see for yourself!”

The shop and Café open at 9am and events kick off at 10am at Bike Stop’s store, 104 High Street, Stevenage, SD1 3DW.

A family of four Silence models are now available in the UK, priced from £2,695 OTR, including a comprehensive warranty package.For more information on Silence UK see www.silenceuk.com. To check out Bike Stop go to www.bikestop.co.uk.

For more info head to the official Silence UK website https://www.silenceuk.com//

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Dealer News, Ducati, Industry News, Latest News, Manufacturers

Ducati Manchester announce Carl Fogarty as their brand ambassador.

Ducati Manchester has signed up Ducati legend as their new ambassador for the next 12 months.

Carl Fogarty and Ducati are intrinsically linked thanks to Carl’s incredible record as a Ducati rider in the World Superbike Championship. Fogarty has remained close to Ducati attending numerous Ducati events, press launches and race meetings since his retirement. His love for Ducati during this time has remained undiminished and has led to a close relationship with Chris Booth, owner of the Ducati Manchester group.

Chris Booth has been friends with Carl for a number of years and was keen to bring Carl on board as part of the ever-growing Ducati Manchester family. The DMC group now includes dealerships in Sale, Preston, Stoke, Worcester and most recently Glasgow.

Fogarty will attend various events at dealerships across the group as well as track days and ride-outs. He will also review new Ducati models, promote apparel and be the figurehead for Ducati Manchester across social media channels and marketing.

Chris Booth, owner of Ducati Manchester
‘Carl is the reason I fell in love with Ducati back in the early 90’s and I guess I can thank him for inspiring me on this incredible journey with Ducati and Ducati Manchester. I am extremely proud and pleased that Carl will be joining our team. He will no doubt help promote Ducati Manchester with the same passion and success he has had in his career.’

Tim Maccabee – Managing Director, Ducati UK
“Carl is not only synonymous with Ducati but also well-known for his North West of England roots – coming from Blackburn. It’s therefore very appropriate to see him teaming up with Chris Booth and representing the Ducati Manchester Group with Dealerships running up the western side of the country. It’ll be a real pleasure, as it always has been, to see Carl aboard the latest Ducati motorcycles, at events and saying hello to his Ducati fan-base”

Carl Fogarty
‘I have known Chris Booth as a friend for a long time and have seen his Ducati Manchester Group go from strength to strength. It feels like I’m back where I belong – with the motorcycle manufacturer and brand that I’m most associated with because of my racing success with Ducati… it’s good to be home! The fans still love those glory days of superbike racing and I’m looking forward to reconnecting with Ducati fans and customers up and down the country at Ducati Manchester Group stores.’

One of Carl’s first events as Ducati Manchester ambassador was last night at the Crofters Arms for ‘An evening with Carl Fogarty’ at the Ducati Manchester outdoor bar.

For more Ducati news check out our dedicated page Ducati UK News

or head to the official Ducati UK website ducati.com/gb/en/home

For more information on Ducati Manchester visit ducatistore.co.uk/

Dealer News, Industry News, Latest News, Manufacturers, Triumph

Total Triumph Wins Dealer Of The Year Award

Total Triumph Taunton has won the prized Dealer of the Year award at Triumph UK’s annual dealer awards event.

The Somerset-based dealership took top spot following its high scores across several key areas, including outstanding performance of customer satisfaction, sales volumes, servicing, marketing, and accessories. Total Triumph added a second victory to their accolades, winning Clothing Dealer of the Year.

Special mentions were given to Mick Byrne from Youles Blackburn for winning Dealer Technician of the Year. Andrew Lee from Destination Solent also earned a special mention for taking home the Dealer Apprentice of the Year award. Triumph Newcastle and JS Gedge secured Best Sales Experience for their respective regions, with Staffordshire Triumph and Bevan Triumph awarded Best Service Experience.

Devron Boulton, General Manager, Triumph UK & Ireland, said: “Our 2020 dealer awards event was once again a great success, albeit virtual and from the comfort of our own homes this year. It is a great opportunity to celebrate the achievements of our dealer partners throughout the UK. Congratulations go to the team at Total Triumph for their deserved Dealer of the Year award, as well as to all the winners on the night. We look forward to continued success in the year ahead.”

A total of 15 awards were announced, based on a scorecard encompassing a series of key performance indicators. The full list of winners on the night is below:

Dealer Technician of the Year: Mick Byrne, Youles Triumph, Blackburn

Dealer Apprentice of the Year: Andrew Lee, Destination Solent

Approved Pre-Owned Motorcycles Dealer of the Year: Carl Rosner Motorcycles

Tristar Dealer of the Year: Triumph Essex

Best Sales Experience North: Triumph Newcastle

Best Sales Experience South: JS Gedge

Best Service Experience North: Staffordshire Triumph

Best Service Experience South: Bevan Triumph

Clothing Dealer of the Year: Total Triumph

Accessories Dealer of the Year: Phillip McCallens

Service Excellence Dealer of the Year: Triumph London

Marketing Dealer of the Year: Edinburgh Triumph

Most Improved Dealer of the Year: Triumph North London

Top Sales Performance: Triumph Oxford

Dealer of the Year: Total Triumph

Find your nearest Triumph dealer visit the website: Triumph dealerships

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Dealer News, Industry News, Kawasaki, Latest News, Manufacturers

Discover Kawasaki’s 2021 range as Dealer Demo Day returns

After the incredibly popular Dealer Demo Day events in 2020, Kawasaki is pleased to announce a brand new run of events for 2021. The twenty date tour takes in authorised Kawasaki dealers across the county, and will give riders the chance to sample an array of 2021 models.

With lockdown relaxing and the summer months around the corner, the Kawasaki Dealer Demo Days tour is the perfect opportunity for motorcyclists to discover the latest 2021 machines. Attendees will be able to book a ride on a wide range of motorcycles, including the Z650, Ninja 650, Versys 650, Vulcan S, Z900, Z900RS, Ninja 1000SX and Z H2, alongside the all-new Versys 1000 S, Versys 1000 SE, and Z H2 SE.

All test rides must be booked in advance with the relevant dealer, and each event will be following strict and up-to-date COVID-19 government guidelines to ensure the safety of attendees and staff. The full calendar is available below, with more dates to be announced soon.

  • Derby Kawasaki – Sunday 23rd May
  • Wigan Kawasaki – Saturday 29th May
  • The Potteries Motorcycles & Scooters – Saturday 5th June
  • Greenham Kawasaki – Saturday 12th June
  • Bridge Motorcycles – Sunday 13th June
  • Colchester Kawasaki – Saturday 19th June
  • Robinsons Rochdale – Saturday 3rd July
  • KD Motorcycles – Sunday 4th July
  • Clay Cross Kawasaki – Saturday 10th July
  • Completely Motorbikes Kawasaki – Saturday 17th July
  • Wheels Motorcycles Peterborough – Saturday 24th July
  • Northampton Moto – Saturday 31st July
  • Chris Walker Kawasaki – Saturday 7th August
  • Derby Kawasaki – Sunday 8th August
  • Fowlers of Bristol – Saturday 14th August
  • Wheels Motorcycles Leicester – Sunday 15th August
  • Millenium Motorcycles – Saturday 21st August
  • M&P Kawasaki – Monday 30th August
  • A&D Motorcycles – Saturday 18th September
  • Laguna Motorcycles – Saturday 25th September

Booking will go live shortly, with more information available at http://bit.ly/2021DemoDays.

Ross Burridge, Head of Marketing & Racing Department at Kawasaki UK:
“Our Dealer Demo Days events last year were a huge success, with hundreds of bikers across the country visiting their local Kawasaki dealer to enjoy the chance to ride the latest models. Since then, we’ve been inundated with requests if it was running again for 2021, so we’re very pleased to confirm the first 20 dates.

Each event will showcase a wide array of machines, from the exhilarating mid-capacity Ninja 650 to the supercharged Z H2 SE, and we’re looking forward to seeing everyone this summer.”

Checkout our dedicated Kawasaki Motorcycles UK News page Kawasaki Motorcycles UK News/

or head to the official Kawasaki Motorcycles UK website kawasaki.co.uk

Dealer News, Industry News, Latest News, Manufacturers, Triumph

Triumph Trident Tour coming to Bristol

Fowlers Motorcycles will be hosting the Triumph Trident Tour in Bristol on Friday 7th May.

Riders will be able to experience the most talked about bike in the UK – the new Triumph Trident 660. Each ride will be accompanied by one of Triumph’s expert riders at this Covid-secure outdoor event and all attendees will receive a Triumph goody bag to take home.

Bookings can be made via the dedicated Trident Tour website, (www.tridenttour.co.uk), free to book and on a first come first serve basis. Test rides will be available for both category A and A2 motorcycle licence holders.

Phil Howell, Triumph Brand Manager at Fowlers, says:
“We are delighted to host the Trident Tour and support customers in finally experiencing the all-new Trident 660. The Trident is a fantastic bike which is equally suited to the daily commute as it is leisure riding with great handling and enjoyable performance.”

Test rides on the Trident at Fowlers Motorcycles can also be arranged outside the Trident Tour dates by contacting the Triumph team directly on 0117 972 5511, or visit fowlerstriumph.co.uk to book online.

Unveiled in autumn 2020, the Trident 660 is an all-new motorcycle for Triumph, designed to deliver three significant advantages. From the performance of its unique triple engine, to class-leading technology and handling, and its incredibly competitive price, the Trident 660 introduces a new dimension to a new generation of Triumph riders.

For more information on Fowlers Motorcycles products visit www.fowlers.co.uk

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